What’s in a Small Business Strategy?
Andrea Hill has been implementing, improving, and teaching small business strategy for nearly 30 years. During that time, she has developed a proprietary process for small business strategy implementation that delivers all the benefits of a Fortune 100 strategic approach, but scaled to a small business owner’s budget, time frame, and background. The truth is, most small business owners do not have a good handle on what a sound business strategy includes. In this session, Andrea provides an engaging, highly-informative overview of what should be in each small business owner’s strategic plan, and illustrates how all the elements of a good strategic plan work together to deliver better marketing strategy, sales results, brand story, operational planning, hiring, team-building, supply chains, distribution, and profits.