Most discussions of SEO turn into geek speak. But business owners must understand Search Engine Optimization (SEO). Andrea Hill demystifies SEO. This session will teach business owners where their priorities should be. They will learn why on-page SEO optimization should come before paid traffic. And they will understand how Google’s latest methods affect them. This webinar will give every business owner greater understanding of SEO — whether they are managing a website or just want to better understand what their marketing team is up to.