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2008

Hill, Andrea M.

The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance Journal Article

In: multichannel merchant, pp. 32–33, 2008.

Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition

Hill, Andrea M.

Different Strokes: Developing your business differentiator Journal Article

In: MJSA Journal, no. July, pp. 24–26, 2008, ISBN: 0201407191.

Abstract | Links | BibTeX | Tags: business proposition, competitive advantage, differentiation, planning, strategy