Bibliography

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2018

Hill, Andrea

Your Special Sauce: Branding Your Way To Better Margins Journal Article

MJSA Journal, (April) , pp. 20-21, 2018.

Abstract | Links | BibTeX | Tags: brand, business strategy

2014

Hill, Andrea M

Be the Outlier: Strive to differentiate beyond design Journal Article

MJSA Journal, (July), pp. 18–19, 2014.

Abstract | Links | BibTeX | Tags: brand, competitive advantage, differentiation, economic advantage, small business strategy

2011

Hill, Andrea M

Success Strategies: Creating brand value Journal Article

MJSA Journal, (April), pp. 18–19, 2011.

Abstract | Links | BibTeX | Tags: brand, brand value, business eco-system

2008

Hill, Andrea M

The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance Journal Article

multichannel merchant, pp. 32–33, 2008.

Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition

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