Bibliography
2023
Hill, Andrea M
Here’s How to Construct Your Annual Marketing Campaign Plan Bachelor Thesis
2023.
Abstract | Links | BibTeX | Tags: marketing, small business
@bachelorthesis{nokey,
title = {Here’s How to Construct Your Annual Marketing Campaign Plan},
author = {Hill, Andrea M},
url = {https://instoremag.com/heres-how-to-construct-your-annual-marketing-campaign-plan/},
year = {2023},
date = {2023-04-20},
urldate = {2023-04-20},
organization = {Instore},
abstract = {It involves themes, dates, tactics and consistency.},
keywords = {marketing, small business},
pubstate = {published},
tppubtype = {bachelorthesis}
}
Hill, Andrea M
The Bootstrapping Conundrum Online
MJSA 2023, visited: 01.03.2023.
Abstract | Links | BibTeX | Tags: business strategy, small business
@online{nokey,
title = {The Bootstrapping Conundrum},
author = {Hill, Andrea M},
url = {https://view.publitas.com/mjsa/mjsa-journal_march_2023_issue/page/26-27},
year = {2023},
date = {2023-03-01},
urldate = {2023-03-01},
organization = {MJSA},
abstract = {Preventing frugality from getting in the way of business growth},
keywords = {business strategy, small business},
pubstate = {published},
tppubtype = {online}
}
2019
Hill, Andrea M.
Top Priority: Tips For Selling To Independent Retailers Journal Article
In: MJSA Journal, vol. (April), pp. 22-23, 2019.
Abstract | Links | BibTeX | Tags: business strategy, small business
@article{Hill2019bc,
title = {Top Priority: Tips For Selling To Independent Retailers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2019.pdf},
year = {2019},
date = {2019-04-01},
urldate = {2019-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {22-23},
abstract = {Nothing captures attention like something new and unique.},
keywords = {business strategy, small business},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Playing It Safe: Even Small Businesses Need Cybersecurity Journal Article
In: MJSA Journal, vol. (March), pp. 22-25, 2019.
Abstract | Links | BibTeX | Tags: business strategy, small business, technology
@article{Hill2019bd,
title = {Playing It Safe: Even Small Businesses Need Cybersecurity},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2019.pdf},
year = {2019},
date = {2019-03-01},
urldate = {2019-03-01},
journal = {MJSA Journal},
volume = {(March)},
pages = {22-25},
abstract = {As large businesses have stepped up their cyber safeguards, online thieves have discovered that small businesses present a much easier target.},
keywords = {business strategy, small business, technology},
pubstate = {published},
tppubtype = {article}
}
2016
Hill, Andrea M.
Reach Out and Touch Someone: Tips for Entrepreneurs to Stay Connected Journal Article
In: MJSA Journal, vol. (August), pp. 16-17, 2016.
Abstract | Links | BibTeX | Tags: communication, small business
@article{Hill2016b,
title = {Reach Out and Touch Someone: Tips for Entrepreneurs to Stay Connected},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media903.pdf
https://app.greenrope.com/users/myteam35404/Media892.pdf},
year = {2016},
date = {2016-08-01},
urldate = {2016-08-01},
journal = {MJSA Journal},
volume = {(August)},
pages = {16-17},
abstract = {There's no magic formula for avoiding the isolation and insecurity of entrepreneurship. Here I recommend a few things small business owners can do to make their paths smoother and their views a bit clearer. },
keywords = {communication, small business},
pubstate = {published},
tppubtype = {article}
}