Bibliography
2023
(Ed.)
Why Everything You Do in Your Business Should Start with Your “Throughline” Periodical
2023, visited: 18.06.2023.
Abstract | Links | BibTeX | Tags: brand, business strategy
@periodical{nokey,
title = {Why Everything You Do in Your Business Should Start with Your “Throughline”},
author = {Hill, Andrea M},
url = {https://instoremag.com/why-everything-you-do-in-your-business-should-start-with-your-throughline/},
year = {2023},
date = {2023-06-18},
urldate = {2023-06-18},
organization = {Instore},
abstract = {It’s the ultimate goal of marketing.},
keywords = {brand, business strategy},
pubstate = {published},
tppubtype = {periodical}
}
2022
(Ed.)
Do You Have a Communications Playbook? You Should Periodical
2022, visited: 12.04.2022.
Abstract | Links | BibTeX | Tags: brand, communications
@periodical{nokey,
title = {Do You Have a Communications Playbook? You Should},
author = {Hill, Andrea M.},
url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/?highlight=andrea%20hill},
year = {2022},
date = {2022-04-12},
urldate = {2022-04-12},
organization = {Instore},
abstract = {IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.},
keywords = {brand, communications},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging Periodical
2022, visited: 11.04.2022.
Abstract | Links | BibTeX | Tags: brand, marketing
@periodical{nokey,
title = {If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging},
author = {Hill, Andrea M. },
url = {https://instoremag.com/if-your-marketing-seems-scattershot-heres-how-to-streamline-your-messaging/?highlight=andrea%20hill},
year = {2022},
date = {2022-04-11},
urldate = {2022-04-11},
organization = {Instore},
abstract = {You do it by creating a Brand Messaging Guide.},
keywords = {brand, marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Here’s How to Protect Your Brand from Russian Backlash Online
Instore 2022, visited: 05.03.2022.
Links | BibTeX | Tags: brand, marketing
@online{nokey,
title = {Here’s How to Protect Your Brand from Russian Backlash},
author = {Hill, Andrea M.},
url = {https://instoremag.com/heres-how-to-protect-your-brand-from-russian-backlash/?highlight=andrea%20hill},
year = {2022},
date = {2022-03-05},
urldate = {2022-03-05},
organization = {Instore},
keywords = {brand, marketing},
pubstate = {published},
tppubtype = {online}
}
2021
(Ed.)
21 ideas for 2021 Periodical
2021, visited: 01.01.2021.
Abstract | Links | BibTeX | Tags: brand, business strategy, market development
@periodical{nokey,
title = {21 ideas for 2021},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_january-2021-issue/page/22-23},
year = {2021},
date = {2021-01-01},
urldate = {2021-01-01},
organization = {MJSA},
abstract = {Tips for starting the new year off right},
keywords = {brand, business strategy, market development},
pubstate = {published},
tppubtype = {periodical}
}
2018
Hill, Andrea M.
Your Special Sauce: Branding Your Way To Better Margins Journal Article
In: MJSA Journal, vol. (April), pp. 20-21, 2018.
Abstract | Links | BibTeX | Tags: brand, business strategy
@article{Hill2018bj,
title = {Your Special Sauce: Branding Your Way To Better Margins},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2018.pdf},
year = {2018},
date = {2018-04-01},
urldate = {2018-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {20-21},
abstract = {Start looking for the right customer and you'll find that every price negotiation from that point forward is easier. },
keywords = {brand, business strategy},
pubstate = {published},
tppubtype = {article}
}
2014
Hill, Andrea M.
Be the Outlier: Strive to differentiate beyond design Journal Article
In: MJSA Journal, no. July, pp. 18–19, 2014.
Abstract | Links | BibTeX | Tags: brand, competitive advantage, differentiation, economic advantage, small business strategy
@article{Hill2014f,
title = {Be the Outlier: Strive to differentiate beyond design},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/66-be-the-outlier-strive-to-differentiate-beyond-design},
year = {2014},
date = {2014-01-01},
journal = {MJSA Journal},
number = {July},
pages = {18--19},
abstract = {Jewelry design businesses try to differentiate on design, but that is insufficient. Differentiation requires that run a highly effective operation; build a strong, positive company culture; have a clear value statement; offer an authentic brand experience; and excel at continuous improvement.},
keywords = {brand, competitive advantage, differentiation, economic advantage, small business strategy},
pubstate = {published},
tppubtype = {article}
}
2011
Hill, Andrea M.
Success Strategies: Creating brand value Journal Article
In: MJSA Journal, no. April, pp. 18–19, 2011.
Abstract | Links | BibTeX | Tags: brand, brand value, business eco-system
@article{Hill2011h,
title = {Success Strategies: Creating brand value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/25-brand-value-is-business-value},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {April},
pages = {18--19},
abstract = {Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table.},
keywords = {brand, brand value, business eco-system},
pubstate = {published},
tppubtype = {article}
}
2008
Hill, Andrea M.
The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance Journal Article
In: multichannel merchant, pp. 32–33, 2008.
Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition
@article{Hill2008a,
title = {The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/72-the-multichannel-trilogy-aligning-value-proposition,-strategy-and-brand-to-improve-marketing-performance},
year = {2008},
date = {2008-08-01},
journal = {multichannel merchant},
pages = {32--33},
abstract = {Integrating the elements of value proposition, strategy and brand provides corporate structure. These three elements must all be clearly defined, and they must be designed in support of one another.},
keywords = {brand, brand value, business proposition, strategic planning, value proposition},
pubstate = {published},
tppubtype = {article}
}