Small business owners often make the mistake of managing all their design for print, websites, etc., without understanding the elements of design and how to apply them in different contexts. Furthermore, they rarely understand how business design influences customer, employee, and vendor perceptions and behaviors. In this session, Andrea gives a very engaging overview of what design is, how it works, and why we need it. She then takes those big concepts and applies them directly to different aspects of a business, from the design of interiors to the design of websites.
This session is intended for all small business owners. Whether you do some of your design yourself or outsource it to professionals, it’s important to understand what design is and how to best apply it for business results.