@article{Hill2012e,
title = {Penny Wise and Pound Foolish: spending marketing dollars wisely},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/hikashop-menu-for-module-141/product/40-penny-wise-and-pound-foolish-spend-your-marketing-dollars-wisely},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {May},
pages = {20--21},
abstract = {You have many options for not only spending advertising dollars, but also leveraging the dollars you spend. Here are some smart ways to maximize your advertising budget.},
keywords = {marketing, marketing budget, marketing spend},
pubstate = {published},
tppubtype = {article}
}