Bibliography
2009
Hill, Andrea M.
Choice Words: Sending the right message in the current economy Journal Article
In: MJSA Journal, no. March, pp. 30–31, 2009.
Abstract | BibTeX | Tags: marketing, messaging
@article{Hill2009g,
title = {Choice Words: Sending the right message in the current economy},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {March},
pages = {30--31},
abstract = {The messages that resonate with consumers during economic highs and lows differ. Learn to take your customers' current state of mind into account when developing business messaging.},
keywords = {marketing, messaging},
pubstate = {published},
tppubtype = {article}
}
The messages that resonate with consumers during economic highs and lows differ. Learn to take your customers' current state of mind into account when developing business messaging.
2008
Hill, Andrea M.
Customer-Centric Communication Journal Article
In: multichannel merchant, 2008.
Abstract | Links | BibTeX | Tags: customer relevance, customer-centric, marketing, marketing mediums, messaging
@article{Hill2008,
title = {Customer-Centric Communication},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/65-customer-centric-communication},
year = {2008},
date = {2008-05-01},
journal = {multichannel merchant},
abstract = {This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve.},
keywords = {customer relevance, customer-centric, marketing, marketing mediums, messaging},
pubstate = {published},
tppubtype = {article}
}
This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve.