In this session, Andrea provides an engaging, highly-informative overview of what should be in each small business owner's strategic plan, and illustrates how all the elements of a good strategic plan work together to deliver better marketing strategy, sales results, brand story, operational planning, hiring, team-building, supply chains, distribution, and profits.
In this session Andrea Hill will teach you how to quickly qualify and assess potential buyers, enabling you to make the most of your time at the booth. She will also review with you the essentials of preparing before, during, and after the show for effective follow-up.
Andrea Hill zips through a social-media-tip-a-minute. This presentation is constantly updated as social media conventions and opportunities evolve.
In this session you will learn the elements of a store brand and how that brand can be used to promote a perception of value, how to improve your pricing strategy by decoupling cost and price, how embed high perceived value in your custom jewelry sales pitch, and how to use final presentation to ensure the customer walks out fueled on high satisfaction.
In this session you will learn the basics of how to reduce unnecessary movement and increase productivity, how to find shop bottlenecks and what to do when you find them, how to do a quarterly shop audit to identify opportunities for improvement, and how to transform the phrase ‘ continuous improvement’ from a thing people say to a thing people do.