Bibliography
2008
Hill, Andrea M.
Customer-Centric Communication Journal Article
In: multichannel merchant, 2008.
Abstract | Links | BibTeX | Tags: customer relevance, customer-centric, marketing, marketing mediums, messaging
@article{Hill2008,
title = {Customer-Centric Communication},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/65-customer-centric-communication},
year = {2008},
date = {2008-05-01},
journal = {multichannel merchant},
abstract = {This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve.},
keywords = {customer relevance, customer-centric, marketing, marketing mediums, messaging},
pubstate = {published},
tppubtype = {article}
}
This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve.