Bibliography

@online{nokey,

title = {Here’s How Writing Good Ad Copy Is Kind of Like Dating},

author = {Hill, Andrea M. },

url = {https://instoremag.com/heres-how-writing-good-ad-copy-is-kind-of-like-dating/?highlight=andrea%20hill},

year  = {2022},

date = {2022-05-19},

urldate = {2022-05-19},

organization = {Instore},

abstract = {It requires focusing on just one need at a time.},

keywords = {communication, marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Communications Playbook},

author = {Hill, Andrea M.},

url = {https://lsc-pagepro.mydigitalpublication.com/publication/?m=13436&i=744481&p=96&ver=html5},

year  = {2022},

date = {2022-05-17},

urldate = {2022-05-17},

organization = {Instore},

abstract = {A written style guide with examples can ensure consistency in your communications},

keywords = {communication},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Do You Have a Communications Playbook? You Should},

author = {Hill, Andrea M.},

url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/},

year  = {2022},

date = {2022-05-16},

urldate = {2022-05-16},

organization = {Instore},

abstract = {A written style guide with examples can ensure consistency in your communications.},

keywords = {communications},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Do You Have a Communications Playbook? You Should},

author = {Hill, Andrea M.},

url = {https://instoremag.com/do-you-have-a-communications-playbook-you-should/?highlight=andrea%20hill},

year  = {2022},

date = {2022-04-12},

urldate = {2022-04-12},

organization = {Instore},

abstract = {IF YOU DON’T have a communications playbook in place, you should. A communications playbook is an extension of your brand book (you have one of those, right?), and its purpose is to keep your team communicating in the same way while simultaneously becoming more efficient and effective.},

keywords = {brand, communications},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging},

author = {Hill, Andrea M. },

url = {https://instoremag.com/if-your-marketing-seems-scattershot-heres-how-to-streamline-your-messaging/?highlight=andrea%20hill},

year  = {2022},

date = {2022-04-11},

urldate = {2022-04-11},

organization = {Instore},

abstract = {You do it by creating a Brand Messaging Guide.},

keywords = {brand, marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {MJSA Expo Buyers & Exhibitors Thrive on Face-to-Face Connections},

author = {Hill, Andrea M.},

url = {https://instoremag.com/mjsa-expo-buyers-exhibitors-thrive-on-face-to-face-connections/?highlight=andrea%20hill},

year  = {2022},

date = {2022-04-08},

urldate = {2022-04-08},

organization = {Instore},

abstract = {Ready to buy, attendees “were hungry” to see the latest jewelry-making tools, supplies, and services in person.},

keywords = {communication},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Using Process Management to Ensure Business Success},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/using-process-management-to-ensure-business-success},

year  = {2022},

date = {2022-04-03},

urldate = {2022-04-03},

organization = {MJSA},

abstract = {Replaceable You Why process management is key to ensuring your business's health},

keywords = {business strategy, management},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Here’s How to Protect Your Brand from Russian Backlash},

author = {Hill, Andrea M.},

url = {https://instoremag.com/heres-how-to-protect-your-brand-from-russian-backlash/?highlight=andrea%20hill},

year  = {2022},

date = {2022-03-05},

urldate = {2022-03-05},

organization = {Instore},

keywords = {brand, marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Why You Should Think of Your Store as a “Retail Canvas”},

author = {Hill, Andrea M.},

url = {https://instoremag.com/why-you-should-think-of-your-store-as-a-retail-canvas/?highlight=andrea%20hill},

year  = {2022},

date = {2022-03-01},

urldate = {2022-03-01},

organization = {Instore},

abstract = {Brick-and-mortar retailers can no longer afford to view their businesses from a merchant perspective only.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {MJSA Expo to Feature Hybrid Educational Program},

author = {Hill, Andrea M.},

url = {https://instoremag.com/mjsa-expo-to-feature-%ef%bb%bfhybrid-educational-program/?highlight=andrea%20hill},

year  = {2022},

date = {2022-02-08},

urldate = {2022-02-08},

organization = {Instore},

abstract = {The event is set for March 20-22.},

keywords = {innovation},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Want to Find Good Employees? Here’s How},

author = {Hill, Andrea M.},

url = {https://instoremag.com/want-to-find-good-employees-heres-how/?highlight=andrea%20hill},

year  = {2021},

date = {2021-12-20},

urldate = {2021-12-20},

organization = {Instore},

abstract = {It means marketing for talent the same way you market for customers.},

keywords = {employee quality, employees},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {This Is How To Draw Clients In Through Visual Merchandising},

author = {Hill, Andrea M.},

url = {https://instoremag.com/this-is-how-to-draw-clients-in-through-visual-merchandising/?highlight=andrea%20hill},

year  = {2021},

date = {2021-12-14},

urldate = {2021-12-14},

organization = {Instore},

abstract = {It means a careful approach to displays, lighting, color and more.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Preventing Production Challenges},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/preventing-production-challenges},

year  = {2021},

date = {2021-11-04},

urldate = {2021-11-04},

organization = {MJSA},

abstract = {The Root of the Problem

Keep production running smoothly from the start.},

keywords = {production},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {A Guide to Sales Prospecting in the Digital Age},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/guide-to-sales-prospecting-in-the-digital-age},

year  = {2021},

date = {2021-11-04},

urldate = {2021-11-04},

organization = {MJSA},

abstract = {Stop Waiting for the Phone to Ring Tools and techniques to kick your prospecting game into high gear},

keywords = {marketing, sales},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Achieving Success with Social Commerce},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/achieving-success-with-social-commerce},

year  = {2021},

date = {2021-10-15},

urldate = {2021-10-15},

organization = {MJSA},

abstract = {Another Tool in the Sales Chest How to take advantage of the latest social commerce tools},

keywords = {advertising, marketing, social media},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Imagine That},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/imagine-that},

year  = {2021},

date = {2021-09-27},

urldate = {2021-09-27},

organization = {Mjsa Journal},

abstract = {Embrace the four practices of entrepreneurship},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Get Smart},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/get-smart},

year  = {2021},

date = {2021-09-02},

urldate = {2021-09-02},

organization = {MJSA},

abstract = {Business owners need to embrace digital intelligence},

keywords = {business strategy},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Attitude Adjustment},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/attitude-adjustment},

year  = {2021},

date = {2021-08-18},

urldate = {2021-08-18},

organization = {MJSA},

abstract = {Having the right mindset is critical for surviving times of duress},

keywords = {business knowledge},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {To Be Positive in Your Marketing, Be Optimistic in Real Life},

author = {Hill, Andrea M.},

url = {https://instoremag.com/to-be-positive-in-your-marketing-be-optimistic-in-real-life/?highlight=andrea%20hill},

year  = {2021},

date = {2021-08-04},

urldate = {2021-08-04},

organization = {Instore},

abstract = {Here are some tricks for keeping your attitude positive.},

keywords = {marketing, marketing budget},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Change Your Mind},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/change-your-mind},

year  = {2021},

date = {2021-08-02},

urldate = {2021-08-02},

organization = {MJSA},

abstract = {An adaptive mindset is key for today's leaders},

keywords = {personal development},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Cut It Loose},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/cut-it-loose},

year  = {2021},

date = {2021-07-01},

urldate = {2021-07-01},

organization = {MJSA},

abstract = {Sometimes subtraction is the best thing for your business},

keywords = {business strategy},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {To Resonate With Buyers Post-Pandemic, Incorporate Optimism},

author = {Hill, Andrea M.},

url = {https://instoremag.com/to-resonate-with-buyers-post-pandemic-incorporate-optimism/?highlight=andrea%20hill},

year  = {2021},

date = {2021-06-16},

urldate = {2021-06-16},

organization = {Instore},

abstract = {Your marketing needs to give out good vibrations right away.},

keywords = {supply chain management},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Here’s How Enhanced Clienteling Can Reinforce the Benefits of Brick-and-Mortar Retail},

author = {Hill, Andrea M.},

url = {https://instoremag.com/heres-how-enhanced-clienteling-can-reinforce-the-benefits-of-brick-and-mortar-retail/?highlight=andrea%20hill},

year  = {2021},

date = {2021-06-15},

urldate = {2021-06-15},

organization = {Instore},

abstract = {The right CRM platform will grow not just immediate sales, but client loyalty as well.},

keywords = {crm},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Most Small Business Owners Are Missing the Biggest Benefits of the Internet},

author = {Hill, Andrea M.},

url = {https://instoremag.com/most-small-business-owners-are-missing-this-biggest-benefits-of-the-internet/?highlight=andrea%20hill},

year  = {2021},

date = {2021-05-04},

urldate = {2021-05-04},

organization = {Instore},

abstract = {It’s time to treat your online business as more than just a digital catalog.},

keywords = {analyzing, data},

pubstate = {published},

tppubtype = {online}

}

@online{,

title = {Bias Interruptus: How To Go Beyond Just Talking About Being An Ally},

author = {Hill, Andrea M.},

url = {https://www.forbes.com/sites/andreahill/2021/04/18/bias-interruptus-how-to-go-beyond-just-talking-about-being-an-ally/?sh=202189624fed},

year  = {2021},

date = {2021-04-18},

urldate = {2021-04-18},

organization = {Forbes},

abstract = {Being an ally at work requires more than good intentions. It requires action.},

keywords = {employee motivation, management},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Follow These 6 Steps To Rekindle Your Marketing Passion},

author = {Hill, Andrea M.},

url = {https://instoremag.com/follow-these-6-steps-to-rekindle-your-marketing-passion/?highlight=andrea%20hill},

year  = {2021},

date = {2021-02-15},

urldate = {2021-02-15},

organization = {Instore},

abstract = {If your advertising seems rote, it probably is. Here’s how to fix it.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {When Marketing, Be Clear Who You Want to Reach and What You Want to Sell},

author = {Hill, Andrea M.},

url = {https://instoremag.com/when-marketing-be-clear-who-you-want-to-reach-and-what-you-want-to-sell/?highlight=andrea%20hill},

year  = {2021},

date = {2021-02-11},

urldate = {2021-02-11},

organization = {Instore},

abstract = {And be wary of pay-per-click campaigns.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Want People To Stop Ignoring Your Ads? Be Relevant},

author = {Hill, Andrea M.},

url = {https://instoremag.com/want-people-to-stop-ignoring-your-ads-be-relevant/?highlight=andrea%20hill},

year  = {2020},

date = {2020-12-14},

urldate = {2020-12-14},

organization = {Instore},

abstract = {The answer is to be more specific in who you are targeting.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Talk the Talk},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/talk-the-talk-2},

year  = {2020},

date = {2020-12-09},

urldate = {2020-12-09},

organization = {MJSA},

abstract = {Creating an effective communications system},

keywords = {communications},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {When Planning Your Marketing For 2021, Make Tradition And Comfort Priorities},

author = {Hill, Andrea M.},

url = {https://instoremag.com/when-planning-your-marketing-for-2021-make-tradition-and-comfort-priorities/?highlight=andrea%20hill},

year  = {2020},

date = {2020-11-15},

urldate = {2020-11-15},

organization = {Instore},

abstract = {These are the feelings working for consumers in today’s climate.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {How to Keep Website Visitors on Your Site? Exceptional Photography},

author = {Hill, Andrea M.},

url = {https://instoremag.com/how-to-keep-website-visitors-on-your-site-exceptional-photography/?highlight=andrea%20hill},

year  = {2020},

date = {2020-11-04},

urldate = {2020-11-04},

organization = {Instore},

abstract = {It requires more than point-and-shoot with your iPhone.},

keywords = {strategy},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Online Success Depends on Making Your Website Different From Your Competitors’},

author = {Hill, Andrea M.},

url = {https://instoremag.com/online-success-depends-on-making-your-website-different-from-your-competitors/?highlight=andrea%20hill},

year  = {2020},

date = {2020-11-03},

urldate = {2020-11-03},

organization = {Instore},

abstract = {And that means thinking hard about a variety of factors. Here’s what to consider.},

keywords = {business strategy},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Business Strategies March 2020: It’s Not Rocket Science},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/its-not-rocket-science},

year  = {2020},

date = {2020-09-24},

urldate = {2020-09-24},

organization = {MJSA},

abstract = {It’s Not Rocket Science

Changing your approach to the process of discovery},

keywords = {business strategy},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {The Jewelry Supply Chain of Tomorrow},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/the-supply-chain-of-tomorrow},

year  = {2020},

date = {2020-09-23},

urldate = {2020-09-23},

organization = {MJSA},

abstract = {The Supply Chain of Tomorrow 

What’s next for jewelry industry supply chains?},

keywords = {supply chain management},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Business Insights: Stress Management},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/stress-management},

year  = {2020},

date = {2020-09-23},

urldate = {2020-09-23},

organization = {MJSA},

abstract = {Stress Management

Managing your business in times of crisis},

keywords = {communication, leadership},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Reinventing The Engagement Ring Shopping Experience? Now’s The Time},

author = {Hill, Andrea M.},

url = {https://instoremag.com/reinventing-the-engagement-ring-shopping-experience-nows-the-time/?highlight=andrea%20hill},

year  = {2020},

date = {2020-08-20},

urldate = {2020-08-20},

organization = {Instore},

abstract = {It means abandoning old methods that don’t work as well for today’s shopper.},

keywords = {business strategy},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Words Matter},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/words-matter},

year  = {2020},

date = {2020-07-24},

urldate = {2020-07-24},

organization = {MJSA},

abstract = {Understanding the importance of SEO},

keywords = {communication, website},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {The Time is Now},

author = {Hill, Andrea M.},

url = {https://www.mjsa.org/publications/online-library/the-time-is-now},

year  = {2020},

date = {2020-07-16},

urldate = {2020-07-16},

organization = {MJSA},

abstract = {The Time is Now

Don’t wait for the next recession to start preparing for it},

keywords = {management, planning},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Here’s How To Improve Your Organic SEO Results Before Paying A Dime},

author = {Hill, Andrea M.},

url = {https://instoremag.com/heres-how-to-improve-your-organic-seo-results-before-paying-a-dime/?highlight=andrea%20hill},

year  = {2020},

date = {2020-07-13},

urldate = {2020-07-13},

organization = {Instore},

abstract = {And how to make sure you’re not annoying Google (and dropping down the search rankings).},

keywords = {advertising},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Why Video Could Kill the Brick-and-Mortar Star (If You Don’t Use It)},

author = {Hill, Andrea M.},

url = {https://instoremag.com/why-video-could-kill-the-brick-and-mortar-star-if-you-dont-use-it/?highlight=andrea%20hill},

year  = {2020},

date = {2020-06-14},

urldate = {2020-06-14},

organization = {Instore},

abstract = {Connecting with clients in a pandemic environment requires facility with video conferencing.},

keywords = {business strategy},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Now’s The Time To Build The Website You Wish You’d Had},

author = {Hill, Andrea M.},

url = {https://instoremag.com/nows-the-time-to-build-the-website-you-wish-youd-had/?highlight=andrea%20hill},

year  = {2020},

date = {2020-04-19},

urldate = {2020-04-19},

organization = {Instore},

abstract = {Here’s how to put the digital resources in place to rise from the ashes of the pandemic.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {You Really Can Tailor Web Offerings To Each Online Visitor},

author = {Hill, Andrea M.},

url = {https://instoremag.com/you-really-can-tailor-web-offerings-to-each-online-visitor/?highlight=andrea%20hill},

year  = {2020},

date = {2020-04-08},

urldate = {2020-04-08},

organization = {Instore},

abstract = {Consider both what they’re looking for and where they live, says Andrea Hill.},

keywords = {advertising, marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {What To Do Right Now With Your Website, Social Media And Digital Presence},

author = {Hill, Andrea M.},

url = {https://instoremag.com/what-to-do-right-now-with-your-website-social-media-and-digital-presence/?highlight=andrea%20hill},

year  = {2020},

date = {2020-03-16},

urldate = {2020-03-16},

organization = {Instore},

abstract = {Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.},

keywords = {advertising, social media},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Your Website Will Never Be Perfect… So Here’s What You Need to Do},

author = {Hill, Andrea M.},

year  = {2020},

date = {2020-02-17},

urldate = {2020-02-17},

organization = {Instore},

abstract = {Stop reaching for perfection, and go for improvement instead.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {These 3 Jewelry Marketing Approaches Will Draw More Self-Purchasers To Your Store},

author = {Hill, Andrea M.},

url = {https://instoremag.com/these-three-marketing-approaches-will-draw-more-self-purchasers-to-your-store/?highlight=andrea%20hill},

year  = {2020},

date = {2020-01-23},

urldate = {2020-01-23},

organization = {Instore},

abstract = {It begins by focusing your advertising on ideas rather than products.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {Steph Korey, And The Challenge Of Accountable Leadership},

author = {Hill, Andrea M.},

url = {https://www.forbes.com/sites/andreahill/2020/01/13/steph-korey-and-the-challenge-of-accountable-leadership/?sh=7ceae9b91b6b},

year  = {2020},

date = {2020-01-13},

urldate = {2020-01-13},

organization = {Forbes},

abstract = {Jen Rubio (left) and Steph Korey (right), co-founders of Away, at the Milken Institute 2019 Global.},

keywords = {business knowledge},

pubstate = {published},

tppubtype = {online}

}

@online{Hill2020b,

title = {The Time Is Now: Don't Wait For The Next Recession To Start Preparing For It},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/January-2020.pdf},

year  = {2020},

date = {2020-01-01},

urldate = {2020-01-01},

journal = {MJSA Journal},

volume = {(January)},

pages = {22-23},

abstract = {The first part of preparing for the inevitable next recession is baking some recession-proof elements into your business.},

keywords = {business strategy, planning},

pubstate = {published},

tppubtype = {online}

}

@online{nokey,

title = {When Planning Your Marketing for 2020, You Really Need to Consider These Factors},

author = {Hill, Andrea M.},

url = {https://instoremag.com/when-planning-your-marketing-for-2020-you-really-need-to-consider-these-factors/?highlight=andrea%20hill},

year  = {2019},

date = {2019-12-16},

urldate = {2019-12-16},

organization = {Instore},

abstract = {It’s not just about a budget; consider your messaging as well.},

keywords = {marketing},

pubstate = {published},

tppubtype = {online}

}

@online{Hill2019bg,

title = {Baby Steps: Becoming More Responsible, One Step At A Time},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2019.pdf},

year  = {2019},

date = {2019-10-01},

urldate = {2019-10-01},

journal = {MJSA Journal},

volume = {(October)},

pages = {22-23},

abstract = {Let's take a look at the steps you can take to make setting a responsibility goal and then achieving it more manageable. },

keywords = {business strategy, sustainability},

pubstate = {published},

tppubtype = {online}

}