Bibliography
2024
Hill, Andrea M
Quality, Not Quantity Online
MJSA 2024, visited: 01.02.2024.
Abstract | Links | BibTeX | Tags: business strategy, sales strategy
@online{nokey,
title = {Quality, Not Quantity},
author = {Hill, Andrea M},
url = {https://view.publitas.com/mjsa/mjsa-journal_february_2024-issue/page/1},
year = {2024},
date = {2024-02-01},
urldate = {2024-02-01},
organization = {MJSA},
abstract = {Pursue better leads for better profits},
keywords = {business strategy, sales strategy},
pubstate = {published},
tppubtype = {online}
}
2023
(Ed.)
Facing the Future Periodical
2023, visited: 01.12.2023.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Facing the Future},
author = {Hill, Andrea M},
url = {https://view.publitas.com/mjsa/mjsa-journal-december-2023/page/1},
year = {2023},
date = {2023-12-01},
urldate = {2023-12-01},
organization = {MJSA},
abstract = {What are the most pressing issues facing the
jewelry industry?},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
jewelry industry?
Hill, Andrea
Sales Automation Bachelor Thesis
2023.
Abstract | Links | BibTeX | Tags: business strategy, marketing automation, sales
@bachelorthesis{nokey,
title = {Sales Automation},
author = {Andrea Hill},
url = {https://view.publitas.com/mjsa/mjsa-journal_october-2023_issue/page/24-25},
year = {2023},
date = {2023-10-01},
urldate = {2023-10-01},
organization = {MJSA},
abstract = {Adapting to the changing dynamics of B2B sales},
keywords = {business strategy, marketing automation, sales},
pubstate = {published},
tppubtype = {bachelorthesis}
}
Hill, Andrea M
The Process:Profit Paradigm Online
MJSA 2023, visited: 01.08.2023.
Abstract | Links | BibTeX | Tags: business planning, business strategy
@online{nokey,
title = {The Process:Profit Paradigm},
author = {Hill, Andrea M},
url = {https://www.mjsa.org/publications/mjsa-journal/achieve-better-results-with-a-process-control-system},
year = {2023},
date = {2023-08-01},
urldate = {2023-08-01},
organization = {MJSA},
abstract = {Achieve better results with a process control system},
keywords = {business planning, business strategy},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Why Everything You Do in Your Business Should Start with Your “Throughline” Periodical
2023, visited: 18.06.2023.
Abstract | Links | BibTeX | Tags: brand, business strategy
@periodical{nokey,
title = {Why Everything You Do in Your Business Should Start with Your “Throughline”},
author = {Hill, Andrea M},
url = {https://instoremag.com/why-everything-you-do-in-your-business-should-start-with-your-throughline/},
year = {2023},
date = {2023-06-18},
urldate = {2023-06-18},
organization = {Instore},
abstract = {It’s the ultimate goal of marketing.},
keywords = {brand, business strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M
Smarter Selling Online
MJSA 2023, visited: 01.06.2023.
Abstract | Links | BibTeX | Tags: business strategy, sales strategy
@online{nokey,
title = {Smarter Selling},
author = {Hill, Andrea M},
url = {https://www.mjsa.org/publications/mjsa-journal/increase-customer-quality-to-increase-profit-margins},
year = {2023},
date = {2023-06-01},
urldate = {2023-06-01},
organization = {MJSA},
abstract = {Increase Customer Quality to Increase Profit Margins},
keywords = {business strategy, sales strategy},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M
Preventing Frugality from Interfering with Business Growth Online
MJSA 2023, visited: 04.04.2023.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@online{nokey,
title = {Preventing Frugality from Interfering with Business Growth},
author = {Hill, Andrea M},
url = {https://www.mjsa.org/publications/online-library/preventing-frugality-from-interfering-with-business-growth},
year = {2023},
date = {2023-04-04},
urldate = {2023-04-04},
organization = {MJSA},
abstract = {Why being too risk-averse can actively interfere with making good investment decisions},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M
The Bootstrapping Conundrum Online
MJSA 2023, visited: 01.03.2023.
Abstract | Links | BibTeX | Tags: business strategy, small business
@online{nokey,
title = {The Bootstrapping Conundrum},
author = {Hill, Andrea M},
url = {https://view.publitas.com/mjsa/mjsa-journal_march_2023_issue/page/26-27},
year = {2023},
date = {2023-03-01},
urldate = {2023-03-01},
organization = {MJSA},
abstract = {Preventing frugality from getting in the way of business growth},
keywords = {business strategy, small business},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M
The Practical Path to Employee Motivation and Engagement Online
MJSA 2023, visited: 09.02.2023.
Abstract | Links | BibTeX | Tags: business strategy, employee relations
@online{nokey,
title = {The Practical Path to Employee Motivation and Engagement},
author = {Hill, Andrea M},
url = {https://www.mjsa.org/publications/online-library/the-practical-path-to-employee-motivation-and-engagement},
year = {2023},
date = {2023-02-09},
urldate = {2023-02-09},
organization = {MJSA},
abstract = {Great Expectations
How to create work environments that engage and motivate employees},
keywords = {business strategy, employee relations},
pubstate = {published},
tppubtype = {online}
}
How to create work environments that engage and motivate employees
(Ed.)
Fishing for Whales? It Takes a New Method of Clienteling Periodical
2023.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {Fishing for Whales? It Takes a New Method of Clienteling},
author = {Hill, Andrea M.},
url = {https://instoremag.com/fishing-for-whales-it-takes-a-new-method-of-clienteling/},
year = {2023},
date = {2023-01-04},
organization = {Instore},
abstract = {Use Account Based Marketing to stay connected with your best customers.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M
Great Expectations Online
MJSA 2023, visited: 01.01.2023.
Abstract | Links | BibTeX | Tags: business strategy, employee motivation
@online{nokey,
title = {Great Expectations},
author = {Hill, Andrea M},
url = {https://view.publitas.com/mjsa/mjsa-journal-january-2023-issue/page/22-23},
year = {2023},
date = {2023-01-01},
urldate = {2023-01-01},
organization = {MJSA},
abstract = {The practical path to employee motivation and engagement},
keywords = {business strategy, employee motivation},
pubstate = {published},
tppubtype = {online}
}
2022
(Ed.)
This Is Why a CRM System Should Be Your Top Priority in 2023 Periodical
2022, visited: 17.11.2022.
Abstract | Links | BibTeX | Tags: business strategy, crm
@periodical{nokey,
title = {This Is Why a CRM System Should Be Your Top Priority in 2023},
author = {Hill, Andrea M.},
url = {https://instoremag.com/this-is-why-a-crm-system-should-be-your-top-priority-in-2023/},
year = {2022},
date = {2022-11-17},
urldate = {2022-11-17},
organization = {Instore},
abstract = {The latest tech can make your clients happier and your life easier.},
keywords = {business strategy, crm},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Follow These 8 Marketing Tips to Stay Strong During Inflation Periodical
2022, visited: 15.09.2022.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {Follow These 8 Marketing Tips to Stay Strong During Inflation},
author = {Hill, Andrea M. },
url = {https://instoremag.com/follow-these-8-marketing-tips-to-stay-strong-during-inflation/},
year = {2022},
date = {2022-09-15},
urldate = {2022-09-15},
organization = {Instore},
abstract = {From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
What's your score? Business leader should take a cue from conductors Periodical
2022, visited: 01.08.2022.
Abstract | Links | BibTeX | Tags: business planning, business strategy
@periodical{nokey,
title = {What's your score? Business leader should take a cue from conductors},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_august_2022/page/30-31},
year = {2022},
date = {2022-08-01},
urldate = {2022-08-01},
organization = {MJSA},
abstract = {Business leader should take a cue from conductors},
keywords = {business planning, business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Let Question Be Your Co-Pilot Periodical
2022, visited: 01.07.2022.
Abstract | Links | BibTeX | Tags: business knowledge, business strategy
@periodical{nokey,
title = {Let Question Be Your Co-Pilot },
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_july2022_issue/page/28-29},
year = {2022},
date = {2022-07-01},
urldate = {2022-07-01},
organization = {MJSA},
abstract = {Challenge your assumptions when faced with new ideas},
keywords = {business knowledge, business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Do You Have a Communications Playbook? You Should Periodical
2022, visited: 16.05.2022.
Abstract | Links | BibTeX | Tags: business strategy, communication
@periodical{nokey,
title = {Do You Have a Communications Playbook? You Should},
author = {Hill, Andrea M. },
url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/?highlight=andrea%20hill},
year = {2022},
date = {2022-05-16},
urldate = {2022-05-16},
organization = {Instore},
abstract = {IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.},
keywords = {business strategy, communication},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Make Change Periodical
2022, visited: 01.05.2022.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Make Change},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal-issue-may-2022/page/30-31},
year = {2022},
date = {2022-05-01},
urldate = {2022-05-01},
organization = {MJSA},
abstract = {The need for getting involved},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Using Process Management to Ensure Business Success Online
MJSA 2022, visited: 03.04.2022.
Abstract | Links | BibTeX | Tags: business strategy, management
@online{nokey,
title = {Using Process Management to Ensure Business Success},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/using-process-management-to-ensure-business-success},
year = {2022},
date = {2022-04-03},
urldate = {2022-04-03},
organization = {MJSA},
abstract = {Replaceable You Why process management is key to ensuring your business's health},
keywords = {business strategy, management},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Making a Difference Periodical
2022, visited: 01.04.2022.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Making a Difference },
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_april_2022-issue/page/32-33},
year = {2022},
date = {2022-04-01},
urldate = {2022-04-01},
organization = {MJSA},
abstract = {Standards are a business necessity, not an option},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Replaceable You Periodical
2022, visited: 01.03.2022.
Abstract | Links | BibTeX | Tags: business strategy, strategy
@periodical{nokey,
title = {Replaceable You},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_march_issue_2022/page/32-33},
year = {2022},
date = {2022-03-01},
urldate = {2022-03-01},
organization = {MJSA},
abstract = {Process management helps ensure long-term success},
keywords = {business strategy, strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Vision Revision Periodical
2022, visited: 01.02.2022.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Vision Revision},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal-february-2022-issue/page/64-65},
year = {2022},
date = {2022-02-01},
urldate = {2022-02-01},
organization = {MJSA},
abstract = {As a business owner, you need a vison. But it should not be a static vision.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Culture Shock Periodical
2022, visited: 01.01.2022.
Abstract | Links | BibTeX | Tags: business eco-system, business strategy
@periodical{nokey,
title = {Culture Shock},
author = {Hill, Andrea M. },
url = {https://view.publitas.com/mjsa/mjsa-journal_january_2022/page/24-25},
year = {2022},
date = {2022-01-01},
urldate = {2022-01-01},
organization = {MJSA},
abstract = {Develop an intentional culture to avoid business failure},
keywords = {business eco-system, business strategy},
pubstate = {published},
tppubtype = {periodical}
}
2021
(Ed.)
Get Smart Periodical
2021, visited: 02.09.2021.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Get Smart},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_august_2021_issue/page/20-21},
year = {2021},
date = {2021-09-02},
urldate = {2021-09-02},
organization = {MJSA},
abstract = {Business owners need to embrace digital intelligence},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Cut It Loose Periodical
2021, visited: 01.07.2021.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Cut It Loose},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_june-2021-issue/page/26-27},
year = {2021},
date = {2021-07-01},
urldate = {2021-07-01},
organization = {MJSA},
abstract = {Sometimes subtraction is the best thing for your business},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
See the Forest and the Trees Bachelor Thesis
2021.
Abstract | Links | BibTeX | Tags: business strategy, product development
@bachelorthesis{nokey,
title = {See the Forest and the Trees},
author = {Hill, Andrea M. },
url = {https://view.publitas.com/mjsa/mjsa-journal_april_2021_issue/page/20-21},
year = {2021},
date = {2021-04-01},
urldate = {2021-04-01},
organization = {MJSA},
abstract = {Use simple tools to plan through projects},
keywords = {business strategy, product development},
pubstate = {published},
tppubtype = {bachelorthesis}
}
Hill, Andrea M.
Doing Good Is Good Business Bachelor Thesis
2021.
Abstract | Links | BibTeX | Tags: business strategy
@bachelorthesis{nokey,
title = {Doing Good Is Good Business},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal-march-2021/page/26-27},
year = {2021},
date = {2021-03-01},
urldate = {2021-03-01},
organization = {MJSA},
abstract = {Creating and telling a responsible story},
keywords = {business strategy},
pubstate = {published},
tppubtype = {bachelorthesis}
}
(Ed.)
When Marketing, Be Clear Who You Want to Reach and What You Want to Sell Periodical
2021, visited: 11.02.2021.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {When Marketing, Be Clear Who You Want to Reach and What You Want to Sell},
author = {Hill, Andrea M.},
url = {https://instoremag.com/when-marketing-be-clear-who-you-want-to-reach-and-what-you-want-to-sell/?highlight=andrea%20hill},
year = {2021},
date = {2021-02-11},
urldate = {2021-02-11},
organization = {Instore},
abstract = {And be wary of pay-per-click campaigns.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
21 ideas for 2021 Periodical
2021, visited: 01.01.2021.
Abstract | Links | BibTeX | Tags: brand, business strategy, market development
@periodical{nokey,
title = {21 ideas for 2021},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_january-2021-issue/page/22-23},
year = {2021},
date = {2021-01-01},
urldate = {2021-01-01},
organization = {MJSA},
abstract = {Tips for starting the new year off right},
keywords = {brand, business strategy, market development},
pubstate = {published},
tppubtype = {periodical}
}
2020
(Ed.)
Online Success Depends on Making Your Website Different From Your Competitors’ Periodical
2020, visited: 03.11.2020.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Online Success Depends on Making Your Website Different From Your Competitors’},
author = {Hill, Andrea M.},
url = {https://instoremag.com/online-success-depends-on-making-your-website-different-from-your-competitors/?highlight=andrea%20hill},
year = {2020},
date = {2020-11-03},
urldate = {2020-11-03},
organization = {Instore},
abstract = {And that means thinking hard about a variety of factors. Here’s what to consider.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Business Strategies March 2020: It’s Not Rocket Science Online
MJSA 2020, visited: 24.09.2020.
Abstract | Links | BibTeX | Tags: business strategy
@online{nokey,
title = {Business Strategies March 2020: It’s Not Rocket Science},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/its-not-rocket-science},
year = {2020},
date = {2020-09-24},
urldate = {2020-09-24},
organization = {MJSA},
abstract = {It’s Not Rocket Science
Changing your approach to the process of discovery},
keywords = {business strategy},
pubstate = {published},
tppubtype = {online}
}
Changing your approach to the process of discovery
(Ed.)
Reinventing The Engagement Ring Shopping Experience? Now’s The Time Periodical
2020, visited: 20.08.2020.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Reinventing The Engagement Ring Shopping Experience? Now’s The Time},
author = {Hill, Andrea M.},
url = {https://instoremag.com/reinventing-the-engagement-ring-shopping-experience-nows-the-time/?highlight=andrea%20hill},
year = {2020},
date = {2020-08-20},
urldate = {2020-08-20},
organization = {Instore},
abstract = {It means abandoning old methods that don’t work as well for today’s shopper.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Why Video Could Kill the Brick-and-Mortar Star (If You Don’t Use It) Online
Instore 2020, visited: 14.06.2020.
Abstract | Links | BibTeX | Tags: business strategy
@online{nokey,
title = {Why Video Could Kill the Brick-and-Mortar Star (If You Don’t Use It)},
author = {Hill, Andrea M.},
url = {https://instoremag.com/why-video-could-kill-the-brick-and-mortar-star-if-you-dont-use-it/?highlight=andrea%20hill},
year = {2020},
date = {2020-06-14},
urldate = {2020-06-14},
organization = {Instore},
abstract = {Connecting with clients in a pandemic environment requires facility with video conferencing.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
The Time Is Now: Don't Wait For The Next Recession To Start Preparing For It Online
MJSA 2020, visited: 01.01.2020.
Abstract | Links | BibTeX | Tags: business strategy, planning
@online{Hill2020b,
title = {The Time Is Now: Don't Wait For The Next Recession To Start Preparing For It},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/January-2020.pdf},
year = {2020},
date = {2020-01-01},
urldate = {2020-01-01},
journal = {MJSA Journal},
volume = {(January)},
pages = {22-23},
organization = {MJSA},
abstract = {The first part of preparing for the inevitable next recession is baking some recession-proof elements into your business.},
keywords = {business strategy, planning},
pubstate = {published},
tppubtype = {online}
}
2019
Hill, Andrea M.
Baby Steps: Becoming More Responsible, One Step At A Time Online
2019, visited: 01.10.2019.
Abstract | Links | BibTeX | Tags: business strategy, sustainability
@online{Hill2019bg,
title = {Baby Steps: Becoming More Responsible, One Step At A Time},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2019.pdf},
year = {2019},
date = {2019-10-01},
urldate = {2019-10-01},
journal = {MJSA Journal},
volume = {(October)},
pages = {22-23},
abstract = {Let's take a look at the steps you can take to make setting a responsibility goal and then achieving it more manageable. },
keywords = {business strategy, sustainability},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
The Struggle Is Real: Ways To Differentiate And Engage Customers Journal Article
In: vol. (September), pp. 20-21, 2019.
Abstract | Links | BibTeX | Tags: business strategy
@article{Hill2019bf,
title = {The Struggle Is Real: Ways To Differentiate And Engage Customers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/September-2019.pdf},
year = {2019},
date = {2019-09-01},
urldate = {2019-09-01},
volume = {(September)},
pages = {20-21},
abstract = {Your story will be able to reach through the oceans of pretty jewelry out there and make a meaningful claim to some consumers' attention.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Bump Up Your Metal Mettle: Tips For Buying Metal Journal Article
In: MJSA Journal, vol. (July), pp. 24-25, 2019.
Abstract | Links | BibTeX | Tags: business strategy
@article{Hill2019bi,
title = {Bump Up Your Metal Mettle: Tips For Buying Metal},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2019.pdf},
year = {2019},
date = {2019-07-01},
urldate = {2019-07-01},
journal = {MJSA Journal},
volume = {(July)},
pages = {24-25},
abstract = {What matters when buying metal?},
keywords = {business strategy},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Seek And Find: Tips For Finding And Reaching Your Core Customers Journal Article
In: MJSA Journal, vol. (June), pp. 16-19, 2019.
Abstract | Links | BibTeX | Tags: business strategy, selling
@article{Hill2019bh,
title = {Seek And Find: Tips For Finding And Reaching Your Core Customers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/June-2019.pdf},
year = {2019},
date = {2019-06-01},
urldate = {2019-06-01},
journal = {MJSA Journal},
volume = {(June)},
pages = {16-19},
abstract = {Find the audience that your products and services resonate with, and then figure out the best path to reach them.},
keywords = {business strategy, selling},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Savvy Shopping: Six Steps To Better Tool Buying Journal Article
In: MJSA Journal, vol. (May), pp. 28-29, 2019.
Abstract | Links | BibTeX | Tags: business strategy, tools
@article{Hill2019be,
title = {Savvy Shopping: Six Steps To Better Tool Buying},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/May-2019.pdf},
year = {2019},
date = {2019-05-01},
urldate = {2019-05-01},
journal = {MJSA Journal},
volume = {(May)},
pages = {28-29},
abstract = {Here are some recommendations that can help you manage and improve your own tool inventory, increase your productivity, and ensure you spend your tool budget wisely.},
keywords = {business strategy, tools},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Top Priority: Tips For Selling To Independent Retailers Journal Article
In: MJSA Journal, vol. (April), pp. 22-23, 2019.
Abstract | Links | BibTeX | Tags: business strategy, small business
@article{Hill2019bc,
title = {Top Priority: Tips For Selling To Independent Retailers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2019.pdf},
year = {2019},
date = {2019-04-01},
urldate = {2019-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {22-23},
abstract = {Nothing captures attention like something new and unique.},
keywords = {business strategy, small business},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Playing It Safe: Even Small Businesses Need Cybersecurity Journal Article
In: MJSA Journal, vol. (March), pp. 22-25, 2019.
Abstract | Links | BibTeX | Tags: business strategy, small business, technology
@article{Hill2019bd,
title = {Playing It Safe: Even Small Businesses Need Cybersecurity},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2019.pdf},
year = {2019},
date = {2019-03-01},
urldate = {2019-03-01},
journal = {MJSA Journal},
volume = {(March)},
pages = {22-25},
abstract = {As large businesses have stepped up their cyber safeguards, online thieves have discovered that small businesses present a much easier target.},
keywords = {business strategy, small business, technology},
pubstate = {published},
tppubtype = {article}
}
2018
Hill, Andrea M.
Strategic Budgeting: Transform Your Budget Into An Innovation Engine Journal Article
In: MJSA Journal, vol. (October), pp. 18-19, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing budget
@article{Hill2018bn,
title = {Strategic Budgeting: Transform Your Budget Into An Innovation Engine},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2018.pdf},
year = {2018},
date = {2018-10-01},
urldate = {2018-10-01},
journal = {MJSA Journal},
volume = {(October)},
pages = {18-19},
abstract = {What if I could show you a method of budgeting that would make your business more forward-looking, more innovative, and more resilient? Here's how.},
keywords = {business strategy, marketing budget},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
On The Upgrade: Consider Website Technology Before Web Design Journal Article
In: MJSA Journal, vol. (August), pp. 24-25, 2018.
Abstract | Links | BibTeX | Tags: business strategy, technology, website
@article{Hill2018bl,
title = {On The Upgrade: Consider Website Technology Before Web Design},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/August-2018.pdf},
year = {2018},
date = {2018-08-01},
urldate = {2018-08-01},
journal = {MJSA Journal},
volume = {(August)},
pages = {24-25},
abstract = {To choose the right technology, you must have a clear idea what you want your website to do, and what that website performance will be worth to you.},
keywords = {business strategy, technology, website},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Motivational Marketing: Segment Your Audience For Better Marketing Results Journal Article
In: MJSA Journal, vol. (July), pp. 22-23, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bm,
title = {Motivational Marketing: Segment Your Audience For Better Marketing Results},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2018.pdf},
year = {2018},
date = {2018-07-01},
urldate = {2018-07-01},
journal = {MJSA Journal},
volume = {(July)},
pages = {22-23},
abstract = {By segmenting your customer list, you gain insight into different ways of marketing to them.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Getting Personal: Mastering One-To-One Marketing Online Journal Article
In: MJSA Journal, vol. (June), pp. 24-25, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bk,
title = {Getting Personal: Mastering One-To-One Marketing Online},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/June-2018.pdf},
year = {2018},
date = {2018-06-01},
urldate = {2018-06-01},
journal = {MJSA Journal},
volume = {(June)},
pages = {24-25},
abstract = {How to master one-to-one marketing in the digital world.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Your Special Sauce: Branding Your Way To Better Margins Journal Article
In: MJSA Journal, vol. (April), pp. 20-21, 2018.
Abstract | Links | BibTeX | Tags: brand, business strategy
@article{Hill2018bj,
title = {Your Special Sauce: Branding Your Way To Better Margins},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2018.pdf},
year = {2018},
date = {2018-04-01},
urldate = {2018-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {20-21},
abstract = {Start looking for the right customer and you'll find that every price negotiation from that point forward is easier. },
keywords = {brand, business strategy},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Hit The Reset: Realign Your Marketing Strategy With The New Consumer Reality Journal Article
In: MJSA Journal, vol. (March), pp. 26-27, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bg,
title = {Hit The Reset: Realign Your Marketing Strategy With The New Consumer Reality},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2018.pdf},
year = {2018},
date = {2018-03-01},
urldate = {2018-03-01},
journal = {MJSA Journal},
volume = {(March)},
pages = {26-27},
abstract = {If you have a clear business strategy, you'll realize that you're off track and course-correct.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
It's Not About You: Design Websites To Meet Your Customers' Needs Journal Article
In: MJSA Journal, vol. (February), pp. 28-29, 2018.
Abstract | Links | BibTeX | Tags: business strategy, website
@article{Hill2018bi,
title = {It's Not About You: Design Websites To Meet Your Customers' Needs},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/February-2018.pdf},
year = {2018},
date = {2018-02-01},
urldate = {2018-02-01},
journal = {MJSA Journal},
volume = {(February)},
pages = {28-29},
abstract = {Your website may be about you, but it isn't for you.},
keywords = {business strategy, website},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Marketing 101: Defining Your Business's Value Proposition Journal Article
In: MJSA Journal, vol. (January), pp. 20-21, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bh,
title = {Marketing 101: Defining Your Business's Value Proposition},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/January-2018.pdf},
year = {2018},
date = {2018-01-01},
urldate = {2018-01-01},
journal = {MJSA Journal},
volume = {(January)},
pages = {20-21},
abstract = {It's time to learn more sophisticated marketing skills.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
2017
Hill, Andrea M.
Choose Your Own Adventure: Confront The Unknown To Discover New Customers Journal Article
In: MJSA Journal, vol. (October), pp. 20-21, 2017.
Abstract | Links | BibTeX | Tags: business strategy, change
@article{Hill2017bg,
title = {Choose Your Own Adventure: Confront The Unknown To Discover New Customers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2017.pdf},
year = {2017},
date = {2017-10-01},
urldate = {2017-10-01},
journal = {MJSA Journal},
volume = {(October)},
pages = {20-21},
abstract = {The one thing we all need to embrace right now is the ability to run forward, grit our teeth if need be, and leap.},
keywords = {business strategy, change},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
How Does Your Garden Grow?: Digging Around To Find The Root Of A Problem Journal Article
In: MJSA Journal, vol. (July), pp. 26-27, 2017.
Abstract | Links | BibTeX | Tags: business strategy, problem solving
@article{Hill2017bh,
title = {How Does Your Garden Grow?: Digging Around To Find The Root Of A Problem},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2017.pdf},
year = {2017},
date = {2017-07-01},
urldate = {2017-07-01},
journal = {MJSA Journal},
volume = {(July)},
pages = {26-27},
abstract = {What you have to remember is that gardening starts with the soil. One bad process - often at the very beginning - can cause serious quality problems from that point on.},
keywords = {business strategy, problem solving},
pubstate = {published},
tppubtype = {article}
}