Skip to main content

Bibliography

Show all

2011

Hill, Andrea M.

Success Strategies: Creating brand value Journal Article

In: MJSA Journal, no. April, pp. 18–19, 2011.

Abstract | Links | BibTeX | Tags: brand, brand value, business eco-system

2008

Hill, Andrea M.

The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance Journal Article

In: multichannel merchant, pp. 32–33, 2008.

Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition