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@periodical{nokey,

title = {Fishing for Whales? It Takes a New Method of Clienteling},

author = {Hill, Andrea M.},

url = {https://instoremag.com/fishing-for-whales-it-takes-a-new-method-of-clienteling/},

year  = {2023},

date = {2023-01-04},

organization = {Instore},

abstract = {Use Account Based Marketing to stay connected with your best customers.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {This Is Why a CRM System Should Be Your Top Priority in 2023},

author = {Hill, Andrea M.},

url = {https://instoremag.com/this-is-why-a-crm-system-should-be-your-top-priority-in-2023/},

year  = {2022},

date = {2022-11-17},

urldate = {2022-11-17},

organization = {Instore},

abstract = {The latest tech can make your clients happier and your life easier.},

keywords = {business strategy, crm},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Follow These 8 Marketing Tips to Stay Strong During Inflation},

author = {Hill, Andrea M. },

url = {https://instoremag.com/follow-these-8-marketing-tips-to-stay-strong-during-inflation/},

year  = {2022},

date = {2022-09-15},

urldate = {2022-09-15},

organization = {Instore},

abstract = {From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Disrupting Ourselves Upending everything to get ahead},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal-september-issue_2022/page/28-29},

year  = {2022},

date = {2022-09-01},

urldate = {2022-09-01},

organization = {Mjsa},

abstract = {Make disruption analysis a critical part of your planning strategy},

keywords = {business knowledge},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {What's your score? Business leader should take a cue from conductors},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_august_2022/page/30-31},

year  = {2022},

date = {2022-08-01},

urldate = {2022-08-01},

organization = {MJSA},

abstract = {Business leader should take a cue from conductors},

keywords = {business planning, business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey_59,

title = {Not Current on Wedding Trends? Here’s Why You Should Be},

author = {Hill, Andrea M.},

url = {https://instoremag.com/not-current-on-wedding-trends-heres-why-you-should-be/?highlight=andrea%20hill},

year  = {2022},

date = {2022-07-24},

urldate = {2022-07-24},

organization = {Instore},

abstract = {KEEPING UP WITH wedding trends in the era of TikTok wedding planning could mean the difference between a bride that can’t wait to come back to your store for, well, everything, and a bride who never shows up on your doorstep.},

keywords = {marketing, social media},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey_60,

title = {Want to Do Better on Instagram? Here’s How},

author = {Hill, Andrea M. },

url = {https://instoremag.com/want-to-do-better-on-instagram-heres-how/?highlight=andrea%20hill},

year  = {2022},

date = {2022-07-11},

urldate = {2022-07-11},

organization = {Instore},

abstract = {IT WAS EASY to build massive followings in the early days of Instagram if you had an eye for good graphics and a fun story to tell. But since Facebook’s acquisition of Instagram in 2012, it’s become far more difficult to gain followers, and constantly changing algorithms and platform dynamics make it challenging to stay in front of those followers.},

keywords = {marketing, social media},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Let Question Be Your Co-Pilot },

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_july2022_issue/page/28-29},

year  = {2022},

date = {2022-07-01},

urldate = {2022-07-01},

organization = {MJSA},

abstract = {Challenge your assumptions when faced with new ideas},

keywords = {business knowledge, business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Here’s How Writing Good Ad Copy Is Kind of Like Dating},

author = {Hill, Andrea M.},

url = {https://instoremag.com/heres-how-writing-good-ad-copy-is-kind-of-like-dating/?highlight=andrea%20hill},

year  = {2022},

date = {2022-06-06},

urldate = {2022-06-06},

organization = {Instore},

abstract = {NO MATTER HOW YOU feel about writing, every small business owner ends up writing promotional copy. Though we all know the instruction to write about benefits not features, that’s not very helpful when the ad has to be in by 5 p.m. and you’re staring at a blank page. What is helpful is learning the basic framework that professional copywriters know will deliver a powerful message every time.},

keywords = {advertising, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Stacking the deck},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_june_2022/page/18-19},

year  = {2022},

date = {2022-06-01},

urldate = {2022-06-01},

organization = {MJSA},

abstract = {Use technology to lighten your load

},

keywords = {business planning},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Here’s How Writing Good Ad Copy Is Kind of Like Dating},

author = {Hill, Andrea M. },

url = {https://instoremag.com/heres-how-writing-good-ad-copy-is-kind-of-like-dating/?highlight=andrea%20hill},

year  = {2022},

date = {2022-05-19},

urldate = {2022-05-19},

organization = {Instore},

abstract = {It requires focusing on just one need at a time.},

keywords = {communication, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Do You Have a Communications Playbook? You Should},

author = {Hill, Andrea M. },

url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/?highlight=andrea%20hill},

year  = {2022},

date = {2022-05-16},

urldate = {2022-05-16},

organization = {Instore},

abstract = {IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.},

keywords = {business strategy, communication},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Make Change},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal-issue-may-2022/page/30-31},

year  = {2022},

date = {2022-05-01},

urldate = {2022-05-01},

organization = {MJSA},

abstract = {The need for getting involved},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Do You Have a Communications Playbook? You Should},

author = {Hill, Andrea M.},

url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/?highlight=andrea%20hill},

year  = {2022},

date = {2022-04-12},

urldate = {2022-04-12},

organization = {Instore},

abstract = {IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.},

keywords = {brand, communications},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging},

author = {Hill, Andrea M. },

url = {https://instoremag.com/if-your-marketing-seems-scattershot-heres-how-to-streamline-your-messaging/?highlight=andrea%20hill},

year  = {2022},

date = {2022-04-11},

urldate = {2022-04-11},

organization = {Instore},

abstract = {You do it by creating a Brand Messaging Guide.},

keywords = {brand, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Making a Difference },

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_april_2022-issue/page/32-33},

year  = {2022},

date = {2022-04-01},

urldate = {2022-04-01},

organization = {MJSA},

abstract = {Standards are a business necessity, not an option},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Why You Should Think of Your Store as a “Retail Canvas”},

author = {Hill, Andrea M.},

url = {https://instoremag.com/why-you-should-think-of-your-store-as-a-retail-canvas/?highlight=andrea%20hill},

year  = {2022},

date = {2022-03-01},

urldate = {2022-03-01},

organization = {Instore},

abstract = {Brick-and-mortar retailers can no longer afford to view their businesses from a merchant perspective only.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Replaceable You},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_march_issue_2022/page/32-33},

year  = {2022},

date = {2022-03-01},

urldate = {2022-03-01},

organization = {MJSA},

abstract = {Process management helps ensure long-term success},

keywords = {business strategy, strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Vision Revision},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal-february-2022-issue/page/64-65},

year  = {2022},

date = {2022-02-01},

urldate = {2022-02-01},

organization = {MJSA},

abstract = {As a business owner, you need a vison. But it should not be a static vision.},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Culture Shock},

author = {Hill, Andrea M. },

url = {https://view.publitas.com/mjsa/mjsa-journal_january_2022/page/24-25},

year  = {2022},

date = {2022-01-01},

urldate = {2022-01-01},

organization = {MJSA},

abstract = {Develop an intentional culture to avoid business failure},

keywords = {business eco-system, business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Want to Find Good Employees? Here’s How},

author = {Hill, Andrea M.},

url = {https://instoremag.com/want-to-find-good-employees-heres-how/?highlight=andrea%20hill},

year  = {2021},

date = {2021-12-20},

urldate = {2021-12-20},

organization = {Instore},

abstract = {It means marketing for talent the same way you market for customers.},

keywords = {employee quality, employees},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {This Is How To Draw Clients In Through Visual Merchandising},

author = {Hill, Andrea M.},

url = {https://instoremag.com/this-is-how-to-draw-clients-in-through-visual-merchandising/?highlight=andrea%20hill},

year  = {2021},

date = {2021-12-14},

urldate = {2021-12-14},

organization = {Instore},

abstract = {It means a careful approach to displays, lighting, color and more.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Imagine That},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_february-2021_issue-z4rqw__a9vwa/page/24-25},

year  = {2021},

date = {2021-09-27},

urldate = {2021-09-27},

organization = {Mjsa Journal},

abstract = {Embrace the four practices of entrepreneurship},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Get Smart},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_august_2021_issue/page/20-21},

year  = {2021},

date = {2021-09-02},

urldate = {2021-09-02},

organization = {MJSA},

abstract = {Business owners need to embrace digital intelligence},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {To Be Positive in Your Marketing, Be Optimistic in Real Life},

author = {Hill, Andrea M.},

url = {https://instoremag.com/to-be-positive-in-your-marketing-be-optimistic-in-real-life/?highlight=andrea%20hill},

year  = {2021},

date = {2021-08-04},

urldate = {2021-08-04},

organization = {Instore},

abstract = {Here are some tricks for keeping your attitude positive.},

keywords = {marketing, marketing budget},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Change Your Mind},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_july-2021/page/24-25},

year  = {2021},

date = {2021-08-02},

urldate = {2021-08-02},

organization = {MJSA},

abstract = {An adaptive mindset is key for today's leaders},

keywords = {personal development},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Cut It Loose},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_june-2021-issue/page/26-27},

year  = {2021},

date = {2021-07-01},

urldate = {2021-07-01},

organization = {MJSA},

abstract = {Sometimes subtraction is the best thing for your business},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {To Resonate With Buyers Post-Pandemic, Incorporate Optimism},

author = {Hill, Andrea M.},

url = {https://instoremag.com/to-resonate-with-buyers-post-pandemic-incorporate-optimism/?highlight=andrea%20hill},

year  = {2021},

date = {2021-06-16},

urldate = {2021-06-16},

organization = {Instore},

abstract = {Your marketing needs to give out good vibrations right away.},

keywords = {supply chain management},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Here’s How Enhanced Clienteling Can Reinforce the Benefits of Brick-and-Mortar Retail},

author = {Hill, Andrea M.},

url = {https://instoremag.com/heres-how-enhanced-clienteling-can-reinforce-the-benefits-of-brick-and-mortar-retail/?highlight=andrea%20hill},

year  = {2021},

date = {2021-06-15},

urldate = {2021-06-15},

organization = {Instore},

abstract = {The right CRM platform will grow not just immediate sales, but client loyalty as well.},

keywords = {crm},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Follow These 6 Steps To Rekindle Your Marketing Passion},

author = {Hill, Andrea M.},

url = {https://instoremag.com/follow-these-6-steps-to-rekindle-your-marketing-passion/?highlight=andrea%20hill},

year  = {2021},

date = {2021-02-15},

urldate = {2021-02-15},

organization = {Instore},

abstract = {If your advertising seems rote, it probably is. Here’s how to fix it.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {When Marketing, Be Clear Who You Want to Reach and What You Want to Sell},

author = {Hill, Andrea M.},

url = {https://instoremag.com/when-marketing-be-clear-who-you-want-to-reach-and-what-you-want-to-sell/?highlight=andrea%20hill},

year  = {2021},

date = {2021-02-11},

urldate = {2021-02-11},

organization = {Instore},

abstract = {And be wary of pay-per-click campaigns.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {21 ideas for 2021},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_january-2021-issue/page/22-23},

year  = {2021},

date = {2021-01-01},

urldate = {2021-01-01},

organization = {MJSA},

abstract = {Tips for starting the new year off right},

keywords = {brand, business strategy, market development},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Want People To Stop Ignoring Your Ads? Be Relevant},

author = {Hill, Andrea M.},

url = {https://instoremag.com/want-people-to-stop-ignoring-your-ads-be-relevant/?highlight=andrea%20hill},

year  = {2020},

date = {2020-12-14},

urldate = {2020-12-14},

organization = {Instore},

abstract = {The answer is to be more specific in who you are targeting.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}