This presentation takes on the assumed knowledge about social media strategies, and offers a better understanding of the actual role social media can and does play in the sales and marketing cycle. Most small business owners are still waiting for social media to yield big online sales conversions or customer traffic. In fact, social media’s greatest power is as a prospecting engine, helping small business owners find local and long-distance customers who will bring new life and sales dollars to their businesses. Learn the power of social media as a prospecting tool, and how to put the activities and infrastructure in place to harness that power.
This presentation will help attendees better understand the true potential of social media, which will help them set better expectations, analyze and prepare budgets, manage staff involved in social media activities, and facilitate better strategies for their business.