@article{Hill2008a,
title = {The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/72-the-multichannel-trilogy-aligning-value-proposition,-strategy-and-brand-to-improve-marketing-performance},
year = {2008},
date = {2008-08-01},
journal = {multichannel merchant},
pages = {32--33},
abstract = {Integrating the elements of value proposition, strategy and brand provides corporate structure. These three elements must all be clearly defined, and they must be designed in support of one another.},
keywords = {brand, brand value, business proposition, strategic planning, value proposition},
pubstate = {published},
tppubtype = {article}
}