Trade shows are expensive, exhausting, and time-consuming. But they can be worth it, and for business-to-business sales organizations, they remain the single most beneficial source of qualified leads. Yet most companies that exhibit at trade shows leave substantial money on the table, missing out on the true power of trade show participation. For one thing, the vast majority of trade show leads are never followed up on. For another, most sales people do not know how to maximize the value of their time at the booth.
In this session Andrea Hill will teach you how to quickly qualify and assess potential buyers, enabling you to make the most of your time at the booth. She will also review with you the essentials of preparing before, during, and after the show for effective follow-up. Maximize your trade show ROI and turn each trade show into a long-term sales generation machine by gaining the knowledge your organization needs to dramatically improve your tradeshow performance.