Bibliography
2010
Hill, Andrea M.
Sales Makeover: Communicating benefits, not features Journal Article
In: MJSA Journal, no. September, pp. 18–20, 2010.
Abstract | Links | BibTeX | Tags: benefits, communications, features, sales, selling, selling skills
@article{Hill2010c,
title = {Sales Makeover: Communicating benefits, not features},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/24-sales-makeover-answer-what-s-in-it-for-me-by-selling-benefits},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {September},
pages = {18--20},
abstract = {One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.},
keywords = {benefits, communications, features, sales, selling, selling skills},
pubstate = {published},
tppubtype = {article}
}
One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.