2011 |
Hill, Andrea Is Your Inventory Moving Slowly or Taking Off? (Journal Article) MJSA Journal, (March), pp. 24–30, 2011. (Abstract | Links | BibTeX | Tags: cash flow, cash management, inventory, inventory management) @article{Hill2011g,
title = {Is Your Inventory Moving Slowly or Taking Off?},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/78-is-your-inventory-moving-slowly-or-taking-off},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {March},
pages = {24--30},
abstract = {Inventory is among the top three costs for most organizations. This article covers the most important aspects of inventory management you must master to ensure sufficient cash flow and profitability for growth.},
keywords = {cash flow, cash management, inventory, inventory management},
pubstate = {published},
tppubtype = {article}
}
Inventory is among the top three costs for most organizations. This article covers the most important aspects of inventory management you must master to ensure sufficient cash flow and profitability for growth. |
Hill, Andrea Success Strategies: Creating brand value (Journal Article) MJSA Journal, (April), pp. 18–19, 2011. (Abstract | Links | BibTeX | Tags: brand, brand value, business eco-system) @article{Hill2011h,
title = {Success Strategies: Creating brand value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/25-brand-value-is-business-value},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {April},
pages = {18--19},
abstract = {Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table.},
keywords = {brand, brand value, business eco-system},
pubstate = {published},
tppubtype = {article}
}
Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table. |
Hill, Andrea Foreign Territory: Mastering the language of technology (Journal Article) MJSA Journal, (July), pp. 18–19, 2011. (Abstract | Links | BibTeX | Tags: business technology, crm, marketing automation) @article{Hill2011i,
title = {Foreign Territory: Mastering the language of technology},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/70-foreign-territory-mastering-the-language-of-technology},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {July},
pages = {18--19},
abstract = {This article covers some basic business technology concepts that small business owners must understand.},
keywords = {business technology, crm, marketing automation},
pubstate = {published},
tppubtype = {article}
}
This article covers some basic business technology concepts that small business owners must understand. |
2010 |
Hill, Andrea Against the Grain: Investing in Growth is the Key to Surviving the Recession (Journal Article) MJSA Journal, pp. 26–27, 2010. (Abstract | BibTeX | Tags: compensation, marketing, r{&}d, recession) @article{Hill2010l,
title = {Against the Grain: Investing in Growth is the Key to Surviving the Recession},
author = {Hill, Andrea M.},
year = {2010},
date = {2010-11-01},
journal = {MJSA Journal},
pages = {26--27},
address = {Attleboro, MA},
abstract = {The key to surviving a recession is to invest in growth.},
keywords = {compensation, marketing, r{&}d, recession},
pubstate = {published},
tppubtype = {article}
}
The key to surviving a recession is to invest in growth. |
Hill, Andrea Ask Better Questions: Improving sales prospecting (Journal Article) MJSA Journal, (May), pp. 21–22, 2010. (Abstract | Links | BibTeX | Tags: customer acquisition, sales, selling skills) @article{Hill2010h,
title = {Ask Better Questions: Improving sales prospecting},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/22-ask-better-questions-improve-your-sales-prospecting},
year = {2010},
date = {2010-05-01},
journal = {MJSA Journal},
number = {May},
pages = {21--22},
address = {Attleboro, MA},
abstract = {To find the right customers you need to ask the right questions.},
keywords = {customer acquisition, sales, selling skills},
pubstate = {published},
tppubtype = {article}
}
To find the right customers you need to ask the right questions. |
Hill, Andrea Selling is a Service: Give customers what they need (Journal Article) MJSA Journal, (April), pp. 20–21, 2010. (Abstract | Links | BibTeX | Tags: sales, selling skills) @article{Hill2010,
title = {Selling is a Service: Give customers what they need},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/15-selling-is-a-service-give-customers-what-they-need},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {April},
pages = {20--21},
abstract = {One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate.},
keywords = {sales, selling skills},
pubstate = {published},
tppubtype = {article}
}
One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate. |
Hill, Andrea Planning Ahead: Using a promotional calendar (Journal Article) MJSA Journal, (March), pp. 21–22, 2010. (Abstract | Links | BibTeX | Tags: ) @article{Hill2010a,
title = {Planning Ahead: Using a promotional calendar},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/21-planning-ahead-use-a-promotional-calendar-to-meet-sales-goals},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {March},
pages = {21--22},
abstract = {The relationship between sales, marketing, and product development is particularly complex, and many business problems are a direct result of failure to build communication between these areas. This article will show you a few simple steps to improve sales through improved communication and planning.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The relationship between sales, marketing, and product development is particularly complex, and many business problems are a direct result of failure to build communication between these areas. This article will show you a few simple steps to improve sales through improved communication and planning. |
Hill, Andrea Recipe for Success: Strategic planning is one part ideas, five parts execution (Journal Article) MJSA Journal, (October), pp. 30–34, 2010. (Abstract | Links | BibTeX | Tags: business planning, strategic planning, strategy) @article{Hill2010b,
title = {Recipe for Success: Strategic planning is one part ideas, five parts execution},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/84-recipe-for-success-strategic-planning-is-one-part-ideas,-five-parts-execution},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {October},
pages = {30--34},
abstract = {Your strategy must include what you are selling, to which customers you are selling it, and how you will achieve a price sufficient to produce profits. Anything less — or other — is not a strategy.},
keywords = {business planning, strategic planning, strategy},
pubstate = {published},
tppubtype = {article}
}
Your strategy must include what you are selling, to which customers you are selling it, and how you will achieve a price sufficient to produce profits. Anything less — or other — is not a strategy. |
Hill, Andrea Sales Makeover: Communicating benefits, not features (Journal Article) MJSA Journal, (September), pp. 18–20, 2010. (Abstract | Links | BibTeX | Tags: benefits, communications, features, sales, selling, selling skills) @article{Hill2010c,
title = {Sales Makeover: Communicating benefits, not features},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/24-sales-makeover-answer-what-s-in-it-for-me-by-selling-benefits},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {September},
pages = {18--20},
abstract = {One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.},
keywords = {benefits, communications, features, sales, selling, selling skills},
pubstate = {published},
tppubtype = {article}
}
One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results. |
Hill, Andrea Just Ask: Structure can improve sales results (Journal Article) MJSA Journal, (August), pp. 21–22, 2010. (Abstract | Links | BibTeX | Tags: sales, sales management, selling, selling skills) @article{Hill2010d,
title = {Just Ask: Structure can improve sales results},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/books/product/16-just-ask-using-structure-and-intention-to-improve-sales-results},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {August},
pages = {21--22},
abstract = {Selling has a structure, and salespeople who use that structure make more sales. This article will teach you the three questions that every sales person should ask and answer before any sales call or visit.},
keywords = {sales, sales management, selling, selling skills},
pubstate = {published},
tppubtype = {article}
}
Selling has a structure, and salespeople who use that structure make more sales. This article will teach you the three questions that every sales person should ask and answer before any sales call or visit. |
Hill, Andrea Selling is a Service: Give customers what they need (Journal Article) MJSA Journal, (April), pp. 20–21, 2010. (Abstract | Links | BibTeX | Tags: sales, selling skills) @article{Hill2010b,
title = {Selling is a Service: Give customers what they need},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/15-selling-is-a-service-give-customers-what-they-need},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {April},
pages = {20--21},
abstract = {One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate.},
keywords = {sales, selling skills},
pubstate = {published},
tppubtype = {article}
}
One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate. |
Hill, Andrea Watch and Learn: Interpreting the customer experience (Journal Article) MJSA Journal, (June), pp. 21–22, 2010. (Abstract | Links | BibTeX | Tags: sales, sales management, selling, selling skills) @article{Hill2010e,
title = {Watch and Learn: Interpreting the customer experience},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/81-watch-and-learn-interpreting-the-customer-experience},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {June},
pages = {21--22},
abstract = {When salespeople take the time to observe and understand their customers, they are better able to meet customer needs.},
keywords = {sales, sales management, selling, selling skills},
pubstate = {published},
tppubtype = {article}
}
When salespeople take the time to observe and understand their customers, they are better able to meet customer needs. |
Hill, Andrea All Dressed Up: Gussy Up Your Sales Strategy (Journal Article) MJSA Journal, (February), pp. 25–26, 2010. (Abstract | BibTeX | Tags: investors, sales, sales strategy) @article{Hill2010f,
title = {All Dressed Up: Gussy Up Your Sales Strategy},
author = {Hill, Andrea M.},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {February},
pages = {25--26},
publisher = {MJSA Journal},
abstract = {The quality of your sales strategy will determine the volume of sales you make.},
keywords = {investors, sales, sales strategy},
pubstate = {published},
tppubtype = {article}
}
The quality of your sales strategy will determine the volume of sales you make. |
Hill, Andrea Art of the Tale: Salespeople as Storytellers (Journal Article) MJSA Journal, (July), pp. 16–17, 2010. (Abstract | Links | BibTeX | Tags: sales, selling, selling skills) @article{Hill2010g,
title = {Art of the Tale: Salespeople as Storytellers},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/19-art-of-the-tale-to-be-a-better-salesperson-become-a-better-storyteller},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {July},
pages = {16--17},
publisher = {MJSA Journal},
abstract = {The best salespeople are audience-aware and tell great stories.},
keywords = {sales, selling, selling skills},
pubstate = {published},
tppubtype = {article}
}
The best salespeople are audience-aware and tell great stories. |
Hill, Andrea Blazing New Trails: Getting out of a creativity rut (Journal Article) MJSA Journal, (November), pp. 22–23, 2010. (Abstract | Links | BibTeX | Tags: continuous improvement, creativity, innovation) @article{Hill2010i,
title = {Blazing New Trails: Getting out of a creativity rut},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/10-conquer-the-creativity-rut},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {November},
pages = {22--23},
abstract = {To remain competitive, a business must remain creative. You must constantly differentiate from competitors, anticipate unmet customer needs, reduce costs without reducing quality, and build your supply chain. Staying creative is the key to staying focused on these objectives.},
keywords = {continuous improvement, creativity, innovation},
pubstate = {published},
tppubtype = {article}
}
To remain competitive, a business must remain creative. You must constantly differentiate from competitors, anticipate unmet customer needs, reduce costs without reducing quality, and build your supply chain. Staying creative is the key to staying focused on these objectives. |
Hill, Andrea Cash Flow Agents: Jumpstart continuous improvement in sales (Journal Article) MJSA Journal, (January), pp. 24–25, 2010. (Abstract | Links | BibTeX | Tags: cash flow, sales, sales management) @article{Hill2010j,
title = {Cash Flow Agents: Jumpstart continuous improvement in sales},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/69-cash-flow-agents-jumpstart-continuous-improvement-in-sales},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {January},
pages = {24--25},
abstract = {When you shift from calling the "sales department" to calling it the "cash flow department," your perception and management of the role are profoundly changed.},
keywords = {cash flow, sales, sales management},
pubstate = {published},
tppubtype = {article}
}
When you shift from calling the "sales department" to calling it the "cash flow department," your perception and management of the role are profoundly changed. |
Hill, Andrea Gaining Perspective: Adopting the customer's point of view (Journal Article) MJSA Journal, (October), pp. 20–21, 2010. (Abstract | Links | BibTeX | Tags: ) @article{Hill2010k,
title = {Gaining Perspective: Adopting the customer's point of view},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/23-perspective-is-everything-adopt-the-customer-s-point-of-view},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {October},
pages = {20--21},
abstract = {The importance of viewing and understanding your product offering - and your competitors - from the perspective of your customer.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The importance of viewing and understanding your product offering - and your competitors - from the perspective of your customer. |
2009 |
Hill, Andrea Supply and Command: Mastering supply chain management for small business owners (Journal Article) MJSA Journal, (June), pp. 23–25, 2009. (Abstract | Links | BibTeX | Tags: scm, supply chain management) @article{Hill2009,
title = {Supply and Command: Mastering supply chain management for small business owners},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/13-master-the-supply-chain-basic-knowledge-of-scm-for-small-business-owners},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {June},
pages = {23--25},
abstract = {In these times of intense competition, tight access to capital, and constantly changing consumer requirements, it's more important than ever that business maintain tight control over their supply chains. This article shows how a small business owner can use the Supply Chain Management (SCM) approach to remain competitive and improve cash flow.},
keywords = {scm, supply chain management},
pubstate = {published},
tppubtype = {article}
}
In these times of intense competition, tight access to capital, and constantly changing consumer requirements, it's more important than ever that business maintain tight control over their supply chains. This article shows how a small business owner can use the Supply Chain Management (SCM) approach to remain competitive and improve cash flow. |
Hill, Andrea Taking Charge: Steering your business through the cash flow and credit crisis (Journal Article) MJSA Journal, (January), pp. 26–27, 2009. (Abstract | BibTeX | Tags: ) @article{Hill2009a,
title = {Taking Charge: Steering your business through the cash flow and credit crisis},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {January},
pages = {26--27},
abstract = {When the markets turned south, small business owners who doubled down on managing business fundamentals fared the best.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
When the markets turned south, small business owners who doubled down on managing business fundamentals fared the best. |
Hill, Andrea Give 'Em What They Need: Using practical innovation to determine what kinds of products consumers need (Journal Article) MJSA Journal, (December), 2009. (Abstract | Links | BibTeX | Tags: innovation, product development) @article{Hill2009b,
title = {Give 'Em What They Need: Using practical innovation to determine what kinds of products consumers need},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/books/product/11-give-em-what-they-need-using-customer-input-in-your-product-development-process},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {December},
abstract = {The most common type of innovation pursued by small manufacturers is in the area of product development. Unfortunately, too much product innovation relies on the imagination of the inventor instead of the problems or necessities of the consumer. This article provides a straight-forward approach to using customer feedback to improve your product and service development process.},
keywords = {innovation, product development},
pubstate = {published},
tppubtype = {article}
}
The most common type of innovation pursued by small manufacturers is in the area of product development. Unfortunately, too much product innovation relies on the imagination of the inventor instead of the problems or necessities of the consumer. This article provides a straight-forward approach to using customer feedback to improve your product and service development process. |
Hill, Andrea Problem Solving: Eliminating flaws that lead to poor solutions (Journal Article) MJSA Journal, (September), pp. 22–24, 2009. (Abstract | Links | BibTeX | Tags: problem solving) @article{Hill2009c,
title = {Problem Solving: Eliminating flaws that lead to poor solutions},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/books/product/14-problem-solving-tools-for-eliminating-the-flaws-that-lead-to-poor-solutions},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {September},
pages = {22--24},
abstract = {A competent problem solver is one who is appreciative of the huge amount of information available to her from her own experience while simultaneously suspicious of the potential error in those assumptions. This article will teach you two valuable methods for testing assumptions and creating better solutions.},
keywords = {problem solving},
pubstate = {published},
tppubtype = {article}
}
A competent problem solver is one who is appreciative of the huge amount of information available to her from her own experience while simultaneously suspicious of the potential error in those assumptions. This article will teach you two valuable methods for testing assumptions and creating better solutions. |
Hill, Andrea Spring Training: Competing to win requires a skilled team (Journal Article) MJSA Journal, (October), pp. 23–24, 2009. (Abstract | Links | BibTeX | Tags: competition, employee development, team development, training and development) @article{Hill2009d,
title = {Spring Training: Competing to win requires a skilled team},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/86-spring-training-competing-to-win-requires-a-skilled-team},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {October},
pages = {23--24},
abstract = {Two important tools to measure current levels of competence and turn your team into a competitive force.},
keywords = {competition, employee development, team development, training and development},
pubstate = {published},
tppubtype = {article}
}
Two important tools to measure current levels of competence and turn your team into a competitive force. |
Hill, Andrea Back to Basics: A management primer for tough times (Journal Article) MJSA Journal, (February), pp. 30–31, 2009. (Abstract | BibTeX | Tags: business basics, recession) @article{Hill2009e,
title = {Back to Basics: A management primer for tough times},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {February},
pages = {30--31},
abstract = {In tough economic times, managing your business basics are more important than ever. This article reviews the most important business disciplines to manage to survive a downturn.},
keywords = {business basics, recession},
pubstate = {published},
tppubtype = {article}
}
In tough economic times, managing your business basics are more important than ever. This article reviews the most important business disciplines to manage to survive a downturn. |
Hill, Andrea Best Dressed: A new style of competition (Journal Article) MJSA Journal, (July), pp. 20–21, 2009. (Abstract | Links | BibTeX | Tags: business strategy, competitive advantage, differentiation, economic advantage) @article{Hill2009f,
title = {Best Dressed: A new style of competition},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/67-best-dressed-a-new-style-of-competition},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {July},
pages = {20--21},
abstract = {When it comes to winning business strategy and competition, the winner never steps out in a me-too dress. Differentiation is the only key to business success.},
keywords = {business strategy, competitive advantage, differentiation, economic advantage},
pubstate = {published},
tppubtype = {article}
}
When it comes to winning business strategy and competition, the winner never steps out in a me-too dress. Differentiation is the only key to business success. |
Hill, Andrea Choice Words: Sending the right message in the current economy (Journal Article) MJSA Journal, (March), pp. 30–31, 2009. (Abstract | BibTeX | Tags: marketing, messaging) @article{Hill2009g,
title = {Choice Words: Sending the right message in the current economy},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {March},
pages = {30--31},
abstract = {The messages that resonate with consumers during economic highs and lows differ. Learn to take your customers' current state of mind into account when developing business messaging.},
keywords = {marketing, messaging},
pubstate = {published},
tppubtype = {article}
}
The messages that resonate with consumers during economic highs and lows differ. Learn to take your customers' current state of mind into account when developing business messaging. |
Hill, Andrea The Fear Factor: Managing workplace fear in a recession (Journal Article) MJSA Journal, (May), pp. 25–26, 2009. (Abstract | BibTeX | Tags: communications, employee relations) @article{Hill2009h,
title = {The Fear Factor: Managing workplace fear in a recession},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {May},
pages = {25--26},
abstract = {Keeping employee morale high during economic recession is difficult. Openly communicating with employees on a regular basis will reduce fear and its negative effects.},
keywords = {communications, employee relations},
pubstate = {published},
tppubtype = {article}
}
Keeping employee morale high during economic recession is difficult. Openly communicating with employees on a regular basis will reduce fear and its negative effects. |
2008 |
Hill, Andrea The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance (Journal Article) multichannel merchant, pp. 32–33, 2008. (Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition) @article{Hill2008a,
title = {The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/72-the-multichannel-trilogy-aligning-value-proposition,-strategy-and-brand-to-improve-marketing-performance},
year = {2008},
date = {2008-08-01},
journal = {multichannel merchant},
pages = {32--33},
abstract = {Integrating the elements of value proposition, strategy and brand provides corporate structure. These three elements must all be clearly defined, and they must be designed in support of one another.},
keywords = {brand, brand value, business proposition, strategic planning, value proposition},
pubstate = {published},
tppubtype = {article}
}
Integrating the elements of value proposition, strategy and brand provides corporate structure. These three elements must all be clearly defined, and they must be designed in support of one another. |
Hill, Andrea Customer-Centric Communication (Journal Article) multichannel merchant, 2008. (Abstract | Links | BibTeX | Tags: customer relevance, customer-centric, marketing, marketing mediums, messaging) @article{Hill2008,
title = {Customer-Centric Communication},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/65-customer-centric-communication},
year = {2008},
date = {2008-05-01},
journal = {multichannel merchant},
abstract = {This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve.},
keywords = {customer relevance, customer-centric, marketing, marketing mediums, messaging},
pubstate = {published},
tppubtype = {article}
}
This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve. |
Hill, Andrea Capital Ideas (Journal Article) MJSA Journal, 53 (November), 2008, ISSN: 1098-6596. (Abstract | Links | BibTeX | Tags: capital planning, cash flow planning, cash management) @article{Hill2008b,
title = {Capital Ideas},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/64-capital-ideas},
doi = {10.1017/CBO9781107415324.004},
issn = {1098-6596},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
volume = {53},
number = {November},
abstract = {Planning long-term investments helps finesse economic highs and lows. Here's why every small business owner needs a comprehensive capital plan.},
keywords = {capital planning, cash flow planning, cash management},
pubstate = {published},
tppubtype = {article}
}
Planning long-term investments helps finesse economic highs and lows. Here's why every small business owner needs a comprehensive capital plan. |
Hill, Andrea Deep Smarts: Knowledge management is key to competitiveness (Journal Article) MJSA Journal, (June), pp. 30–32, 2008, ISSN: 1098-6596. (Abstract | Links | BibTeX | Tags: business knowledge, knowledge capital, knowledge management) @article{Hill2008c,
title = {Deep Smarts: Knowledge management is key to competitiveness},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/component/hikashop/product/7-deep-smarts-knowledge-management-is-the-key-to-small-business-competitiveness},
doi = {10.1017/CBO9781107415324.004},
issn = {1098-6596},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {June},
pages = {30--32},
abstract = {Business competitiveness today requires that all business leaders mine the knowledge of their workers and preserve that knowledge in an accessible, actionable manner to not only preserve the knowledge but ensure it is turned into action and results.},
keywords = {business knowledge, knowledge capital, knowledge management},
pubstate = {published},
tppubtype = {article}
}
Business competitiveness today requires that all business leaders mine the knowledge of their workers and preserve that knowledge in an accessible, actionable manner to not only preserve the knowledge but ensure it is turned into action and results. |
Hill, Andrea Different Strokes: Developing your business differentiator (Journal Article) MJSA Journal, (July), pp. 24–26, 2008, ISBN: 0201407191. (Abstract | Links | BibTeX | Tags: business proposition, competitive advantage, differentiation, planning, strategy) @article{Hill2008d,
title = {Different Strokes: Developing your business differentiator},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/63-different-strokes-developing-your-business-differentiator},
isbn = {0201407191},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {July},
pages = {24--26},
abstract = {An explanation of what business proposition is, and how to apply it in a small business for better strategic results.},
keywords = {business proposition, competitive advantage, differentiation, planning, strategy},
pubstate = {published},
tppubtype = {article}
}
An explanation of what business proposition is, and how to apply it in a small business for better strategic results. |
Hill, Andrea Making Change: You'll head off resistance if it's part of your culture (Journal Article) MJSA Journal, (September), pp. 26–27, 2008. (Abstract | Links | BibTeX | Tags: business evolution, change, change management, cultural change) @article{Hill2008e,
title = {Making Change: You'll head off resistance if it's part of your culture},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/73-making-change-you-ll-head-off-resistance-if-it-s-part-of-your-culture},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {September},
pages = {26--27},
abstract = {To enable your business to evolve and survive, you must incorporate change as an essential part of your business culture.},
keywords = {business evolution, change, change management, cultural change},
pubstate = {published},
tppubtype = {article}
}
To enable your business to evolve and survive, you must incorporate change as an essential part of your business culture. |
Hill, Andrea Managers vs. Leaders: A business needs both to succeed over time (Journal Article) MJSA Journal, (October), pp. 22–23, 2008, ISSN: 00251895. (Abstract | Links | BibTeX | Tags: leadership, management, manager vs leader) @article{Hill2008f,
title = {Managers vs. Leaders: A business needs both to succeed over time},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/74-managers-vs-leaders-you-need-both-qualities-to-succeed},
issn = {00251895},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {October},
pages = {22--23},
abstract = {Keep leadership and management roles clear and in balance to continuously prepare for the future.},
keywords = {leadership, management, manager vs leader},
pubstate = {published},
tppubtype = {article}
}
Keep leadership and management roles clear and in balance to continuously prepare for the future. |
Hill, Andrea Score Card: Goals and objectives set up companies for profitability (Journal Article) MJSA Journal, (August), pp. 28–29, 2008. (Abstract | Links | BibTeX | Tags: business metrics, business objectives, goals, kpi) @article{Hill2008g,
title = {Score Card: Goals and objectives set up companies for profitability},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/component/hikashop/product/5-score-card-set-measurable-goals-and-objectives-for-profitaiblity},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {August},
pages = {28--29},
abstract = {To achieve peak performance in your business, you must establish meaningful goals and objectives, and track your progress. Here's how.},
keywords = {business metrics, business objectives, goals, kpi},
pubstate = {published},
tppubtype = {article}
}
To achieve peak performance in your business, you must establish meaningful goals and objectives, and track your progress. Here's how. |
2005 |
Hill, Andrea; Faccenda, Dr. (Ed.) Lean Manufacturing in the Jewelry Manufacturing Environment (Collection) 2nd, Baralis, Vicenza, Italy, 2005. (Abstract | BibTeX | Tags: 5S, lean, Lean Manufacturing) @collection{Hill2005,
title = {Lean Manufacturing in the Jewelry Manufacturing Environment},
author = {Hill, Andrea M. and Faccenda, Dr. V.},
editor = {Hill, Andrea M. and Faccenda, Dr. V.},
year = {2005},
date = {2005-01-01},
volume = {I},
publisher = {Baralis},
address = {Vicenza, Italy},
edition = {2nd},
abstract = {An overview of Lean Manufacturing and discussion about how to implement components of Lean Manufacturing in jewelry manufacturing environments.},
keywords = {5S, lean, Lean Manufacturing},
pubstate = {published},
tppubtype = {collection}
}
An overview of Lean Manufacturing and discussion about how to implement components of Lean Manufacturing in jewelry manufacturing environments. |
Hill Andrea M.,; Wojtkielo, Tina (Ed.) The AJM Handbook on Best Business Practices (Collection) MJSA Press, Providence, RI, 2005. (Abstract | BibTeX | Tags: 5S, Lean Manufacturing) @collection{Hill2005b,
title = {The AJM Handbook on Best Business Practices},
author = {Hill, Andrea M.},
editor = {Hill, Andrea M., and Wojtkielo, Tina},
year = {2005},
date = {2005-01-01},
publisher = {MJSA Press},
address = {Providence, RI},
abstract = {Andrea Hill provides a chapter offering specific guidance to small manufacturing firms interested in implementing the 5S component of lean manufacturing.},
keywords = {5S, Lean Manufacturing},
pubstate = {published},
tppubtype = {collection}
}
Andrea Hill provides a chapter offering specific guidance to small manufacturing firms interested in implementing the 5S component of lean manufacturing. |
2004 |
Hill, Andrea Clean Sweep: Implementing a 5S Program in Your Jewelry Manufacturing Operation (Journal Article) MJSA Journal, (October), pp. 37–47, 2004. (Abstract | BibTeX | Tags: 5S, Jewelry Manufacturing, Lean Manufacturing) @article{Hill2004,
title = {Clean Sweep: Implementing a 5S Program in Your Jewelry Manufacturing Operation},
author = {Hill, Andrea M.},
year = {2004},
date = {2004-01-01},
journal = {MJSA Journal},
number = {October},
pages = {37--47},
abstract = {How to impleent Lean Manufacturing's 5S in a jewelry manufacturing environment.},
keywords = {5S, Jewelry Manufacturing, Lean Manufacturing},
pubstate = {published},
tppubtype = {article}
}
How to impleent Lean Manufacturing's 5S in a jewelry manufacturing environment. |
