Bibliography

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2022

(Ed.)

Do You Have a Communications Playbook? You Should Periodical

2022, visited: 12.04.2022.

Abstract | Links | BibTeX | Tags: brand, communications

(Ed.)

If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging Periodical

2022, visited: 11.04.2022.

Abstract | Links | BibTeX | Tags: brand, marketing

Hill, Andrea M.

Here’s How to Protect Your Brand from Russian Backlash Online

Instore 2022, visited: 05.03.2022.

Links | BibTeX | Tags: brand, marketing

2021

(Ed.)

21 ideas for 2021 Periodical

2021, visited: 01.01.2021.

Abstract | Links | BibTeX | Tags: brand, business strategy, market development

2018

Hill, Andrea M.

Your Special Sauce: Branding Your Way To Better Margins Journal Article

In: MJSA Journal, vol. (April), pp. 20-21, 2018.

Abstract | Links | BibTeX | Tags: brand, business strategy

2014

Hill, Andrea M.

Be the Outlier: Strive to differentiate beyond design Journal Article

In: MJSA Journal, no. July, pp. 18–19, 2014.

Abstract | Links | BibTeX | Tags: brand, competitive advantage, differentiation, economic advantage, small business strategy

2011

Hill, Andrea M.

Success Strategies: Creating brand value Journal Article

In: MJSA Journal, no. April, pp. 18–19, 2011.

Abstract | Links | BibTeX | Tags: brand, brand value, business eco-system

2008

Hill, Andrea M.

The Multichannel Trilogy: Aligning value proposition, strategy and brand to improve marketing performance Journal Article

In: multichannel merchant, pp. 32–33, 2008.

Abstract | Links | BibTeX | Tags: brand, brand value, business proposition, strategic planning, value proposition

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