Bibliography
2023
(Ed.)
Fishing for Whales? It Takes a New Method of Clienteling Periodical
2023.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {Fishing for Whales? It Takes a New Method of Clienteling},
author = {Hill, Andrea M.},
url = {https://instoremag.com/fishing-for-whales-it-takes-a-new-method-of-clienteling/},
year = {2023},
date = {2023-01-04},
organization = {Instore},
abstract = {Use Account Based Marketing to stay connected with your best customers.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
2022
(Ed.)
This Is Why a CRM System Should Be Your Top Priority in 2023 Periodical
2022, visited: 17.11.2022.
Abstract | Links | BibTeX | Tags: business strategy, crm
@periodical{nokey,
title = {This Is Why a CRM System Should Be Your Top Priority in 2023},
author = {Hill, Andrea M.},
url = {https://instoremag.com/this-is-why-a-crm-system-should-be-your-top-priority-in-2023/},
year = {2022},
date = {2022-11-17},
urldate = {2022-11-17},
organization = {Instore},
abstract = {The latest tech can make your clients happier and your life easier.},
keywords = {business strategy, crm},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
How the Evolution of Shopping Has Changed the Psychology of It Online
Instore 2022, visited: 12.10.2022.
Abstract | Links | BibTeX | Tags: marketing
@online{nokey,
title = {How the Evolution of Shopping Has Changed the Psychology of It},
author = {Hill, Andrea M.},
url = {https://instoremag.com/how-the-evolution-of-shopping-has-changed-the-psychology-of-it/},
year = {2022},
date = {2022-10-12},
urldate = {2022-10-12},
organization = {Instore},
abstract = {Fixating on specific technologies is missing the point.},
keywords = {marketing},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Here’s Why You Should Use SMS (Text) Marketing This Holiday Season Online
Instore 2022, visited: 11.10.2022.
Abstract | Links | BibTeX | Tags:
@online{nokey,
title = {Here’s Why You Should Use SMS (Text) Marketing This Holiday Season},
author = {Hill, Andrea M.},
url = {https://instoremag.com/heres-why-you-should-use-sms-text-marketing-this-holiday-season/},
year = {2022},
date = {2022-10-11},
urldate = {2022-10-11},
organization = {Instore},
abstract = {The open and response rates are vastly superior to email.},
keywords = {},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Follow These 8 Marketing Tips to Stay Strong During Inflation Periodical
2022, visited: 15.09.2022.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {Follow These 8 Marketing Tips to Stay Strong During Inflation},
author = {Hill, Andrea M. },
url = {https://instoremag.com/follow-these-8-marketing-tips-to-stay-strong-during-inflation/},
year = {2022},
date = {2022-09-15},
urldate = {2022-09-15},
organization = {Instore},
abstract = {From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Disrupting Ourselves Upending everything to get ahead Periodical
2022, visited: 01.09.2022.
Abstract | Links | BibTeX | Tags: business knowledge
@periodical{nokey,
title = {Disrupting Ourselves Upending everything to get ahead},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal-september-issue_2022/page/28-29},
year = {2022},
date = {2022-09-01},
urldate = {2022-09-01},
organization = {Mjsa},
abstract = {Make disruption analysis a critical part of your planning strategy},
keywords = {business knowledge},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
What's your score? Business leader should take a cue from conductors Periodical
2022, visited: 01.08.2022.
Abstract | Links | BibTeX | Tags: business planning, business strategy
@periodical{nokey,
title = {What's your score? Business leader should take a cue from conductors},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_august_2022/page/30-31},
year = {2022},
date = {2022-08-01},
urldate = {2022-08-01},
organization = {MJSA},
abstract = {Business leader should take a cue from conductors},
keywords = {business planning, business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Not Current on Wedding Trends? Here’s Why You Should Be Periodical
2022, visited: 24.07.2022.
Abstract | Links | BibTeX | Tags: marketing, social media
@periodical{nokey_59,
title = {Not Current on Wedding Trends? Here’s Why You Should Be},
author = {Hill, Andrea M.},
url = {https://instoremag.com/not-current-on-wedding-trends-heres-why-you-should-be/?highlight=andrea%20hill},
year = {2022},
date = {2022-07-24},
urldate = {2022-07-24},
organization = {Instore},
abstract = {KEEPING UP WITH wedding trends in the era of TikTok wedding planning could mean the difference between a bride that can’t wait to come back to your store for, well, everything, and a bride who never shows up on your doorstep.},
keywords = {marketing, social media},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Want to Do Better on Instagram? Here’s How Periodical
2022, visited: 11.07.2022.
Abstract | Links | BibTeX | Tags: marketing, social media
@periodical{nokey_60,
title = {Want to Do Better on Instagram? Here’s How},
author = {Hill, Andrea M. },
url = {https://instoremag.com/want-to-do-better-on-instagram-heres-how/?highlight=andrea%20hill},
year = {2022},
date = {2022-07-11},
urldate = {2022-07-11},
organization = {Instore},
abstract = {IT WAS EASY to build massive followings in the early days of Instagram if you had an eye for good graphics and a fun story to tell. But since Facebook’s acquisition of Instagram in 2012, it’s become far more difficult to gain followers, and constantly changing algorithms and platform dynamics make it challenging to stay in front of those followers.},
keywords = {marketing, social media},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Let Question Be Your Co-Pilot Periodical
2022, visited: 01.07.2022.
Abstract | Links | BibTeX | Tags: business knowledge, business strategy
@periodical{nokey,
title = {Let Question Be Your Co-Pilot },
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_july2022_issue/page/28-29},
year = {2022},
date = {2022-07-01},
urldate = {2022-07-01},
organization = {MJSA},
abstract = {Challenge your assumptions when faced with new ideas},
keywords = {business knowledge, business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Here’s How Writing Good Ad Copy Is Kind of Like Dating Periodical
2022, visited: 06.06.2022.
Abstract | Links | BibTeX | Tags: advertising, marketing
@periodical{nokey,
title = {Here’s How Writing Good Ad Copy Is Kind of Like Dating},
author = {Hill, Andrea M.},
url = {https://instoremag.com/heres-how-writing-good-ad-copy-is-kind-of-like-dating/?highlight=andrea%20hill},
year = {2022},
date = {2022-06-06},
urldate = {2022-06-06},
organization = {Instore},
abstract = {NO MATTER HOW YOU feel about writing, every small business owner ends up writing promotional copy. Though we all know the instruction to write about benefits not features, that’s not very helpful when the ad has to be in by 5 p.m. and you’re staring at a blank page. What is helpful is learning the basic framework that professional copywriters know will deliver a powerful message every time.},
keywords = {advertising, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Stacking the deck Periodical
2022, visited: 01.06.2022.
Abstract | Links | BibTeX | Tags: business planning
@periodical{nokey,
title = {Stacking the deck},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_june_2022/page/18-19},
year = {2022},
date = {2022-06-01},
urldate = {2022-06-01},
organization = {MJSA},
abstract = {Use technology to lighten your load
},
keywords = {business planning},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Here’s How Writing Good Ad Copy Is Kind of Like Dating Periodical
2022, visited: 19.05.2022.
Abstract | Links | BibTeX | Tags: communication, marketing
@periodical{nokey,
title = {Here’s How Writing Good Ad Copy Is Kind of Like Dating},
author = {Hill, Andrea M. },
url = {https://instoremag.com/heres-how-writing-good-ad-copy-is-kind-of-like-dating/?highlight=andrea%20hill},
year = {2022},
date = {2022-05-19},
urldate = {2022-05-19},
organization = {Instore},
abstract = {It requires focusing on just one need at a time.},
keywords = {communication, marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Communications Playbook Online
Instore 2022, visited: 17.05.2022.
Abstract | Links | BibTeX | Tags: communication
@online{nokey,
title = {Communications Playbook},
author = {Hill, Andrea M.},
url = {https://lsc-pagepro.mydigitalpublication.com/publication/?m=13436&i=744481&p=96&ver=html5},
year = {2022},
date = {2022-05-17},
urldate = {2022-05-17},
organization = {Instore},
abstract = {A written style guide with examples can ensure consistency in your communications},
keywords = {communication},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Do You Have a Communications Playbook? You Should Periodical
2022, visited: 16.05.2022.
Abstract | Links | BibTeX | Tags: business strategy, communication
@periodical{nokey,
title = {Do You Have a Communications Playbook? You Should},
author = {Hill, Andrea M. },
url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/?highlight=andrea%20hill},
year = {2022},
date = {2022-05-16},
urldate = {2022-05-16},
organization = {Instore},
abstract = {IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.},
keywords = {business strategy, communication},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Make Change Periodical
2022, visited: 01.05.2022.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Make Change},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal-issue-may-2022/page/30-31},
year = {2022},
date = {2022-05-01},
urldate = {2022-05-01},
organization = {MJSA},
abstract = {The need for getting involved},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Do You Have a Communications Playbook? You Should Periodical
2022, visited: 12.04.2022.
Abstract | Links | BibTeX | Tags: brand, communications
@periodical{nokey,
title = {Do You Have a Communications Playbook? You Should},
author = {Hill, Andrea M.},
url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/?highlight=andrea%20hill},
year = {2022},
date = {2022-04-12},
urldate = {2022-04-12},
organization = {Instore},
abstract = {IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.},
keywords = {brand, communications},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging Periodical
2022, visited: 11.04.2022.
Abstract | Links | BibTeX | Tags: brand, marketing
@periodical{nokey,
title = {If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging},
author = {Hill, Andrea M. },
url = {https://instoremag.com/if-your-marketing-seems-scattershot-heres-how-to-streamline-your-messaging/?highlight=andrea%20hill},
year = {2022},
date = {2022-04-11},
urldate = {2022-04-11},
organization = {Instore},
abstract = {You do it by creating a Brand Messaging Guide.},
keywords = {brand, marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
MJSA Expo Buyers & Exhibitors Thrive on Face-to-Face Connections Online
Instore 2022, visited: 08.04.2022.
Abstract | Links | BibTeX | Tags: communication
@online{nokey,
title = {MJSA Expo Buyers & Exhibitors Thrive on Face-to-Face Connections},
author = {Hill, Andrea M.},
url = {https://instoremag.com/mjsa-expo-buyers-exhibitors-thrive-on-face-to-face-connections/?highlight=andrea%20hill},
year = {2022},
date = {2022-04-08},
urldate = {2022-04-08},
organization = {Instore},
abstract = {Ready to buy, attendees “were hungry” to see the latest jewelry-making tools, supplies, and services in person.},
keywords = {communication},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Using Process Management to Ensure Business Success Online
MJSA 2022, visited: 03.04.2022.
Abstract | Links | BibTeX | Tags: business strategy, management
@online{nokey,
title = {Using Process Management to Ensure Business Success},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/using-process-management-to-ensure-business-success},
year = {2022},
date = {2022-04-03},
urldate = {2022-04-03},
organization = {MJSA},
abstract = {Replaceable You Why process management is key to ensuring your business's health},
keywords = {business strategy, management},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Making a Difference Periodical
2022, visited: 01.04.2022.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Making a Difference },
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_april_2022-issue/page/32-33},
year = {2022},
date = {2022-04-01},
urldate = {2022-04-01},
organization = {MJSA},
abstract = {Standards are a business necessity, not an option},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Here’s How to Protect Your Brand from Russian Backlash Online
Instore 2022, visited: 05.03.2022.
Links | BibTeX | Tags: brand, marketing
@online{nokey,
title = {Here’s How to Protect Your Brand from Russian Backlash},
author = {Hill, Andrea M.},
url = {https://instoremag.com/heres-how-to-protect-your-brand-from-russian-backlash/?highlight=andrea%20hill},
year = {2022},
date = {2022-03-05},
urldate = {2022-03-05},
organization = {Instore},
keywords = {brand, marketing},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Why You Should Think of Your Store as a “Retail Canvas” Periodical
2022, visited: 01.03.2022.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Why You Should Think of Your Store as a “Retail Canvas”},
author = {Hill, Andrea M.},
url = {https://instoremag.com/why-you-should-think-of-your-store-as-a-retail-canvas/?highlight=andrea%20hill},
year = {2022},
date = {2022-03-01},
urldate = {2022-03-01},
organization = {Instore},
abstract = {Brick-and-mortar retailers can no longer afford to view their businesses from a merchant perspective only.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Replaceable You Periodical
2022, visited: 01.03.2022.
Abstract | Links | BibTeX | Tags: business strategy, strategy
@periodical{nokey,
title = {Replaceable You},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_march_issue_2022/page/32-33},
year = {2022},
date = {2022-03-01},
urldate = {2022-03-01},
organization = {MJSA},
abstract = {Process management helps ensure long-term success},
keywords = {business strategy, strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
MJSA Expo to Feature Hybrid Educational Program Online
Instore 2022, visited: 08.02.2022.
Abstract | Links | BibTeX | Tags: innovation
@online{nokey,
title = {MJSA Expo to Feature Hybrid Educational Program},
author = {Hill, Andrea M.},
url = {https://instoremag.com/mjsa-expo-to-feature-%ef%bb%bfhybrid-educational-program/?highlight=andrea%20hill},
year = {2022},
date = {2022-02-08},
urldate = {2022-02-08},
organization = {Instore},
abstract = {The event is set for March 20-22.},
keywords = {innovation},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Vision Revision Periodical
2022, visited: 01.02.2022.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Vision Revision},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal-february-2022-issue/page/64-65},
year = {2022},
date = {2022-02-01},
urldate = {2022-02-01},
organization = {MJSA},
abstract = {As a business owner, you need a vison. But it should not be a static vision.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Culture Shock Periodical
2022, visited: 01.01.2022.
Abstract | Links | BibTeX | Tags: business eco-system, business strategy
@periodical{nokey,
title = {Culture Shock},
author = {Hill, Andrea M. },
url = {https://view.publitas.com/mjsa/mjsa-journal_january_2022/page/24-25},
year = {2022},
date = {2022-01-01},
urldate = {2022-01-01},
organization = {MJSA},
abstract = {Develop an intentional culture to avoid business failure},
keywords = {business eco-system, business strategy},
pubstate = {published},
tppubtype = {periodical}
}
2021
(Ed.)
Want to Find Good Employees? Here’s How Periodical
2021, visited: 20.12.2021.
Abstract | Links | BibTeX | Tags: employee quality, employees
@periodical{nokey,
title = {Want to Find Good Employees? Here’s How},
author = {Hill, Andrea M.},
url = {https://instoremag.com/want-to-find-good-employees-heres-how/?highlight=andrea%20hill},
year = {2021},
date = {2021-12-20},
urldate = {2021-12-20},
organization = {Instore},
abstract = {It means marketing for talent the same way you market for customers.},
keywords = {employee quality, employees},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
This Is How To Draw Clients In Through Visual Merchandising Periodical
2021, visited: 14.12.2021.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {This Is How To Draw Clients In Through Visual Merchandising},
author = {Hill, Andrea M.},
url = {https://instoremag.com/this-is-how-to-draw-clients-in-through-visual-merchandising/?highlight=andrea%20hill},
year = {2021},
date = {2021-12-14},
urldate = {2021-12-14},
organization = {Instore},
abstract = {It means a careful approach to displays, lighting, color and more.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Preventing Production Challenges Online
MJSA 2021, visited: 04.11.2021.
Abstract | Links | BibTeX | Tags: production
@online{nokey,
title = {Preventing Production Challenges},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/preventing-production-challenges},
year = {2021},
date = {2021-11-04},
urldate = {2021-11-04},
organization = {MJSA},
abstract = {The Root of the Problem
Keep production running smoothly from the start.},
keywords = {production},
pubstate = {published},
tppubtype = {online}
}
Keep production running smoothly from the start.
Hill, Andrea M.
A Guide to Sales Prospecting in the Digital Age Online
MJSA 2021, visited: 04.11.2021.
Abstract | Links | BibTeX | Tags: marketing, sales
@online{nokey,
title = {A Guide to Sales Prospecting in the Digital Age},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/guide-to-sales-prospecting-in-the-digital-age},
year = {2021},
date = {2021-11-04},
urldate = {2021-11-04},
organization = {MJSA},
abstract = {Stop Waiting for the Phone to Ring Tools and techniques to kick your prospecting game into high gear},
keywords = {marketing, sales},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Achieving Success with Social Commerce Online
MJSA 2021, visited: 15.10.2021.
Abstract | Links | BibTeX | Tags: advertising, marketing, social media
@online{nokey,
title = {Achieving Success with Social Commerce},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/achieving-success-with-social-commerce},
year = {2021},
date = {2021-10-15},
urldate = {2021-10-15},
organization = {MJSA},
abstract = {Another Tool in the Sales Chest How to take advantage of the latest social commerce tools},
keywords = {advertising, marketing, social media},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Imagine That Periodical
2021, visited: 27.09.2021.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Imagine That},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_february-2021_issue-z4rqw__a9vwa/page/24-25},
year = {2021},
date = {2021-09-27},
urldate = {2021-09-27},
organization = {Mjsa Journal},
abstract = {Embrace the four practices of entrepreneurship},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Get Smart Periodical
2021, visited: 02.09.2021.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Get Smart},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_august_2021_issue/page/20-21},
year = {2021},
date = {2021-09-02},
urldate = {2021-09-02},
organization = {MJSA},
abstract = {Business owners need to embrace digital intelligence},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Attitude Adjustment Online
MJSA 2021, visited: 18.08.2021.
Abstract | Links | BibTeX | Tags: business knowledge
@online{nokey,
title = {Attitude Adjustment},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/attitude-adjustment},
year = {2021},
date = {2021-08-18},
urldate = {2021-08-18},
organization = {MJSA},
abstract = {Having the right mindset is critical for surviving times of duress},
keywords = {business knowledge},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
To Be Positive in Your Marketing, Be Optimistic in Real Life Periodical
2021, visited: 04.08.2021.
Abstract | Links | BibTeX | Tags: marketing, marketing budget
@periodical{nokey,
title = {To Be Positive in Your Marketing, Be Optimistic in Real Life},
author = {Hill, Andrea M.},
url = {https://instoremag.com/to-be-positive-in-your-marketing-be-optimistic-in-real-life/?highlight=andrea%20hill},
year = {2021},
date = {2021-08-04},
urldate = {2021-08-04},
organization = {Instore},
abstract = {Here are some tricks for keeping your attitude positive.},
keywords = {marketing, marketing budget},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Change Your Mind Periodical
2021, visited: 02.08.2021.
Abstract | Links | BibTeX | Tags: personal development
@periodical{nokey,
title = {Change Your Mind},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_july-2021/page/24-25},
year = {2021},
date = {2021-08-02},
urldate = {2021-08-02},
organization = {MJSA},
abstract = {An adaptive mindset is key for today's leaders},
keywords = {personal development},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Cut It Loose Periodical
2021, visited: 01.07.2021.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Cut It Loose},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_june-2021-issue/page/26-27},
year = {2021},
date = {2021-07-01},
urldate = {2021-07-01},
organization = {MJSA},
abstract = {Sometimes subtraction is the best thing for your business},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
To Resonate With Buyers Post-Pandemic, Incorporate Optimism Periodical
2021, visited: 16.06.2021.
Abstract | Links | BibTeX | Tags: supply chain management
@periodical{nokey,
title = {To Resonate With Buyers Post-Pandemic, Incorporate Optimism},
author = {Hill, Andrea M.},
url = {https://instoremag.com/to-resonate-with-buyers-post-pandemic-incorporate-optimism/?highlight=andrea%20hill},
year = {2021},
date = {2021-06-16},
urldate = {2021-06-16},
organization = {Instore},
abstract = {Your marketing needs to give out good vibrations right away.},
keywords = {supply chain management},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Here’s How Enhanced Clienteling Can Reinforce the Benefits of Brick-and-Mortar Retail Periodical
2021, visited: 15.06.2021.
Abstract | Links | BibTeX | Tags: crm
@periodical{nokey,
title = {Here’s How Enhanced Clienteling Can Reinforce the Benefits of Brick-and-Mortar Retail},
author = {Hill, Andrea M.},
url = {https://instoremag.com/heres-how-enhanced-clienteling-can-reinforce-the-benefits-of-brick-and-mortar-retail/?highlight=andrea%20hill},
year = {2021},
date = {2021-06-15},
urldate = {2021-06-15},
organization = {Instore},
abstract = {The right CRM platform will grow not just immediate sales, but client loyalty as well.},
keywords = {crm},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Most Small Business Owners Are Missing the Biggest Benefits of the Internet Online
Instore 2021, visited: 04.05.2021.
Abstract | Links | BibTeX | Tags: analyzing, data
@online{nokey,
title = {Most Small Business Owners Are Missing the Biggest Benefits of the Internet},
author = {Hill, Andrea M.},
url = {https://instoremag.com/most-small-business-owners-are-missing-this-biggest-benefits-of-the-internet/?highlight=andrea%20hill},
year = {2021},
date = {2021-05-04},
urldate = {2021-05-04},
organization = {Instore},
abstract = {It’s time to treat your online business as more than just a digital catalog.},
keywords = {analyzing, data},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Play the Same Game Bachelor Thesis
2021.
Abstract | Links | BibTeX | Tags: leadership, management expectations
@bachelorthesis{nokey,
title = {Play the Same Game},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_may-2021/page/22-23},
year = {2021},
date = {2021-05-01},
urldate = {2021-05-01},
organization = {MJSA},
abstract = {A leader’s guide to getting good results},
keywords = {leadership, management expectations},
pubstate = {published},
tppubtype = {bachelorthesis}
}
Hill, Andrea M.
Bias Interruptus: How To Go Beyond Just Talking About Being An Ally Online
Forbes 2021, visited: 18.04.2021.
Abstract | Links | BibTeX | Tags: employee motivation, management
@online{,
title = {Bias Interruptus: How To Go Beyond Just Talking About Being An Ally},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2021/04/18/bias-interruptus-how-to-go-beyond-just-talking-about-being-an-ally/?sh=202189624fed},
year = {2021},
date = {2021-04-18},
urldate = {2021-04-18},
organization = {Forbes},
abstract = {Being an ally at work requires more than good intentions. It requires action.},
keywords = {employee motivation, management},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
See the Forest and the Trees Bachelor Thesis
2021.
Abstract | Links | BibTeX | Tags: business strategy, product development
@bachelorthesis{nokey,
title = {See the Forest and the Trees},
author = {Hill, Andrea M. },
url = {https://view.publitas.com/mjsa/mjsa-journal_april_2021_issue/page/20-21},
year = {2021},
date = {2021-04-01},
urldate = {2021-04-01},
organization = {MJSA},
abstract = {Use simple tools to plan through projects},
keywords = {business strategy, product development},
pubstate = {published},
tppubtype = {bachelorthesis}
}
Hill, Andrea M.
Doing Good Is Good Business Bachelor Thesis
2021.
Abstract | Links | BibTeX | Tags: business strategy
@bachelorthesis{nokey,
title = {Doing Good Is Good Business},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal-march-2021/page/26-27},
year = {2021},
date = {2021-03-01},
urldate = {2021-03-01},
organization = {MJSA},
abstract = {Creating and telling a responsible story},
keywords = {business strategy},
pubstate = {published},
tppubtype = {bachelorthesis}
}
(Ed.)
Follow These 6 Steps To Rekindle Your Marketing Passion Periodical
2021, visited: 15.02.2021.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Follow These 6 Steps To Rekindle Your Marketing Passion},
author = {Hill, Andrea M.},
url = {https://instoremag.com/follow-these-6-steps-to-rekindle-your-marketing-passion/?highlight=andrea%20hill},
year = {2021},
date = {2021-02-15},
urldate = {2021-02-15},
organization = {Instore},
abstract = {If your advertising seems rote, it probably is. Here’s how to fix it.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
When Marketing, Be Clear Who You Want to Reach and What You Want to Sell Periodical
2021, visited: 11.02.2021.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {When Marketing, Be Clear Who You Want to Reach and What You Want to Sell},
author = {Hill, Andrea M.},
url = {https://instoremag.com/when-marketing-be-clear-who-you-want-to-reach-and-what-you-want-to-sell/?highlight=andrea%20hill},
year = {2021},
date = {2021-02-11},
urldate = {2021-02-11},
organization = {Instore},
abstract = {And be wary of pay-per-click campaigns.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
21 ideas for 2021 Periodical
2021, visited: 01.01.2021.
Abstract | Links | BibTeX | Tags: brand, business strategy, market development
@periodical{nokey,
title = {21 ideas for 2021},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_january-2021-issue/page/22-23},
year = {2021},
date = {2021-01-01},
urldate = {2021-01-01},
organization = {MJSA},
abstract = {Tips for starting the new year off right},
keywords = {brand, business strategy, market development},
pubstate = {published},
tppubtype = {periodical}
}
2020
(Ed.)
Want People To Stop Ignoring Your Ads? Be Relevant Periodical
2020, visited: 14.12.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Want People To Stop Ignoring Your Ads? Be Relevant},
author = {Hill, Andrea M.},
url = {https://instoremag.com/want-people-to-stop-ignoring-your-ads-be-relevant/?highlight=andrea%20hill},
year = {2020},
date = {2020-12-14},
urldate = {2020-12-14},
organization = {Instore},
abstract = {The answer is to be more specific in who you are targeting.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Talk the Talk Online
MJSA 2020, visited: 09.12.2020.
Abstract | Links | BibTeX | Tags: communications
@online{nokey,
title = {Talk the Talk},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/talk-the-talk-2},
year = {2020},
date = {2020-12-09},
urldate = {2020-12-09},
organization = {MJSA},
abstract = {Creating an effective communications system},
keywords = {communications},
pubstate = {published},
tppubtype = {online}
}