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Let’s Get Real About Social Media Strategy

social media strategies
This presentation will help attendees better understand the true potential of social media, which will help them set better expectations, analyze and prepare budgets, manage staff involved in social media activities, and facilitate better strategies for their business.

Graphic Design for Non-Designers

business design is all around us
In this session, Andrea gives a very engaging overview of what design is, how it works, and why we need it. She then takes those big concepts and applies them directly to different aspects of a business, from the design of interiors to the design of websites.

From Haggling to Happy: How to Stop Custom Jewelry Negotiations and Get Better Margins

Present your brand as a luxury and get better margins
In this session you will learn the elements of a store brand and how that brand can be used to promote a perception of value, how to improve your pricing strategy by decoupling cost and price, how embed high perceived value in your custom jewelry sales pitch, and how to use final presentation to ensure the customer walks out fueled on high satisfaction.