Bibliography
2022
(Ed.)
Do You Have a Communications Playbook? You Should Periodical
2022, visited: 12.04.2022.
Abstract | Links | BibTeX | Tags: brand, communications
@periodical{nokey,
title = {Do You Have a Communications Playbook? You Should},
author = {Hill, Andrea M.},
url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/?highlight=andrea%20hill},
year = {2022},
date = {2022-04-12},
urldate = {2022-04-12},
organization = {Instore},
abstract = {IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.},
keywords = {brand, communications},
pubstate = {published},
tppubtype = {periodical}
}
IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.
2020
Hill, Andrea M.
Talk the Talk Online
MJSA 2020, visited: 09.12.2020.
Abstract | Links | BibTeX | Tags: communications
@online{nokey,
title = {Talk the Talk},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/talk-the-talk-2},
year = {2020},
date = {2020-12-09},
urldate = {2020-12-09},
organization = {MJSA},
abstract = {Creating an effective communications system},
keywords = {communications},
pubstate = {published},
tppubtype = {online}
}
Creating an effective communications system
2010
Hill, Andrea M.
Sales Makeover: Communicating benefits, not features Journal Article
In: MJSA Journal, no. September, pp. 18–20, 2010.
Abstract | Links | BibTeX | Tags: benefits, communications, features, sales, selling, selling skills
@article{Hill2010c,
title = {Sales Makeover: Communicating benefits, not features},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/24-sales-makeover-answer-what-s-in-it-for-me-by-selling-benefits},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {September},
pages = {18--20},
abstract = {One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.},
keywords = {benefits, communications, features, sales, selling, selling skills},
pubstate = {published},
tppubtype = {article}
}
One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.
2009
Hill, Andrea M.
The Fear Factor: Managing workplace fear in a recession Journal Article
In: MJSA Journal, no. May, pp. 25–26, 2009.
Abstract | BibTeX | Tags: communications, employee relations
@article{Hill2009h,
title = {The Fear Factor: Managing workplace fear in a recession},
author = {Hill, Andrea M.},
year = {2009},
date = {2009-01-01},
journal = {MJSA Journal},
number = {May},
pages = {25--26},
abstract = {Keeping employee morale high during economic recession is difficult. Openly communicating with employees on a regular basis will reduce fear and its negative effects.},
keywords = {communications, employee relations},
pubstate = {published},
tppubtype = {article}
}
Keeping employee morale high during economic recession is difficult. Openly communicating with employees on a regular basis will reduce fear and its negative effects.