Bibliography
2021
(Ed.)
When Marketing, Be Clear Who You Want to Reach and What You Want to Sell Periodical
2021, visited: 11.02.2021.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {When Marketing, Be Clear Who You Want to Reach and What You Want to Sell},
author = {Hill, Andrea M.},
url = {https://instoremag.com/when-marketing-be-clear-who-you-want-to-reach-and-what-you-want-to-sell/?highlight=andrea%20hill},
year = {2021},
date = {2021-02-11},
urldate = {2021-02-11},
organization = {Instore},
abstract = {And be wary of pay-per-click campaigns.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
21 ideas for 2021 Periodical
2021, visited: 01.01.2021.
Abstract | Links | BibTeX | Tags: brand, business strategy, market development
@periodical{nokey,
title = {21 ideas for 2021},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_january-2021-issue/page/22-23},
year = {2021},
date = {2021-01-01},
urldate = {2021-01-01},
organization = {MJSA},
abstract = {Tips for starting the new year off right},
keywords = {brand, business strategy, market development},
pubstate = {published},
tppubtype = {periodical}
}
2020
(Ed.)
Want People To Stop Ignoring Your Ads? Be Relevant Periodical
2020, visited: 14.12.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Want People To Stop Ignoring Your Ads? Be Relevant},
author = {Hill, Andrea M.},
url = {https://instoremag.com/want-people-to-stop-ignoring-your-ads-be-relevant/?highlight=andrea%20hill},
year = {2020},
date = {2020-12-14},
urldate = {2020-12-14},
organization = {Instore},
abstract = {The answer is to be more specific in who you are targeting.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Talk the Talk Online
MJSA 2020, visited: 09.12.2020.
Abstract | Links | BibTeX | Tags: communications
@online{nokey,
title = {Talk the Talk},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/talk-the-talk-2},
year = {2020},
date = {2020-12-09},
urldate = {2020-12-09},
organization = {MJSA},
abstract = {Creating an effective communications system},
keywords = {communications},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
When Planning Your Marketing For 2021, Make Tradition And Comfort Priorities Periodical
2020, visited: 15.11.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {When Planning Your Marketing For 2021, Make Tradition And Comfort Priorities},
author = {Hill, Andrea M.},
url = {https://instoremag.com/when-planning-your-marketing-for-2021-make-tradition-and-comfort-priorities/?highlight=andrea%20hill},
year = {2020},
date = {2020-11-15},
urldate = {2020-11-15},
organization = {Instore},
abstract = {These are the feelings working for consumers in today’s climate.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
How to Keep Website Visitors on Your Site? Exceptional Photography Periodical
2020, visited: 04.11.2020.
Abstract | Links | BibTeX | Tags: strategy
@periodical{nokey,
title = {How to Keep Website Visitors on Your Site? Exceptional Photography},
author = {Hill, Andrea M.},
url = {https://instoremag.com/how-to-keep-website-visitors-on-your-site-exceptional-photography/?highlight=andrea%20hill},
year = {2020},
date = {2020-11-04},
urldate = {2020-11-04},
organization = {Instore},
abstract = {It requires more than point-and-shoot with your iPhone.},
keywords = {strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Online Success Depends on Making Your Website Different From Your Competitors’ Periodical
2020, visited: 03.11.2020.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Online Success Depends on Making Your Website Different From Your Competitors’},
author = {Hill, Andrea M.},
url = {https://instoremag.com/online-success-depends-on-making-your-website-different-from-your-competitors/?highlight=andrea%20hill},
year = {2020},
date = {2020-11-03},
urldate = {2020-11-03},
organization = {Instore},
abstract = {And that means thinking hard about a variety of factors. Here’s what to consider.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Business Strategies March 2020: It’s Not Rocket Science Online
MJSA 2020, visited: 24.09.2020.
Abstract | Links | BibTeX | Tags: business strategy
@online{nokey,
title = {Business Strategies March 2020: It’s Not Rocket Science},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/its-not-rocket-science},
year = {2020},
date = {2020-09-24},
urldate = {2020-09-24},
organization = {MJSA},
abstract = {It’s Not Rocket Science
Changing your approach to the process of discovery},
keywords = {business strategy},
pubstate = {published},
tppubtype = {online}
}
Changing your approach to the process of discovery
Hill, Andrea M.
The Jewelry Supply Chain of Tomorrow Online
MJSA 2020, visited: 23.09.2020.
Abstract | Links | BibTeX | Tags: supply chain management
@online{nokey,
title = {The Jewelry Supply Chain of Tomorrow},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/the-supply-chain-of-tomorrow},
year = {2020},
date = {2020-09-23},
urldate = {2020-09-23},
organization = {MJSA},
abstract = {The Supply Chain of Tomorrow
What’s next for jewelry industry supply chains?},
keywords = {supply chain management},
pubstate = {published},
tppubtype = {online}
}
What’s next for jewelry industry supply chains?
Hill, Andrea M.
Business Insights: Stress Management Online
MJSA 2020, visited: 23.09.2020.
Abstract | Links | BibTeX | Tags: communication, leadership
@online{nokey,
title = {Business Insights: Stress Management},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/stress-management},
year = {2020},
date = {2020-09-23},
urldate = {2020-09-23},
organization = {MJSA},
abstract = {Stress Management
Managing your business in times of crisis},
keywords = {communication, leadership},
pubstate = {published},
tppubtype = {online}
}
Managing your business in times of crisis
(Ed.)
Reinventing The Engagement Ring Shopping Experience? Now’s The Time Periodical
2020, visited: 20.08.2020.
Abstract | Links | BibTeX | Tags: business strategy
@periodical{nokey,
title = {Reinventing The Engagement Ring Shopping Experience? Now’s The Time},
author = {Hill, Andrea M.},
url = {https://instoremag.com/reinventing-the-engagement-ring-shopping-experience-nows-the-time/?highlight=andrea%20hill},
year = {2020},
date = {2020-08-20},
urldate = {2020-08-20},
organization = {Instore},
abstract = {It means abandoning old methods that don’t work as well for today’s shopper.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Words Matter Periodical
2020, visited: 24.07.2020.
Abstract | Links | BibTeX | Tags: communication, website
@periodical{nokey,
title = {Words Matter},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/february-issue-2020/page/30-31},
year = {2020},
date = {2020-07-24},
urldate = {2020-07-24},
organization = {MJSA},
abstract = {Understanding the importance of SEO},
keywords = {communication, website},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Here’s How To Improve Your Organic SEO Results Before Paying A Dime Online
Instore 2020, visited: 13.07.2020.
Abstract | Links | BibTeX | Tags: advertising
@online{nokey,
title = {Here’s How To Improve Your Organic SEO Results Before Paying A Dime},
author = {Hill, Andrea M.},
url = {https://instoremag.com/heres-how-to-improve-your-organic-seo-results-before-paying-a-dime/?highlight=andrea%20hill},
year = {2020},
date = {2020-07-13},
urldate = {2020-07-13},
organization = {Instore},
abstract = {And how to make sure you’re not annoying Google (and dropping down the search rankings).},
keywords = {advertising},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Why Video Could Kill the Brick-and-Mortar Star (If You Don’t Use It) Online
Instore 2020, visited: 14.06.2020.
Abstract | Links | BibTeX | Tags: business strategy
@online{nokey,
title = {Why Video Could Kill the Brick-and-Mortar Star (If You Don’t Use It)},
author = {Hill, Andrea M.},
url = {https://instoremag.com/why-video-could-kill-the-brick-and-mortar-star-if-you-dont-use-it/?highlight=andrea%20hill},
year = {2020},
date = {2020-06-14},
urldate = {2020-06-14},
organization = {Instore},
abstract = {Connecting with clients in a pandemic environment requires facility with video conferencing.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Now’s The Time To Build The Website You Wish You’d Had Periodical
2020, visited: 19.04.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Now’s The Time To Build The Website You Wish You’d Had},
author = {Hill, Andrea M.},
url = {https://instoremag.com/nows-the-time-to-build-the-website-you-wish-youd-had/?highlight=andrea%20hill},
year = {2020},
date = {2020-04-19},
urldate = {2020-04-19},
organization = {Instore},
abstract = {Here’s how to put the digital resources in place to rise from the ashes of the pandemic.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
You Really Can Tailor Web Offerings To Each Online Visitor Periodical
2020, visited: 08.04.2020.
Abstract | Links | BibTeX | Tags: advertising, marketing
@periodical{nokey,
title = {You Really Can Tailor Web Offerings To Each Online Visitor},
author = {Hill, Andrea M.},
url = {https://instoremag.com/you-really-can-tailor-web-offerings-to-each-online-visitor/?highlight=andrea%20hill},
year = {2020},
date = {2020-04-08},
urldate = {2020-04-08},
organization = {Instore},
abstract = {Consider both what they’re looking for and where they live, says Andrea Hill.},
keywords = {advertising, marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
What To Do Right Now With Your Website, Social Media And Digital Presence Online
Instore 2020, visited: 16.03.2020.
Abstract | Links | BibTeX | Tags: advertising, social media
@online{nokey,
title = {What To Do Right Now With Your Website, Social Media And Digital Presence},
author = {Hill, Andrea M.},
url = {https://instoremag.com/what-to-do-right-now-with-your-website-social-media-and-digital-presence/?highlight=andrea%20hill},
year = {2020},
date = {2020-03-16},
urldate = {2020-03-16},
organization = {Instore},
abstract = {Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.},
keywords = {advertising, social media},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Your Website Will Never Be Perfect… So Here’s What You Need to Do Online
Instore 2020, visited: 17.02.2020.
Abstract | BibTeX | Tags: marketing
@online{nokey,
title = {Your Website Will Never Be Perfect… So Here’s What You Need to Do},
author = {Hill, Andrea M.},
year = {2020},
date = {2020-02-17},
urldate = {2020-02-17},
organization = {Instore},
abstract = {Stop reaching for perfection, and go for improvement instead.},
keywords = {marketing},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
These 3 Jewelry Marketing Approaches Will Draw More Self-Purchasers To Your Store Periodical
2020, visited: 23.01.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {These 3 Jewelry Marketing Approaches Will Draw More Self-Purchasers To Your Store},
author = {Hill, Andrea M.},
url = {https://instoremag.com/these-three-marketing-approaches-will-draw-more-self-purchasers-to-your-store/?highlight=andrea%20hill},
year = {2020},
date = {2020-01-23},
urldate = {2020-01-23},
organization = {Instore},
abstract = {It begins by focusing your advertising on ideas rather than products.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Steph Korey, And The Challenge Of Accountable Leadership Online
Forbes 2020, visited: 13.01.2020.
Abstract | Links | BibTeX | Tags: business knowledge
@online{nokey,
title = {Steph Korey, And The Challenge Of Accountable Leadership},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2020/01/13/steph-korey-and-the-challenge-of-accountable-leadership/?sh=7ceae9b91b6b},
year = {2020},
date = {2020-01-13},
urldate = {2020-01-13},
organization = {Forbes},
abstract = {Jen Rubio (left) and Steph Korey (right), co-founders of Away, at the Milken Institute 2019 Global.},
keywords = {business knowledge},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
The Time Is Now: Don't Wait For The Next Recession To Start Preparing For It Online
MJSA 2020, visited: 01.01.2020.
Abstract | Links | BibTeX | Tags: business strategy, planning
@online{Hill2020b,
title = {The Time Is Now: Don't Wait For The Next Recession To Start Preparing For It},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/January-2020.pdf},
year = {2020},
date = {2020-01-01},
urldate = {2020-01-01},
journal = {MJSA Journal},
volume = {(January)},
pages = {22-23},
organization = {MJSA},
abstract = {The first part of preparing for the inevitable next recession is baking some recession-proof elements into your business.},
keywords = {business strategy, planning},
pubstate = {published},
tppubtype = {online}
}
2019
(Ed.)
When Planning Your Marketing for 2020, You Really Need to Consider These Factors Periodical
2019, visited: 16.12.2019.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {When Planning Your Marketing for 2020, You Really Need to Consider These Factors},
author = {Hill, Andrea M.},
url = {https://instoremag.com/when-planning-your-marketing-for-2020-you-really-need-to-consider-these-factors/?highlight=andrea%20hill},
year = {2019},
date = {2019-12-16},
urldate = {2019-12-16},
organization = {Instore},
abstract = {It’s not just about a budget; consider your messaging as well.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Baby Steps: Becoming More Responsible, One Step At A Time Online
2019, visited: 01.10.2019.
Abstract | Links | BibTeX | Tags: business strategy, sustainability
@online{Hill2019bg,
title = {Baby Steps: Becoming More Responsible, One Step At A Time},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2019.pdf},
year = {2019},
date = {2019-10-01},
urldate = {2019-10-01},
journal = {MJSA Journal},
volume = {(October)},
pages = {22-23},
abstract = {Let's take a look at the steps you can take to make setting a responsibility goal and then achieving it more manageable. },
keywords = {business strategy, sustainability},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
The Struggle Is Real: Ways To Differentiate And Engage Customers Journal Article
In: vol. (September), pp. 20-21, 2019.
Abstract | Links | BibTeX | Tags: business strategy
@article{Hill2019bf,
title = {The Struggle Is Real: Ways To Differentiate And Engage Customers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/September-2019.pdf},
year = {2019},
date = {2019-09-01},
urldate = {2019-09-01},
volume = {(September)},
pages = {20-21},
abstract = {Your story will be able to reach through the oceans of pretty jewelry out there and make a meaningful claim to some consumers' attention.},
keywords = {business strategy},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Bump Up Your Metal Mettle: Tips For Buying Metal Journal Article
In: MJSA Journal, vol. (July), pp. 24-25, 2019.
Abstract | Links | BibTeX | Tags: business strategy
@article{Hill2019bi,
title = {Bump Up Your Metal Mettle: Tips For Buying Metal},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2019.pdf},
year = {2019},
date = {2019-07-01},
urldate = {2019-07-01},
journal = {MJSA Journal},
volume = {(July)},
pages = {24-25},
abstract = {What matters when buying metal?},
keywords = {business strategy},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Seek And Find: Tips For Finding And Reaching Your Core Customers Journal Article
In: MJSA Journal, vol. (June), pp. 16-19, 2019.
Abstract | Links | BibTeX | Tags: business strategy, selling
@article{Hill2019bh,
title = {Seek And Find: Tips For Finding And Reaching Your Core Customers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/June-2019.pdf},
year = {2019},
date = {2019-06-01},
urldate = {2019-06-01},
journal = {MJSA Journal},
volume = {(June)},
pages = {16-19},
abstract = {Find the audience that your products and services resonate with, and then figure out the best path to reach them.},
keywords = {business strategy, selling},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Savvy Shopping: Six Steps To Better Tool Buying Journal Article
In: MJSA Journal, vol. (May), pp. 28-29, 2019.
Abstract | Links | BibTeX | Tags: business strategy, tools
@article{Hill2019be,
title = {Savvy Shopping: Six Steps To Better Tool Buying},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/May-2019.pdf},
year = {2019},
date = {2019-05-01},
urldate = {2019-05-01},
journal = {MJSA Journal},
volume = {(May)},
pages = {28-29},
abstract = {Here are some recommendations that can help you manage and improve your own tool inventory, increase your productivity, and ensure you spend your tool budget wisely.},
keywords = {business strategy, tools},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Moyo Gemstone Collaboration A Model For Responsible Jewelry Initiatives Online
Forbes 2019, visited: 26.04.2019.
Abstract | Links | BibTeX | Tags: Jewelry Manufacturing, sustainability
@online{Hill2019bb,
title = {Moyo Gemstone Collaboration A Model For Responsible Jewelry Initiatives},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2019/04/26/moyo-gemstone-responsible-jewelry-initiative/#646e7a737119},
year = {2019},
date = {2019-04-26},
urldate = {2019-04-26},
organization = {Forbes},
abstract = {Bringing responsible supply chain activism to smaller jewelry companies.},
keywords = {Jewelry Manufacturing, sustainability},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Top Priority: Tips For Selling To Independent Retailers Journal Article
In: MJSA Journal, vol. (April), pp. 22-23, 2019.
Abstract | Links | BibTeX | Tags: business strategy, small business
@article{Hill2019bc,
title = {Top Priority: Tips For Selling To Independent Retailers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2019.pdf},
year = {2019},
date = {2019-04-01},
urldate = {2019-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {22-23},
abstract = {Nothing captures attention like something new and unique.},
keywords = {business strategy, small business},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Playing It Safe: Even Small Businesses Need Cybersecurity Journal Article
In: MJSA Journal, vol. (March), pp. 22-25, 2019.
Abstract | Links | BibTeX | Tags: business strategy, small business, technology
@article{Hill2019bd,
title = {Playing It Safe: Even Small Businesses Need Cybersecurity},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2019.pdf},
year = {2019},
date = {2019-03-01},
urldate = {2019-03-01},
journal = {MJSA Journal},
volume = {(March)},
pages = {22-25},
abstract = {As large businesses have stepped up their cyber safeguards, online thieves have discovered that small businesses present a much easier target.},
keywords = {business strategy, small business, technology},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
How Much Does Foxconn Announcement Really Change Things for Wisconsin? Online
Forbes 2019, visited: 30.01.2019.
Abstract | Links | BibTeX | Tags: Manufacturing
@online{Hill2019b,
title = {How Much Does Foxconn Announcement Really Change Things for Wisconsin?},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2019/01/30/how-much-does-foxconn-announcement-really-change-things-for-wisconsin/#786ed215642d},
year = {2019},
date = {2019-01-30},
urldate = {2019-01-30},
organization = {Forbes},
abstract = {From the beginning, the deal has been controversial.},
keywords = {Manufacturing},
pubstate = {published},
tppubtype = {online}
}
2018
Hill, Andrea M.
The Jewelry Industry Prepares For Supply Chain Trace-Ability Online
Forbes 2018, visited: 07.10.2018.
Abstract | Links | BibTeX | Tags: Jewelry Manufacturing
@online{Hill2018bf,
title = {The Jewelry Industry Prepares For Supply Chain Trace-Ability},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2018/10/07/the-jewelry-industry-prepares-for-supply-chain-trace-ability/#e1cbde75e2e6},
year = {2018},
date = {2018-10-07},
urldate = {2018-10-07},
organization = {Forbes},
abstract = {Blockchain technology is coming to the jewelry industry, and it’s coming fast.},
keywords = {Jewelry Manufacturing},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Strategic Budgeting: Transform Your Budget Into An Innovation Engine Journal Article
In: MJSA Journal, vol. (October), pp. 18-19, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing budget
@article{Hill2018bn,
title = {Strategic Budgeting: Transform Your Budget Into An Innovation Engine},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2018.pdf},
year = {2018},
date = {2018-10-01},
urldate = {2018-10-01},
journal = {MJSA Journal},
volume = {(October)},
pages = {18-19},
abstract = {What if I could show you a method of budgeting that would make your business more forward-looking, more innovative, and more resilient? Here's how.},
keywords = {business strategy, marketing budget},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
What Happens When There's Too Much Jewelry Inventory? Online
Forbes 2018, visited: 31.08.2018.
Abstract | Links | BibTeX | Tags: Jewelry Manufacturing, supply chain management
@online{Hill2018be,
title = {What Happens When There's Too Much Jewelry Inventory?},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2018/08/31/what-happens-when-theres-too-much-jewelry-inventory/#1c1564f34aaa},
year = {2018},
date = {2018-08-31},
urldate = {2018-08-31},
organization = {Forbes},
abstract = {How do we solve the jewelry industry supply chain misalignments?},
keywords = {Jewelry Manufacturing, supply chain management},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
The Challenge of Creating Responsible Jewelry Online
Forbes 2018, visited: 29.08.2018.
Abstract | Links | BibTeX | Tags: Jewelry Manufacturing, sustainability
@online{Hill2018bd,
title = {The Challenge of Creating Responsible Jewelry},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2018/08/29/the-challenge-of-creating-responsible-jewelry/#6d139a62fe62},
year = {2018},
date = {2018-08-29},
urldate = {2018-08-29},
organization = {Forbes},
abstract = {While it’s certainly gratifying to see ethical, responsible jewelry production getting attention, this exposure comes with a cautionary note.},
keywords = {Jewelry Manufacturing, sustainability},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Introducing Young Minds To An Ancient Industry Online
Forbes 2018, visited: 21.08.2018.
Abstract | Links | BibTeX | Tags: Jewelry Manufacturing, training and development
@online{Hill2018bc,
title = {Introducing Young Minds To An Ancient Industry},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2018/08/21/introducing-young-minds-to-an-ancient-industry/#74e9cbec1fa8},
year = {2018},
date = {2018-08-21},
urldate = {2018-08-21},
organization = {Forbes},
abstract = {Where will the next generation of jewelers come from? Jewelry training programs and industry initiatives are the answer.},
keywords = {Jewelry Manufacturing, training and development},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
The Jewelry Industry's Design Dilemma Online
Forbes 2018, visited: 17.08.2018.
Abstract | Links | BibTeX | Tags: crm, Jewelry Manufacturing, marketing, product development
@online{Hill2018bb,
title = {The Jewelry Industry's Design Dilemma},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2018/08/17/the-jewelry-industrys-design-dilemma/#41b1300d65ea},
year = {2018},
date = {2018-08-17},
urldate = {2018-08-17},
organization = {Forbes},
abstract = {Does the jewelry industry have a design problem and what can be done about it?},
keywords = {crm, Jewelry Manufacturing, marketing, product development},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
The Jewelry Industry Grapples With The Real Impact Of Lab-Grown Diamonds Online
Forbes 2018, visited: 13.08.2018.
Abstract | Links | BibTeX | Tags: Jewelry Manufacturing, lab grown diamonds
@online{Hill2018b,
title = {The Jewelry Industry Grapples With The Real Impact Of Lab-Grown Diamonds},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2018/08/13/the-jewelry-industry-grapples-with-the-real-impact-of-lab-grown-diamonds/#207318d530ce},
year = {2018},
date = {2018-08-13},
urldate = {2018-08-13},
organization = {Forbes},
abstract = {Within the jewelry industry, there has been tremendous debate over lab-grown diamonds. Will lab-grown diamonds lower diamond prices overall? And is the jewelry industry prepared to market lab-grown diamonds?
},
keywords = {Jewelry Manufacturing, lab grown diamonds},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
On The Upgrade: Consider Website Technology Before Web Design Journal Article
In: MJSA Journal, vol. (August), pp. 24-25, 2018.
Abstract | Links | BibTeX | Tags: business strategy, technology, website
@article{Hill2018bl,
title = {On The Upgrade: Consider Website Technology Before Web Design},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/August-2018.pdf},
year = {2018},
date = {2018-08-01},
urldate = {2018-08-01},
journal = {MJSA Journal},
volume = {(August)},
pages = {24-25},
abstract = {To choose the right technology, you must have a clear idea what you want your website to do, and what that website performance will be worth to you.},
keywords = {business strategy, technology, website},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Motivational Marketing: Segment Your Audience For Better Marketing Results Journal Article
In: MJSA Journal, vol. (July), pp. 22-23, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bm,
title = {Motivational Marketing: Segment Your Audience For Better Marketing Results},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2018.pdf},
year = {2018},
date = {2018-07-01},
urldate = {2018-07-01},
journal = {MJSA Journal},
volume = {(July)},
pages = {22-23},
abstract = {By segmenting your customer list, you gain insight into different ways of marketing to them.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Getting Personal: Mastering One-To-One Marketing Online Journal Article
In: MJSA Journal, vol. (June), pp. 24-25, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bk,
title = {Getting Personal: Mastering One-To-One Marketing Online},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/June-2018.pdf},
year = {2018},
date = {2018-06-01},
urldate = {2018-06-01},
journal = {MJSA Journal},
volume = {(June)},
pages = {24-25},
abstract = {How to master one-to-one marketing in the digital world.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Your Special Sauce: Branding Your Way To Better Margins Journal Article
In: MJSA Journal, vol. (April), pp. 20-21, 2018.
Abstract | Links | BibTeX | Tags: brand, business strategy
@article{Hill2018bj,
title = {Your Special Sauce: Branding Your Way To Better Margins},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2018.pdf},
year = {2018},
date = {2018-04-01},
urldate = {2018-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {20-21},
abstract = {Start looking for the right customer and you'll find that every price negotiation from that point forward is easier. },
keywords = {brand, business strategy},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Hit The Reset: Realign Your Marketing Strategy With The New Consumer Reality Journal Article
In: MJSA Journal, vol. (March), pp. 26-27, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bg,
title = {Hit The Reset: Realign Your Marketing Strategy With The New Consumer Reality},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2018.pdf},
year = {2018},
date = {2018-03-01},
urldate = {2018-03-01},
journal = {MJSA Journal},
volume = {(March)},
pages = {26-27},
abstract = {If you have a clear business strategy, you'll realize that you're off track and course-correct.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
It's Not About You: Design Websites To Meet Your Customers' Needs Journal Article
In: MJSA Journal, vol. (February), pp. 28-29, 2018.
Abstract | Links | BibTeX | Tags: business strategy, website
@article{Hill2018bi,
title = {It's Not About You: Design Websites To Meet Your Customers' Needs},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/February-2018.pdf},
year = {2018},
date = {2018-02-01},
urldate = {2018-02-01},
journal = {MJSA Journal},
volume = {(February)},
pages = {28-29},
abstract = {Your website may be about you, but it isn't for you.},
keywords = {business strategy, website},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Marketing 101: Defining Your Business's Value Proposition Journal Article
In: MJSA Journal, vol. (January), pp. 20-21, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bh,
title = {Marketing 101: Defining Your Business's Value Proposition},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/January-2018.pdf},
year = {2018},
date = {2018-01-01},
urldate = {2018-01-01},
journal = {MJSA Journal},
volume = {(January)},
pages = {20-21},
abstract = {It's time to learn more sophisticated marketing skills.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
2017
Hill, Andrea M.
Choose Your Own Adventure: Confront The Unknown To Discover New Customers Journal Article
In: MJSA Journal, vol. (October), pp. 20-21, 2017.
Abstract | Links | BibTeX | Tags: business strategy, change
@article{Hill2017bg,
title = {Choose Your Own Adventure: Confront The Unknown To Discover New Customers},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/October-2017.pdf},
year = {2017},
date = {2017-10-01},
urldate = {2017-10-01},
journal = {MJSA Journal},
volume = {(October)},
pages = {20-21},
abstract = {The one thing we all need to embrace right now is the ability to run forward, grit our teeth if need be, and leap.},
keywords = {business strategy, change},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
How Does Your Garden Grow?: Digging Around To Find The Root Of A Problem Journal Article
In: MJSA Journal, vol. (July), pp. 26-27, 2017.
Abstract | Links | BibTeX | Tags: business strategy, problem solving
@article{Hill2017bh,
title = {How Does Your Garden Grow?: Digging Around To Find The Root Of A Problem},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2017.pdf},
year = {2017},
date = {2017-07-01},
urldate = {2017-07-01},
journal = {MJSA Journal},
volume = {(July)},
pages = {26-27},
abstract = {What you have to remember is that gardening starts with the soil. One bad process - often at the very beginning - can cause serious quality problems from that point on.},
keywords = {business strategy, problem solving},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Losing Control: Recognize The Differences Between Managing And Micromanaging Journal Article
In: MJSA Journal, vol. (June), pp. 24-25, 2017.
Abstract | Links | BibTeX | Tags: business strategy, managing, micromanagement
@article{Hill2017bf,
title = {Losing Control: Recognize The Differences Between Managing And Micromanaging},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/June-2017.pdf},
year = {2017},
date = {2017-06-01},
urldate = {2017-06-01},
journal = {MJSA Journal},
volume = {(June)},
pages = {24-25},
abstract = {The urge to micromanage is rarely about knowing more than the people you are managing. It's about the need for control. So how do we tell the difference between managing and micromanaging?},
keywords = {business strategy, managing, micromanagement},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Map It Out: Diagnosing Business Problems Beyond The Symptoms Journal Article
In: MJSA Journal, vol. (May), pp. 24-25, 2017.
Abstract | Links | BibTeX | Tags: business strategy, operations
@article{Hill2017be,
title = {Map It Out: Diagnosing Business Problems Beyond The Symptoms},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/May-2017.pdf},
year = {2017},
date = {2017-05-01},
urldate = {2017-05-01},
journal = {MJSA Journal},
volume = {(May)},
pages = {24-25},
abstract = {Discovering problems in your business is like hunting: make sure you do your tracking and identify your target before you shoot.},
keywords = {business strategy, operations},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
With The Best Intentions: The Importance Of Intentionally Creating A Business Culture Journal Article
In: MJSA Journal, vol. (April), pp. 22-23, 2017.
Abstract | Links | BibTeX | Tags: business strategy, management
@article{Hill2017bd,
title = {With The Best Intentions: The Importance Of Intentionally Creating A Business Culture},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/April-2017.pdf},
year = {2017},
date = {2017-04-01},
urldate = {2017-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {22-23},
abstract = {There are two kinds of business culture: intentional and unintentional. Let's take a look.},
keywords = {business strategy, management},
pubstate = {published},
tppubtype = {article}
}