Bibliography

@article{Hill2010l,

title = {Against the Grain: Investing in Growth is the Key to Surviving the Recession},

author = {Hill, Andrea M.},

year  = {2010},

date = {2010-11-01},

journal = {MJSA Journal},

pages = {26--27},

address = {Attleboro, MA},

abstract = {The key to surviving a recession is to invest in growth.},

keywords = {compensation, marketing, r{&}d, recession},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2009g,

title = {Choice Words: Sending the right message in the current economy},

author = {Hill, Andrea M.},

year  = {2009},

date = {2009-01-01},

journal = {MJSA Journal},

number = {March},

pages = {30--31},

abstract = {The messages that resonate with consumers during economic highs and lows differ. Learn to take your customers' current state of mind into account when developing business messaging.},

keywords = {marketing, messaging},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2008,

title = {Customer-Centric Communication},

author = {Hill, Andrea M.},

url = {http://mentorwerx.com/index.php/articles-whitepapers/product/65-customer-centric-communication},

year  = {2008},

date = {2008-05-01},

journal = {multichannel merchant},

abstract = {This article reviews the five stages of customer-centric marketing, identifies the questions a business-owner must ask in order to become more customer-centric, and looks at how customer revelance marketing continues to evolve.},

keywords = {customer relevance, customer-centric, marketing, marketing mediums, messaging},

pubstate = {published},

tppubtype = {article}

}