Bibliography
2013
Hill, Andrea M.
Buying an Edge: How investing in technology can improve your business competitiveness Journal Article
In: MJSA Journal, no. January, pp. 20–25, 2013.
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title = {Buying an Edge: How investing in technology can improve your business competitiveness},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/68-buying-an-edge-how-investing-in-technology-can-improve-your-business-competitiveness},
year = {2013},
date = {2013-01-01},
journal = {MJSA Journal},
number = {January},
pages = {20--25},
abstract = {To achieve minimum standards in customer management, marketing, operations, production and sales, you must invest in the proper technology and fully implement it.},
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To achieve minimum standards in customer management, marketing, operations, production and sales, you must invest in the proper technology and fully implement it.
2012
Hill, Andrea M.
Super Sellers: Look outside the industry for marketing inspiration Journal Article
In: MJSA Journal, no. June, pp. 18–19, 2012.
@article{Hill2012,
title = {Super Sellers: Look outside the industry for marketing inspiration},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/88-super-sellers-look-outside-the-industry-for-marketing-inspiration},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {June},
pages = {18--19},
abstract = {Cultivating niche markets, telling stories, and personalization are all important trends in sales to consumers. Are you tapping into these trends to improve your business?},
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Cultivating niche markets, telling stories, and personalization are all important trends in sales to consumers. Are you tapping into these trends to improve your business?
Hill, Andrea M.
Surfs Up: Pick the right partners for web development Journal Article
In: MJSA Journal, no. July, 2012.
@article{Hill2012a,
title = {Surfs Up: Pick the right partners for web development},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/41-back-to-the-web-site-pick-the-right-partners-for-web-development},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {July},
abstract = {Ample information exists on what makes a website good, better, or best. But many people fail to consider their most important role in developing a website—how you, as the director of the effort, can be more effective by choosing your partners wisely.},
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Ample information exists on what makes a website good, better, or best. But many people fail to consider their most important role in developing a website—how you, as the director of the effort, can be more effective by choosing your partners wisely.
Hill, Andrea M.
What is Marketing? Outlining the four phases Journal Article
In: MJSA Journal, no. January, pp. 20–21, 2012.
@article{Hill2012b,
title = {What is Marketing? Outlining the four phases},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/91-what-is-marketing-outlining-the-four-phases},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {January},
pages = {20--21},
abstract = {You might have a business like this. Excellent product? Check. Sound operations? Check. Service mentality? Check. But still, you don't get in. Why? Because even when you do everything else right, if you fail to market effectively you will fail to find the consumers who care about what you have to offer.},
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You might have a business like this. Excellent product? Check. Sound operations? Check. Service mentality? Check. But still, you don't get in. Why? Because even when you do everything else right, if you fail to market effectively you will fail to find the consumers who care about what you have to offer.
Hill, Andrea M.
Who Are You? Defining your key customers Journal Article
In: MJSA Journal, no. February, 2012.
@article{Hill2012c,
title = {Who Are You? Defining your key customers},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/35-who-are-you-defining-your-key-customers},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {February},
abstract = {The worst blind dates are a cautionary tale for bad marketing. You don't want to be the marketer spending $3.5 million for 30 seconds of Super Bowl exposure, only to find out your audience was out playing football at the park rather than watching it on TV.},
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The worst blind dates are a cautionary tale for bad marketing. You don't want to be the marketer spending $3.5 million for 30 seconds of Super Bowl exposure, only to find out your audience was out playing football at the park rather than watching it on TV.
Hill, Andrea M.
Money Talks: Stalking the Oracle of Omaha for industry insights Journal Article
In: MJSA Journal, no. October, pp. 20–21, 2012.
@article{Hill2012d,
title = {Money Talks: Stalking the Oracle of Omaha for industry insights},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/37-stalking-the-oracle-of-omaha-investment-insights-for-jewelry-business},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {October},
pages = {20--21},
abstract = {Berkshire Hathaway's investment choices in the third quarter of 2012 have two important messages for the jewelry industry. Here they are.},
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Berkshire Hathaway's investment choices in the third quarter of 2012 have two important messages for the jewelry industry. Here they are.
Hill, Andrea M.
Penny Wise and Pound Foolish: spending marketing dollars wisely Journal Article
In: MJSA Journal, no. May, pp. 20–21, 2012.
@article{Hill2012e,
title = {Penny Wise and Pound Foolish: spending marketing dollars wisely},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/hikashop-menu-for-module-141/product/40-penny-wise-and-pound-foolish-spend-your-marketing-dollars-wisely},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {May},
pages = {20--21},
abstract = {You have many options for not only spending advertising dollars, but also leveraging the dollars you spend. Here are some smart ways to maximize your advertising budget.},
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You have many options for not only spending advertising dollars, but also leveraging the dollars you spend. Here are some smart ways to maximize your advertising budget.
Hill, Andrea M.
Ponder Power: Thinking about advertising pays big dividends Journal Article
In: MJSA Journal, no. April, pp. 18–20, 2012.
@article{Hill2012f,
title = {Ponder Power: Thinking about advertising pays big dividends},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/39-ready-aim-give-more-thought-to-your-advertising-and-pay-big-dividends},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {April},
pages = {18--20},
abstract = {To break the cycle of acting before you've spent enough time thinking about your advertising plans, ask and answer the following five questions. Your advertising will improve dramatically as a result.},
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To break the cycle of acting before you've spent enough time thinking about your advertising plans, ask and answer the following five questions. Your advertising will improve dramatically as a result.
Hill, Andrea M.
Round and Round: Communication keeps the wheel of sales turning Journal Article
In: MJSA Journal, no. July, pp. 18–19, 2012.
@article{Hill2012g,
title = {Round and Round: Communication keeps the wheel of sales turning},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/36-round-and-round-communication-keeps-the-wheel-of-sales-moving},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {July},
pages = {18--19},
abstract = {Whether your marketing department has dedicated employees or is simply one of the roles you take on, learn to view your marketing effort as a hub in the middle of many spokes. The outer wheel is sales and the spokes connecting it to the hub are merchandising, inventory control, product development, and accounting. The wheel can't turn without the hub, and the hub goes nowhere without the wheel.},
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Whether your marketing department has dedicated employees or is simply one of the roles you take on, learn to view your marketing effort as a hub in the middle of many spokes. The outer wheel is sales and the spokes connecting it to the hub are merchandising, inventory control, product development, and accounting. The wheel can't turn without the hub, and the hub goes nowhere without the wheel.
Hill, Andrea M.
Social Media: Wasting time, or time to commit? Journal Article
In: MJSA Journal, no. September, pp. 20–21, 2012.
@article{Hill2012h,
title = {Social Media: Wasting time, or time to commit?},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/42-social-media-wasting-time-or-time-to-commit},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {September},
pages = {20--21},
abstract = {Many of you have already incorporated social media into your business marketing in some fashion, but most are still wondering what benefits it provides, what the true costs are, and how to measure the results. This little primer will help you frame the issue for further consideration.},
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Many of you have already incorporated social media into your business marketing in some fashion, but most are still wondering what benefits it provides, what the true costs are, and how to measure the results. This little primer will help you frame the issue for further consideration.
2011
Hill, Andrea M.
Weave a Web of Customer Relationships Journal Article
In: MJSA Journal, no. May, pp. 18–19, 2011.
@article{Hill2011,
title = {Weave a Web of Customer Relationships},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/32-weave-a-web-of-customer-relationships},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {May},
pages = {18--19},
abstract = {Business value is about the complex web of relationships, systems, and services that combine to create value for the business as the business contributes value back to the network.},
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Business value is about the complex web of relationships, systems, and services that combine to create value for the business as the business contributes value back to the network.
Hill, Andrea M.
What Does the Concept of Value Mean in Your Company? Journal Article
In: MJSA Journal, no. January, pp. 18–19, 2011.
@article{Hill2011a,
title = {What Does the Concept of Value Mean in Your Company?},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/28-value-is-as-value-does},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {January},
pages = {18--19},
abstract = {How do you apply the concept of value to your business? If value is about any one thing, it is about durable, sustained business success. And to achieve that success, a clear and consistent understanding of the concept is essential.},
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How do you apply the concept of value to your business? If value is about any one thing, it is about durable, sustained business success. And to achieve that success, a clear and consistent understanding of the concept is essential.
Hill, Andrea M.
money-matters-managing-strategic-costs-2011-10.pdf Journal Article
In: MJSA Journal, no. October, pp. 18–19, 2011.
@article{Hill2011b,
title = {money-matters-managing-strategic-costs-2011-10.pdf},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/33-money-matters-managing-your-most-strategic-costs-for-greater-profit},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {October},
pages = {18--19},
abstract = {Nothing adds more value than managing your inventory and labor details well enough to turn a profit.},
keywords = {},
pubstate = {published},
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Nothing adds more value than managing your inventory and labor details well enough to turn a profit.
Hill, Andrea M.
Success Strategies: Raise business value by improving employee quality Journal Article
In: MJSA Journal, no. March, pp. 22–23, 2011.
@article{Hill2011c,
title = {Success Strategies: Raise business value by improving employee quality},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/31-you-are-the-company-you-keep-raise-business-value-by-improving-employee-quality},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {March},
pages = {22--23},
abstract = {No other investment you make has greater impact on your overall business value than the talent you seek, hire, train, and keep. Conduct a comprehensive evaluation of your employee performance and overall organization, and make sure you have the right people in the right jobs doing their best work.},
keywords = {},
pubstate = {published},
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No other investment you make has greater impact on your overall business value than the talent you seek, hire, train, and keep. Conduct a comprehensive evaluation of your employee performance and overall organization, and make sure you have the right people in the right jobs doing their best work.
Hill, Andrea M.
Selling Virtual Inventory: Incorporating brass-and-glass and custom designs into the mix Journal Article
In: MJSA Journal, no. November, 2011.
@article{Hill2011d,
title = {Selling Virtual Inventory: Incorporating brass-and-glass and custom designs into the mix},
author = {Hill, Andrea M.},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {November},
abstract = {Information for jewelers selling digital designs and incorporating brass-and-glass prototypes in their merchandising strategy},
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pubstate = {published},
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Information for jewelers selling digital designs and incorporating brass-and-glass prototypes in their merchandising strategy
Hill, Andrea M.
Hire the Best: People are the key to long-term business value Journal Article
In: MJSA Journal, no. June, pp. 20–21, 2011.
@article{Hill2011e,
title = {Hire the Best: People are the key to long-term business value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/30-hire-the-best-a-few-simple-systems-to-start-your-hiring-process-on-the-right-foot},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {June},
pages = {20--21},
abstract = {Even those who are reasonably good at assessing the character of others make dreadful hiring mistakes. Why? Because most jobs are poorly defined, making it difficult to understand the specific qualities and skills required of the ideal candidate. But don't despair, and for Pete's sake don't avoid hiring! Instead, learn these crucial yet basic skills to help you identify and hire the best candidates.},
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Even those who are reasonably good at assessing the character of others make dreadful hiring mistakes. Why? Because most jobs are poorly defined, making it difficult to understand the specific qualities and skills required of the ideal candidate. But don't despair, and for Pete's sake don't avoid hiring! Instead, learn these crucial yet basic skills to help you identify and hire the best candidates.
Hill, Andrea M.
Hit the Highway: Fully embrace the internet to increase business value Journal Article
In: MJSA Journal, no. September, pp. 18–19, 2011.
@article{Hill2011f,
title = {Hit the Highway: Fully embrace the internet to increase business value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/34-embrace-the-internet-and-increase-your-business-value},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {September},
pages = {18--19},
abstract = {It's no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.},
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It's no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
Hill, Andrea M.
Is Your Inventory Moving Slowly or Taking Off? Journal Article
In: MJSA Journal, no. March, pp. 24–30, 2011.
@article{Hill2011g,
title = {Is Your Inventory Moving Slowly or Taking Off?},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/78-is-your-inventory-moving-slowly-or-taking-off},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {March},
pages = {24--30},
abstract = {Inventory is among the top three costs for most organizations. This article covers the most important aspects of inventory management you must master to ensure sufficient cash flow and profitability for growth.},
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Inventory is among the top three costs for most organizations. This article covers the most important aspects of inventory management you must master to ensure sufficient cash flow and profitability for growth.
Hill, Andrea M.
Success Strategies: Creating brand value Journal Article
In: MJSA Journal, no. April, pp. 18–19, 2011.
@article{Hill2011h,
title = {Success Strategies: Creating brand value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/25-brand-value-is-business-value},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {April},
pages = {18--19},
abstract = {Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table.},
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Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table.
Hill, Andrea M.
Foreign Territory: Mastering the language of technology Journal Article
In: MJSA Journal, no. July, pp. 18–19, 2011.
@article{Hill2011i,
title = {Foreign Territory: Mastering the language of technology},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/70-foreign-territory-mastering-the-language-of-technology},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {July},
pages = {18--19},
abstract = {This article covers some basic business technology concepts that small business owners must understand.},
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This article covers some basic business technology concepts that small business owners must understand.
2010
Hill, Andrea M.
Against the Grain: Investing in Growth is the Key to Surviving the Recession Journal Article
In: MJSA Journal, pp. 26–27, 2010.
@article{Hill2010l,
title = {Against the Grain: Investing in Growth is the Key to Surviving the Recession},
author = {Hill, Andrea M.},
year = {2010},
date = {2010-11-01},
journal = {MJSA Journal},
pages = {26--27},
address = {Attleboro, MA},
abstract = {The key to surviving a recession is to invest in growth.},
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The key to surviving a recession is to invest in growth.
Hill, Andrea M.
Ask Better Questions: Improving sales prospecting Journal Article
In: MJSA Journal, no. May, pp. 21–22, 2010.
@article{Hill2010h,
title = {Ask Better Questions: Improving sales prospecting},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/22-ask-better-questions-improve-your-sales-prospecting},
year = {2010},
date = {2010-05-01},
journal = {MJSA Journal},
number = {May},
pages = {21--22},
address = {Attleboro, MA},
abstract = {To find the right customers you need to ask the right questions.},
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To find the right customers you need to ask the right questions.
Hill, Andrea M.
Selling is a Service: Give customers what they need Journal Article
In: MJSA Journal, no. April, pp. 20–21, 2010.
@article{Hill2010,
title = {Selling is a Service: Give customers what they need},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/15-selling-is-a-service-give-customers-what-they-need},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {April},
pages = {20--21},
abstract = {One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate.},
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One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate.
Hill, Andrea M.
Planning Ahead: Using a promotional calendar Journal Article
In: MJSA Journal, no. March, pp. 21–22, 2010.
@article{Hill2010a,
title = {Planning Ahead: Using a promotional calendar},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/21-planning-ahead-use-a-promotional-calendar-to-meet-sales-goals},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {March},
pages = {21--22},
abstract = {The relationship between sales, marketing, and product development is particularly complex, and many business problems are a direct result of failure to build communication between these areas. This article will show you a few simple steps to improve sales through improved communication and planning.},
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The relationship between sales, marketing, and product development is particularly complex, and many business problems are a direct result of failure to build communication between these areas. This article will show you a few simple steps to improve sales through improved communication and planning.
Hill, Andrea M.
Recipe for Success: Strategic planning is one part ideas, five parts execution Journal Article
In: MJSA Journal, no. October, pp. 30–34, 2010.
@article{Hill2010b,
title = {Recipe for Success: Strategic planning is one part ideas, five parts execution},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/84-recipe-for-success-strategic-planning-is-one-part-ideas,-five-parts-execution},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {October},
pages = {30--34},
abstract = {Your strategy must include what you are selling, to which customers you are selling it, and how you will achieve a price sufficient to produce profits. Anything less — or other — is not a strategy.},
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Your strategy must include what you are selling, to which customers you are selling it, and how you will achieve a price sufficient to produce profits. Anything less — or other — is not a strategy.
Hill, Andrea M.
Sales Makeover: Communicating benefits, not features Journal Article
In: MJSA Journal, no. September, pp. 18–20, 2010.
@article{Hill2010c,
title = {Sales Makeover: Communicating benefits, not features},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/24-sales-makeover-answer-what-s-in-it-for-me-by-selling-benefits},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {September},
pages = {18--20},
abstract = {One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.},
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One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.
Hill, Andrea M.
Just Ask: Structure can improve sales results Journal Article
In: MJSA Journal, no. August, pp. 21–22, 2010.
@article{Hill2010d,
title = {Just Ask: Structure can improve sales results},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/books/product/16-just-ask-using-structure-and-intention-to-improve-sales-results},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {August},
pages = {21--22},
abstract = {Selling has a structure, and salespeople who use that structure make more sales. This article will teach you the three questions that every sales person should ask and answer before any sales call or visit.},
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Selling has a structure, and salespeople who use that structure make more sales. This article will teach you the three questions that every sales person should ask and answer before any sales call or visit.
Hill, Andrea M.
Selling is a Service: Give customers what they need Journal Article
In: MJSA Journal, no. April, pp. 20–21, 2010.
@article{Hill2010b,
title = {Selling is a Service: Give customers what they need},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/15-selling-is-a-service-give-customers-what-they-need},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {April},
pages = {20--21},
abstract = {One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate.
Hill, Andrea M.
Watch and Learn: Interpreting the customer experience Journal Article
In: MJSA Journal, no. June, pp. 21–22, 2010.
@article{Hill2010e,
title = {Watch and Learn: Interpreting the customer experience},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/81-watch-and-learn-interpreting-the-customer-experience},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {June},
pages = {21--22},
abstract = {When salespeople take the time to observe and understand their customers, they are better able to meet customer needs.},
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When salespeople take the time to observe and understand their customers, they are better able to meet customer needs.
Hill, Andrea M.
All Dressed Up: Gussy Up Your Sales Strategy Journal Article
In: MJSA Journal, no. February, pp. 25–26, 2010.
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title = {All Dressed Up: Gussy Up Your Sales Strategy},
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year = {2010},
date = {2010-01-01},
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abstract = {The quality of your sales strategy will determine the volume of sales you make.},
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The quality of your sales strategy will determine the volume of sales you make.
Hill, Andrea M.
Art of the Tale: Salespeople as Storytellers Journal Article
In: MJSA Journal, no. July, pp. 16–17, 2010.
@article{Hill2010g,
title = {Art of the Tale: Salespeople as Storytellers},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/19-art-of-the-tale-to-be-a-better-salesperson-become-a-better-storyteller},
year = {2010},
date = {2010-01-01},
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The best salespeople are audience-aware and tell great stories.
Hill, Andrea M.
Blazing New Trails: Getting out of a creativity rut Journal Article
In: MJSA Journal, no. November, pp. 22–23, 2010.
@article{Hill2010i,
title = {Blazing New Trails: Getting out of a creativity rut},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/10-conquer-the-creativity-rut},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {November},
pages = {22--23},
abstract = {To remain competitive, a business must remain creative. You must constantly differentiate from competitors, anticipate unmet customer needs, reduce costs without reducing quality, and build your supply chain. Staying creative is the key to staying focused on these objectives.},
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To remain competitive, a business must remain creative. You must constantly differentiate from competitors, anticipate unmet customer needs, reduce costs without reducing quality, and build your supply chain. Staying creative is the key to staying focused on these objectives.
Hill, Andrea M.
Cash Flow Agents: Jumpstart continuous improvement in sales Journal Article
In: MJSA Journal, no. January, pp. 24–25, 2010.
@article{Hill2010j,
title = {Cash Flow Agents: Jumpstart continuous improvement in sales},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/69-cash-flow-agents-jumpstart-continuous-improvement-in-sales},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {January},
pages = {24--25},
abstract = {When you shift from calling the "sales department" to calling it the "cash flow department," your perception and management of the role are profoundly changed.},
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When you shift from calling the "sales department" to calling it the "cash flow department," your perception and management of the role are profoundly changed.
Hill, Andrea M.
Gaining Perspective: Adopting the customer's point of view Journal Article
In: MJSA Journal, no. October, pp. 20–21, 2010.
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title = {Gaining Perspective: Adopting the customer's point of view},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/23-perspective-is-everything-adopt-the-customer-s-point-of-view},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {October},
pages = {20--21},
abstract = {The importance of viewing and understanding your product offering - and your competitors - from the perspective of your customer.},
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The importance of viewing and understanding your product offering - and your competitors - from the perspective of your customer.
2009
Hill, Andrea M.
Supply and Command: Mastering supply chain management for small business owners Journal Article
In: MJSA Journal, no. June, pp. 23–25, 2009.
@article{Hill2009,
title = {Supply and Command: Mastering supply chain management for small business owners},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/13-master-the-supply-chain-basic-knowledge-of-scm-for-small-business-owners},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {June},
pages = {23--25},
abstract = {In these times of intense competition, tight access to capital, and constantly changing consumer requirements, it's more important than ever that business maintain tight control over their supply chains. This article shows how a small business owner can use the Supply Chain Management (SCM) approach to remain competitive and improve cash flow.},
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In these times of intense competition, tight access to capital, and constantly changing consumer requirements, it's more important than ever that business maintain tight control over their supply chains. This article shows how a small business owner can use the Supply Chain Management (SCM) approach to remain competitive and improve cash flow.
Hill, Andrea M.
Taking Charge: Steering your business through the cash flow and credit crisis Journal Article
In: MJSA Journal, no. January, pp. 26–27, 2009.
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title = {Taking Charge: Steering your business through the cash flow and credit crisis},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
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journal = {MJSA Journal},
number = {January},
pages = {26--27},
abstract = {When the markets turned south, small business owners who doubled down on managing business fundamentals fared the best.},
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When the markets turned south, small business owners who doubled down on managing business fundamentals fared the best.
Hill, Andrea M.
Give 'Em What They Need: Using practical innovation to determine what kinds of products consumers need Journal Article
In: MJSA Journal, no. December, 2009.
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title = {Give 'Em What They Need: Using practical innovation to determine what kinds of products consumers need},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/books/product/11-give-em-what-they-need-using-customer-input-in-your-product-development-process},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {December},
abstract = {The most common type of innovation pursued by small manufacturers is in the area of product development. Unfortunately, too much product innovation relies on the imagination of the inventor instead of the problems or necessities of the consumer. This article provides a straight-forward approach to using customer feedback to improve your product and service development process.},
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The most common type of innovation pursued by small manufacturers is in the area of product development. Unfortunately, too much product innovation relies on the imagination of the inventor instead of the problems or necessities of the consumer. This article provides a straight-forward approach to using customer feedback to improve your product and service development process.
Hill, Andrea M.
Problem Solving: Eliminating flaws that lead to poor solutions Journal Article
In: MJSA Journal, no. September, pp. 22–24, 2009.
@article{Hill2009c,
title = {Problem Solving: Eliminating flaws that lead to poor solutions},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/books/product/14-problem-solving-tools-for-eliminating-the-flaws-that-lead-to-poor-solutions},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {September},
pages = {22--24},
abstract = {A competent problem solver is one who is appreciative of the huge amount of information available to her from her own experience while simultaneously suspicious of the potential error in those assumptions. This article will teach you two valuable methods for testing assumptions and creating better solutions.},
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A competent problem solver is one who is appreciative of the huge amount of information available to her from her own experience while simultaneously suspicious of the potential error in those assumptions. This article will teach you two valuable methods for testing assumptions and creating better solutions.
Hill, Andrea M.
Spring Training: Competing to win requires a skilled team Journal Article
In: MJSA Journal, no. October, pp. 23–24, 2009.
@article{Hill2009d,
title = {Spring Training: Competing to win requires a skilled team},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/86-spring-training-competing-to-win-requires-a-skilled-team},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {October},
pages = {23--24},
abstract = {Two important tools to measure current levels of competence and turn your team into a competitive force.},
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Two important tools to measure current levels of competence and turn your team into a competitive force.
Hill, Andrea M.
Back to Basics: A management primer for tough times Journal Article
In: MJSA Journal, no. February, pp. 30–31, 2009.
@article{Hill2009e,
title = {Back to Basics: A management primer for tough times},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {February},
pages = {30--31},
abstract = {In tough economic times, managing your business basics are more important than ever. This article reviews the most important business disciplines to manage to survive a downturn.},
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In tough economic times, managing your business basics are more important than ever. This article reviews the most important business disciplines to manage to survive a downturn.
Hill, Andrea M.
Best Dressed: A new style of competition Journal Article
In: MJSA Journal, no. July, pp. 20–21, 2009.
@article{Hill2009f,
title = {Best Dressed: A new style of competition},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/67-best-dressed-a-new-style-of-competition},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {July},
pages = {20--21},
abstract = {When it comes to winning business strategy and competition, the winner never steps out in a me-too dress. Differentiation is the only key to business success.},
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When it comes to winning business strategy and competition, the winner never steps out in a me-too dress. Differentiation is the only key to business success.
Hill, Andrea M.
Choice Words: Sending the right message in the current economy Journal Article
In: MJSA Journal, no. March, pp. 30–31, 2009.
@article{Hill2009g,
title = {Choice Words: Sending the right message in the current economy},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {March},
pages = {30--31},
abstract = {The messages that resonate with consumers during economic highs and lows differ. Learn to take your customers' current state of mind into account when developing business messaging.},
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The messages that resonate with consumers during economic highs and lows differ. Learn to take your customers' current state of mind into account when developing business messaging.
Hill, Andrea M.
The Fear Factor: Managing workplace fear in a recession Journal Article
In: MJSA Journal, no. May, pp. 25–26, 2009.
@article{Hill2009h,
title = {The Fear Factor: Managing workplace fear in a recession},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {May},
pages = {25--26},
abstract = {Keeping employee morale high during economic recession is difficult. Openly communicating with employees on a regular basis will reduce fear and its negative effects.},
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Keeping employee morale high during economic recession is difficult. Openly communicating with employees on a regular basis will reduce fear and its negative effects.
2008
Hill, Andrea M.
The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance Journal Article
In: multichannel merchant, pp. 32–33, 2008.
@article{Hill2008a,
title = {The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/72-the-multichannel-trilogy-aligning-value-proposition,-strategy-and-brand-to-improve-marketing-performance},
year = {2008},
date = {2008-08-01},
journal = {multichannel merchant},
pages = {32--33},
abstract = {Integrating the elements of value proposition, strategy and brand provides corporate structure. These three elements must all be clearly defined, and they must be designed in support of one another.},
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Integrating the elements of value proposition, strategy and brand provides corporate structure. These three elements must all be clearly defined, and they must be designed in support of one another.
Hill, Andrea M.
Customer-Centric Communication Journal Article
In: multichannel merchant, 2008.
@article{Hill2008,
title = {Customer-Centric Communication},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/65-customer-centric-communication},
year = {2008},
date = {2008-05-01},
journal = {multichannel merchant},
abstract = {This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve.},
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This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve.
Hill, Andrea M.
Capital Ideas Journal Article
In: MJSA Journal, vol. 53, no. November, 2008, ISSN: 1098-6596.
@article{Hill2008b,
title = {Capital Ideas},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/64-capital-ideas},
doi = {10.1017/CBO9781107415324.004},
issn = {1098-6596},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
volume = {53},
number = {November},
abstract = {Planning long-term investments helps finesse economic highs and lows. Here's why every small business owner needs a comprehensive capital plan.},
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Planning long-term investments helps finesse economic highs and lows. Here's why every small business owner needs a comprehensive capital plan.
Hill, Andrea M.
Deep Smarts: Knowledge management is key to competitiveness Journal Article
In: MJSA Journal, no. June, pp. 30–32, 2008, ISSN: 1098-6596.
@article{Hill2008c,
title = {Deep Smarts: Knowledge management is key to competitiveness},
author = {Hill, Andrea M.},
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doi = {10.1017/CBO9781107415324.004},
issn = {1098-6596},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {June},
pages = {30--32},
abstract = {Business competitiveness today requires that all business leaders mine the knowledge of their workers and preserve that knowledge in an accessible, actionable manner to not only preserve the knowledge but ensure it is turned into action and results.},
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Business competitiveness today requires that all business leaders mine the knowledge of their workers and preserve that knowledge in an accessible, actionable manner to not only preserve the knowledge but ensure it is turned into action and results.
Hill, Andrea M.
Different Strokes: Developing your business differentiator Journal Article
In: MJSA Journal, no. July, pp. 24–26, 2008, ISBN: 0201407191.
@article{Hill2008d,
title = {Different Strokes: Developing your business differentiator},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/63-different-strokes-developing-your-business-differentiator},
isbn = {0201407191},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {July},
pages = {24--26},
abstract = {An explanation of what business proposition is, and how to apply it in a small business for better strategic results.},
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An explanation of what business proposition is, and how to apply it in a small business for better strategic results.
Hill, Andrea M.
Making Change: You'll head off resistance if it's part of your culture Journal Article
In: MJSA Journal, no. September, pp. 26–27, 2008.
@article{Hill2008e,
title = {Making Change: You'll head off resistance if it's part of your culture},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/73-making-change-you-ll-head-off-resistance-if-it-s-part-of-your-culture},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {September},
pages = {26--27},
abstract = {To enable your business to evolve and survive, you must incorporate change as an essential part of your business culture.},
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To enable your business to evolve and survive, you must incorporate change as an essential part of your business culture.
Hill, Andrea M.
Managers vs. Leaders: A business needs both to succeed over time Journal Article
In: MJSA Journal, no. October, pp. 22–23, 2008, ISSN: 00251895.
@article{Hill2008f,
title = {Managers vs. Leaders: A business needs both to succeed over time},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/74-managers-vs-leaders-you-need-both-qualities-to-succeed},
issn = {00251895},
year = {2008},
date = {2008-01-01},
journal = {MJSA Journal},
number = {October},
pages = {22--23},
abstract = {Keep leadership and management roles clear and in balance to continuously prepare for the future.},
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Keep leadership and management roles clear and in balance to continuously prepare for the future.