Bibliography

@article{Hill2019be,

title = {Savvy Shopping: Six Steps To Better Tool Buying},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/May-2019.pdf},

year  = {2019},

date = {2019-05-01},

urldate = {2019-05-01},

journal = {MJSA Journal},

volume = {(May)},

pages = {28-29},

abstract = {Here are some recommendations that can help you manage and improve your own tool inventory, increase your productivity, and ensure you spend your tool budget wisely.},

keywords = {business strategy, tools},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2019bc,

title = {Top Priority: Tips For Selling To Independent Retailers},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2019.pdf},

year  = {2019},

date = {2019-04-01},

urldate = {2019-04-01},

journal = {MJSA Journal},

volume = {(April)},

pages = {22-23},

abstract = {Nothing captures attention like something new and unique.},

keywords = {business strategy, small business},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2019bd,

title = {Playing It Safe: Even Small Businesses Need Cybersecurity},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2019.pdf},

year  = {2019},

date = {2019-03-01},

urldate = {2019-03-01},

journal = {MJSA Journal},

volume = {(March)},

pages = {22-25},

abstract = {As large businesses have stepped up their cyber safeguards, online thieves have discovered that small businesses present a much easier target.},

keywords = {business strategy, small business, technology},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2018bn,

title = {Strategic Budgeting: Transform Your Budget Into An Innovation Engine},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2018.pdf},

year  = {2018},

date = {2018-10-01},

urldate = {2018-10-01},

journal = {MJSA Journal},

volume = {(October)},

pages = {18-19},

abstract = {What if I could show you a method of budgeting that would make your business more forward-looking, more innovative, and more resilient? Here's how.},

keywords = {business strategy, marketing budget},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2018bl,

title = {On The Upgrade: Consider Website Technology Before Web Design},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/August-2018.pdf},

year  = {2018},

date = {2018-08-01},

urldate = {2018-08-01},

journal = {MJSA Journal},

volume = {(August)},

pages = {24-25},

abstract = {To choose the right technology, you must have a clear idea what you want your website to do, and what that website performance will be worth to you.},

keywords = {business strategy, technology, website},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2018bm,

title = {Motivational Marketing: Segment Your Audience For Better Marketing Results},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2018.pdf},

year  = {2018},

date = {2018-07-01},

urldate = {2018-07-01},

journal = {MJSA Journal},

volume = {(July)},

pages = {22-23},

abstract = {By segmenting your customer list, you gain insight into different ways of marketing to them.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2018bk,

title = {Getting Personal: Mastering One-To-One Marketing Online},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/June-2018.pdf},

year  = {2018},

date = {2018-06-01},

urldate = {2018-06-01},

journal = {MJSA Journal},

volume = {(June)},

pages = {24-25},

abstract = {How to master one-to-one marketing in the digital world.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2018bj,

title = {Your Special Sauce: Branding Your Way To Better Margins},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2018.pdf},

year  = {2018},

date = {2018-04-01},

urldate = {2018-04-01},

journal = {MJSA Journal},

volume = {(April)},

pages = {20-21},

abstract = {Start looking for the right customer and you'll find that every price negotiation from that point forward is easier. },

keywords = {brand, business strategy},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2018bg,

title = {Hit The Reset: Realign Your Marketing Strategy With The New Consumer Reality},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2018.pdf},

year  = {2018},

date = {2018-03-01},

urldate = {2018-03-01},

journal = {MJSA Journal},

volume = {(March)},

pages = {26-27},

abstract = {If you have a clear business strategy, you'll realize that you're off track and course-correct.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2018bi,

title = {It's Not About You: Design Websites To Meet Your Customers' Needs},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/February-2018.pdf},

year  = {2018},

date = {2018-02-01},

urldate = {2018-02-01},

journal = {MJSA Journal},

volume = {(February)},

pages = {28-29},

abstract = {Your website may be about you, but it isn't for you.},

keywords = {business strategy, website},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2018bh,

title = {Marketing 101: Defining Your Business's Value Proposition},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/January-2018.pdf},

year  = {2018},

date = {2018-01-01},

urldate = {2018-01-01},

journal = {MJSA Journal},

volume = {(January)},

pages = {20-21},

abstract = {It's time to learn more sophisticated marketing skills.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017bg,

title = {Choose Your Own Adventure: Confront The Unknown To Discover New Customers},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2017.pdf},

year  = {2017},

date = {2017-10-01},

urldate = {2017-10-01},

journal = {MJSA Journal},

volume = {(October)},

pages = {20-21},

abstract = {The one thing we all need to embrace right now is the ability to run forward, grit our teeth if need be, and leap.},

keywords = {business strategy, change},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017bh,

title = {How Does Your Garden Grow?: Digging Around To Find The Root Of A Problem},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2017.pdf},

year  = {2017},

date = {2017-07-01},

urldate = {2017-07-01},

journal = {MJSA Journal},

volume = {(July)},

pages = {26-27},

abstract = {What you have to remember is that gardening starts with the soil. One bad process - often at the very beginning - can cause serious quality problems from that point on.},

keywords = {business strategy, problem solving},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017bf,

title = {Losing Control: Recognize The Differences Between Managing And Micromanaging},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/June-2017.pdf},

year  = {2017},

date = {2017-06-01},

urldate = {2017-06-01},

journal = {MJSA Journal},

volume = {(June)},

pages = {24-25},

abstract = {The urge to micromanage is rarely about knowing more than the people you are managing. It's about the need for control. So how do we tell the difference between managing and micromanaging?},

keywords = {business strategy, managing, micromanagement},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017be,

title = {Map It Out: Diagnosing Business Problems Beyond The Symptoms},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/May-2017.pdf},

year  = {2017},

date = {2017-05-01},

urldate = {2017-05-01},

journal = {MJSA Journal},

volume = {(May)},

pages = {24-25},

abstract = {Discovering problems in your business is like hunting: make sure you do your tracking and identify your target before you shoot.},

keywords = {business strategy, operations},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017bd,

title = {With The Best Intentions: The Importance Of Intentionally Creating A Business Culture},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2017.pdf},

year  = {2017},

date = {2017-04-01},

urldate = {2017-04-01},

journal = {MJSA Journal},

volume = {(April)},

pages = {22-23},

abstract = {There are two kinds of business culture: intentional and unintentional. Let's take a look.},

keywords = {business strategy, management},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017bc,

title = {Filter Down: Beware The Cost Of Inadequate Business Advice},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2017.pdf},

year  = {2017},

date = {2017-03-01},

urldate = {2017-03-01},

journal = {MJSA Journal},

volume = {(March)},

pages = {22-23},

abstract = {You must always remember to take a person's experiences and preconceptions into account when you receive their advice.},

keywords = {business basics, strategy},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017b,

title = {Doctor, Doctor: Strategic Planning Can Keep Your Company Out of the Emergency Room},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media933.pdf},

year  = {2017},

date = {2017-02-01},

urldate = {2017-02-01},

journal = {MJSA Journal},

volume = {(February)},

pages = {26-27},

abstract = {Just as the human body has specific processes that are entirely dependent on one another for health, so too does a business. Here we'll discuss ways to help keep your business vigorous and lively. },

keywords = {business strategy, strategic planning},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017,

title = {Never Too Late to Learn: Making Assumptions Can Cost a Business Dearly},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media890.pdf



https://app.greenrope.com/users/myteam35404/Media909.pdf},

year  = {2017},

date = {2017-01-01},

urldate = {2017-01-01},

journal = {MJSA Journal},

volume = {(January)},

pages = {22-23},

abstract = {Those three words, "I never knew," are at the heart of many mistakes.  They show up in the form of assumptions, and in the failure to ask questions.  Here we'll go over issues that commonly trip up business owners in regards to their websites. },

keywords = {business technology, website},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2017b,

title = {Ware It Well: Online Tools That Can Keep Your Business On Track},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media911.pdf



https://app.greenrope.com/users/myteam35404/Media913.pdf},

year  = {2017},

date = {2017-01-01},

urldate = {2017-01-01},

journal = {MJSA Buyer's Guide },

volume = {2017},

pages = {16-17},

abstract = {A brief overview of a few online tools that can help improve your business in a variety of areas. },

keywords = {business technology, technology, tools},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {Hit the Gym: Getting Your Marketing and Sales Into Shape for the Holiday Season},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media901.pdf



https://app.greenrope.com/users/myteam35404/Media882.pdf},

year  = {2016},

date = {2016-10-01},

urldate = {2016-10-01},

journal = {MJSA Journal},

volume = {(October)},

pages = {18-19},

abstract = {One thing that separates successful entrepreneurs from the rest is the ability to get the sales message across.  Here we will look at a few ways to get your business back in shape. },

keywords = {marketing, sales, sales strategy},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {Sticky Situations: Learning to Identify and Overcome Knowledge Gaps},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media887.pdf



https://app.greenrope.com/users/myteam35404/Media878.pdf},

year  = {2016},

date = {2016-09-01},

urldate = {2016-09-01},

journal = {MJSA Journal},

volume = {(September)},

pages = {16-17},

abstract = {Successful entrepreneurs need to push past their safety nets and fill in the knowledge gaps as they go. Here we will take a look at some signs of missing business knowledge and discuss how to go about filling in the gaps. },

keywords = {business knowledge, small business strategy},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {Reach Out and Touch Someone: Tips for Entrepreneurs to Stay Connected},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media903.pdf



https://app.greenrope.com/users/myteam35404/Media892.pdf},

year  = {2016},

date = {2016-08-01},

urldate = {2016-08-01},

journal = {MJSA Journal},

volume = {(August)},

pages = {16-17},

abstract = {There's no magic formula for avoiding the isolation and insecurity of entrepreneurship.  Here I recommend a few things small business owners can do to make their paths smoother and their views a bit clearer. },

keywords = {communication, small business},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {The Check Is in the Mail: Pay Your Idea Bank Regularly to Keep Your Business Thriving},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media899.pdf



https://app.greenrope.com/users/myteam35404/Media897.pdf},

year  = {2016},

date = {2016-07-01},

urldate = {2016-07-01},

journal = {MJSA Journal},

volume = {(July)},

pages = {16-17},

abstract = {Successful entrepreneurs have lots and lots of ideas that they indulge in, keep track of, and act upon at the right time.  Here we'll look at how those ideas keep your business growing and improving, keep you ahead of your competition, and keep your customers interested and engaged. },

keywords = {business strategy, continuous improvement},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {Psychological Selling: Successful Sales Start With Listening For Your Buyer's Needs},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media894.pdf



https://app.greenrope.com/users/myteam35404/Media908.pdf},

year  = {2016},

date = {2016-06-01},

urldate = {2016-06-01},

journal = {MJSA Journal},

volume = {(June)},

pages = {14-15},

abstract = {Here we'll look at skills you can build to improve your sales ability and confidence. },

keywords = {sales, sales strategy},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016,

title = {Bird's - Eye View: Seeing Your Business From Multiple Perspectives},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media886.pdf



https://app.greenrope.com/users/myteam35404/Media905.pdf},

year  = {2016},

date = {2016-05-01},

urldate = {2016-05-01},

journal = {MJSA Journal},

volume = {(May)},

pages = {18-19},

abstract = {To be a successful entrepreneur, you must become adept at swooping gracefully from one level of business to the next. Here are some ways to help navigate your business from different viewpoints. },

keywords = {business strategy, management},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {Roll Back the Clock: Reallocating Your Time to Improve Efficiency and Productivity},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media877.pdf



https://app.greenrope.com/users/myteam35404/Media889.pdf},

year  = {2016},

date = {2016-04-01},

urldate = {2016-04-01},

journal = {MJSA Journal},

volume = {(April)},

pages = {14-15},

abstract = {Our productive-time allocation isn't always what it should be. Here we'll look at how spending your time more appropriately can give your business a real boost. },

keywords = {management, marketing, productivity},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {The Best Laid Plans: Control What You Can So You Can Handle the Surprises},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media906.pdf



https://app.greenrope.com/users/myteam35404/Media891.pdf},

year  = {2016},

date = {2016-03-01},

urldate = {2016-03-01},

journal = {MJSA Journal},

volume = {(March)},

pages = {20-21},

abstract = {You need a plan because it helps you think through as many details and mitigate as many problems as can be anticipated in advanced.  Here we'll discuss the importance of a good business plan, as well as strategies for developing and implementing one.},

keywords = {business planning, strategic planning},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {EnVision This: Achieving an Exciting, Motivationg Business Starts With a Vision},

author = {Hill, Andrea M.},

url = {http://mardreapress.com/wp-content/uploads/2020/01/Envision-This-Article-MJSA-Journal-Feb-2016-1.pdfhttps://app.greenrope.com/users/myteam35404/Media907.pdf



https://app.greenrope.com/users/myteam35404/Media904.pdf},

year  = {2016},

date = {2016-02-01},

urldate = {2016-02-01},

journal = {MJSA Journal},

volume = {(February)},

pages = {26-27},

abstract = {Your success requires that you continue to fertilize your Vision with new ideas.  Here we'll talk about how to create and maintain a Vision that will motivate and sustain you.},

keywords = {business planning, creativity, goals, small business strategy, success},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2016b,

title = {Into the Cloud: The Sky's the Limit for Business Software},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media884.pdf},

year  = {2016},

date = {2016-01-01},

urldate = {2016-01-01},

journal = {MJSA Buyer's Guide},

volume = {2016},

pages = {14},

abstract = {Here we discuss the benefits of cloud-based software. },

keywords = {software, technology},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2015b,

title = {Me, Myself, and I: the Key to Overcoming Workplace Dysfunction},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media898.pdf



https://app.greenrope.com/users/myteam35404/Media893.pdf},

year  = {2015},

date = {2015-10-01},

urldate = {2015-10-01},

journal = {MJSA Journal},

volume = {(October)},

pages = {16-17},

abstract = {About 90 percent of managing dysfunctional people comes back to managing yourself.  Here we'll discuss three simple tips that will make a dramatic difference in how you react to the difficult people with whom you work.},

keywords = {employee relations, management},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2015b,

title = {Data Mining: Gain Business Insights by Reviewing Your Company's Data},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media895.pdf



https://app.greenrope.com/users/myteam35404/Media885.pdf},

year  = {2015},

date = {2015-09-01},

urldate = {2015-09-01},

journal = {MJSA Journal},

volume = {(September)},

pages = {18-19},

abstract = {Data becomes information when we take the time to review it, look for patterns in it, and mine it for insights. Here we'll give you some tools and ideas to get started in analyzing your business performance and making plans for improvements. },

keywords = {analyzing, data},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2015b,

title = {Go the Limit: Don't Let Setting Low Goals Become a Self-fulfilling Prophecy},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media902.pdf



https://app.greenrope.com/users/myteam35404/Media879.pdf},

year  = {2015},

date = {2015-08-01},

urldate = {2015-08-01},

journal = {MJSA Journal},

volume = {(August)},

pages = {23-25},

abstract = {Setting aggressive goals can push you to find a way to achieve them. },

keywords = {goals, marketing, strategy},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2015b,

title = {Laying Bricks: Preparing for Tomorrow's Consumers, Today},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media881.pdf



https://app.greenrope.com/users/myteam35404/Media896.pdf},

year  = {2015},

date = {2015-07-01},

urldate = {2015-07-01},

journal = {MJSA Journal},

volume = {(July)},

pages = {16-17},

abstract = {If you want to remain relevant and viable for the future, you must lay bricks now.  Here we'll discuss ways to start building an infrastructure for your business that will flex and grow with time. },

keywords = {business technology, innovation, planning},

pubstate = {published},

tppubtype = {article}

}

@article{Hill2015b,

title = {Try, Try Again: Manage Your Emotions to Master New Things},

author = {Hill, Andrea M.},

url = {https://app.greenrope.com/users/myteam35404/Media912.pdf



https://app.greenrope.com/users/myteam35404/Media910.pdf},

year  = {2015},

date = {2015-06-01},

urldate = {2015-06-01},

journal = {MJSA Journal},

volume = {(June)},

pages = {16-17},

abstract = {Don't let fear that you won't be able to master a new skill get in your way on the road to success.   Here we'll discuss the path to helping you manage both your emotions and your expectations, setting you up for more effective learning, and greater success.},

keywords = {learning, strategy},

pubstate = {published},

tppubtype = {article}

}