Bibliography
2011
Hill, Andrea M.
Success Strategies: Creating brand value Journal Article
In: MJSA Journal, no. April, pp. 18–19, 2011.
Abstract | Links | BibTeX | Tags: brand, brand value, business eco-system
@article{Hill2011h,
title = {Success Strategies: Creating brand value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/25-brand-value-is-business-value},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {April},
pages = {18--19},
abstract = {Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table.},
keywords = {brand, brand value, business eco-system},
pubstate = {published},
tppubtype = {article}
}
Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table.
2008
Hill, Andrea M.
The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance Journal Article
In: multichannel merchant, pp. 32–33, 2008.
Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition
@article{Hill2008a,
title = {The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/72-the-multichannel-trilogy-aligning-value-proposition,-strategy-and-brand-to-improve-marketing-performance},
year = {2008},
date = {2008-08-01},
journal = {multichannel merchant},
pages = {32--33},
abstract = {Integrating the elements of value proposition, strategy and brand provides corporate structure. These three elements must all be clearly defined, and they must be designed in support of one another.},
keywords = {brand, brand value, business proposition, strategic planning, value proposition},
pubstate = {published},
tppubtype = {article}
}
Integrating the elements of value proposition, strategy and brand provides corporate structure. These three elements must all be clearly defined, and they must be designed in support of one another.