Bibliography

@article{Hill2018bn,

title = {Strategic Budgeting: Transform Your Budget Into An Innovation Engine},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2018.pdf},

year  = {2018},

date = {2018-10-01},

urldate = {2018-10-01},

journal = {MJSA Journal},

volume = {(October)},

pages = {18-19},

abstract = {What if I could show you a method of budgeting that would make your business more forward-looking, more innovative, and more resilient? Here's how.},

keywords = {business strategy, marketing budget},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2012e,

title = {Penny Wise and Pound Foolish: spending marketing dollars wisely},

author = {Hill, Andrea M.},

url = {http://mentorwerx.com/hikashop-menu-for-module-141/product/40-penny-wise-and-pound-foolish-spend-your-marketing-dollars-wisely},

year  = {2012},

date = {2012-01-01},

journal = {MJSA Journal},

number = {May},

pages = {20--21},

abstract = {You have many options for not only spending advertising dollars, but also leveraging the dollars you spend. Here are some smart ways to maximize your advertising budget.},

keywords = {marketing, marketing budget, marketing spend},

pubstate = {published},

tppubtype = {article}

}