Bibliography

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2008

Hill, Andrea

The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance (Journal Article)

multichannel merchant, pp. 32–33, 2008.

(Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition)

Hill, Andrea

Different Strokes: Developing your business differentiator (Journal Article)

MJSA Journal, (July), pp. 24–26, 2008, ISBN: 0201407191.

(Abstract | Links | BibTeX | Tags: business proposition, competitive advantage, differentiation, planning, strategy)