Bibliography

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2014

Hill, Andrea

Be the Outlier: Strive to differentiate beyond design (Journal Article)

MJSA Journal, (July), pp. 18–19, 2014.

(Abstract | Links | BibTeX | Tags: brand, competitive advantage, differentiation, economic advantage, small business strategy)

2011

Hill, Andrea

Success Strategies: Creating brand value (Journal Article)

MJSA Journal, (April), pp. 18–19, 2011.

(Abstract | Links | BibTeX | Tags: brand, brand value, business eco-system)

2008

Hill, Andrea

The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance (Journal Article)

multichannel merchant, pp. 32–33, 2008.

(Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition)