Bibliography

@periodical{nokey,

title = {If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging},

author = {Hill, Andrea M. },

url = {https://instoremag.com/if-your-marketing-seems-scattershot-heres-how-to-streamline-your-messaging/?highlight=andrea%20hill},

year  = {2022},

date = {2022-04-11},

urldate = {2022-04-11},

organization = {Instore},

abstract = {You do it by creating a Brand Messaging Guide.},

keywords = {brand, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Making a Difference },

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_april_2022-issue/page/32-33},

year  = {2022},

date = {2022-04-01},

urldate = {2022-04-01},

organization = {MJSA},

abstract = {Standards are a business necessity, not an option},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Why You Should Think of Your Store as a “Retail Canvas”},

author = {Hill, Andrea M.},

url = {https://instoremag.com/why-you-should-think-of-your-store-as-a-retail-canvas/?highlight=andrea%20hill},

year  = {2022},

date = {2022-03-01},

urldate = {2022-03-01},

organization = {Instore},

abstract = {Brick-and-mortar retailers can no longer afford to view their businesses from a merchant perspective only.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Replaceable You},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_march_issue_2022/page/32-33},

year  = {2022},

date = {2022-03-01},

urldate = {2022-03-01},

organization = {MJSA},

abstract = {Process management helps ensure long-term success},

keywords = {business strategy, strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Vision Revision},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal-february-2022-issue/page/64-65},

year  = {2022},

date = {2022-02-01},

urldate = {2022-02-01},

organization = {MJSA},

abstract = {As a business owner, you need a vison. But it should not be a static vision.},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Culture Shock},

author = {Hill, Andrea M. },

url = {https://view.publitas.com/mjsa/mjsa-journal_january_2022/page/24-25},

year  = {2022},

date = {2022-01-01},

urldate = {2022-01-01},

organization = {MJSA},

abstract = {Develop an intentional culture to avoid business failure},

keywords = {business eco-system, business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Want to Find Good Employees? Here’s How},

author = {Hill, Andrea M.},

url = {https://instoremag.com/want-to-find-good-employees-heres-how/?highlight=andrea%20hill},

year  = {2021},

date = {2021-12-20},

urldate = {2021-12-20},

organization = {Instore},

abstract = {It means marketing for talent the same way you market for customers.},

keywords = {employee quality, employees},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {This Is How To Draw Clients In Through Visual Merchandising},

author = {Hill, Andrea M.},

url = {https://instoremag.com/this-is-how-to-draw-clients-in-through-visual-merchandising/?highlight=andrea%20hill},

year  = {2021},

date = {2021-12-14},

urldate = {2021-12-14},

organization = {Instore},

abstract = {It means a careful approach to displays, lighting, color and more.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Imagine That},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_february-2021_issue-z4rqw__a9vwa/page/24-25},

year  = {2021},

date = {2021-09-27},

urldate = {2021-09-27},

organization = {Mjsa Journal},

abstract = {Embrace the four practices of entrepreneurship},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Get Smart},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_august_2021_issue/page/20-21},

year  = {2021},

date = {2021-09-02},

urldate = {2021-09-02},

organization = {MJSA},

abstract = {Business owners need to embrace digital intelligence},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {To Be Positive in Your Marketing, Be Optimistic in Real Life},

author = {Hill, Andrea M.},

url = {https://instoremag.com/to-be-positive-in-your-marketing-be-optimistic-in-real-life/?highlight=andrea%20hill},

year  = {2021},

date = {2021-08-04},

urldate = {2021-08-04},

organization = {Instore},

abstract = {Here are some tricks for keeping your attitude positive.},

keywords = {marketing, marketing budget},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Change Your Mind},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_july-2021/page/24-25},

year  = {2021},

date = {2021-08-02},

urldate = {2021-08-02},

organization = {MJSA},

abstract = {An adaptive mindset is key for today's leaders},

keywords = {personal development},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Cut It Loose},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_june-2021-issue/page/26-27},

year  = {2021},

date = {2021-07-01},

urldate = {2021-07-01},

organization = {MJSA},

abstract = {Sometimes subtraction is the best thing for your business},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {To Resonate With Buyers Post-Pandemic, Incorporate Optimism},

author = {Hill, Andrea M.},

url = {https://instoremag.com/to-resonate-with-buyers-post-pandemic-incorporate-optimism/?highlight=andrea%20hill},

year  = {2021},

date = {2021-06-16},

urldate = {2021-06-16},

organization = {Instore},

abstract = {Your marketing needs to give out good vibrations right away.},

keywords = {supply chain management},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Here’s How Enhanced Clienteling Can Reinforce the Benefits of Brick-and-Mortar Retail},

author = {Hill, Andrea M.},

url = {https://instoremag.com/heres-how-enhanced-clienteling-can-reinforce-the-benefits-of-brick-and-mortar-retail/?highlight=andrea%20hill},

year  = {2021},

date = {2021-06-15},

urldate = {2021-06-15},

organization = {Instore},

abstract = {The right CRM platform will grow not just immediate sales, but client loyalty as well.},

keywords = {crm},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Follow These 6 Steps To Rekindle Your Marketing Passion},

author = {Hill, Andrea M.},

url = {https://instoremag.com/follow-these-6-steps-to-rekindle-your-marketing-passion/?highlight=andrea%20hill},

year  = {2021},

date = {2021-02-15},

urldate = {2021-02-15},

organization = {Instore},

abstract = {If your advertising seems rote, it probably is. Here’s how to fix it.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {When Marketing, Be Clear Who You Want to Reach and What You Want to Sell},

author = {Hill, Andrea M.},

url = {https://instoremag.com/when-marketing-be-clear-who-you-want-to-reach-and-what-you-want-to-sell/?highlight=andrea%20hill},

year  = {2021},

date = {2021-02-11},

urldate = {2021-02-11},

organization = {Instore},

abstract = {And be wary of pay-per-click campaigns.},

keywords = {business strategy, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {21 ideas for 2021},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/mjsa-journal_january-2021-issue/page/22-23},

year  = {2021},

date = {2021-01-01},

urldate = {2021-01-01},

organization = {MJSA},

abstract = {Tips for starting the new year off right},

keywords = {brand, business strategy, market development},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Want People To Stop Ignoring Your Ads? Be Relevant},

author = {Hill, Andrea M.},

url = {https://instoremag.com/want-people-to-stop-ignoring-your-ads-be-relevant/?highlight=andrea%20hill},

year  = {2020},

date = {2020-12-14},

urldate = {2020-12-14},

organization = {Instore},

abstract = {The answer is to be more specific in who you are targeting.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {When Planning Your Marketing For 2021, Make Tradition And Comfort Priorities},

author = {Hill, Andrea M.},

url = {https://instoremag.com/when-planning-your-marketing-for-2021-make-tradition-and-comfort-priorities/?highlight=andrea%20hill},

year  = {2020},

date = {2020-11-15},

urldate = {2020-11-15},

organization = {Instore},

abstract = {These are the feelings working for consumers in today’s climate.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {How to Keep Website Visitors on Your Site? Exceptional Photography},

author = {Hill, Andrea M.},

url = {https://instoremag.com/how-to-keep-website-visitors-on-your-site-exceptional-photography/?highlight=andrea%20hill},

year  = {2020},

date = {2020-11-04},

urldate = {2020-11-04},

organization = {Instore},

abstract = {It requires more than point-and-shoot with your iPhone.},

keywords = {strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Online Success Depends on Making Your Website Different From Your Competitors’},

author = {Hill, Andrea M.},

url = {https://instoremag.com/online-success-depends-on-making-your-website-different-from-your-competitors/?highlight=andrea%20hill},

year  = {2020},

date = {2020-11-03},

urldate = {2020-11-03},

organization = {Instore},

abstract = {And that means thinking hard about a variety of factors. Here’s what to consider.},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Reinventing The Engagement Ring Shopping Experience? Now’s The Time},

author = {Hill, Andrea M.},

url = {https://instoremag.com/reinventing-the-engagement-ring-shopping-experience-nows-the-time/?highlight=andrea%20hill},

year  = {2020},

date = {2020-08-20},

urldate = {2020-08-20},

organization = {Instore},

abstract = {It means abandoning old methods that don’t work as well for today’s shopper.},

keywords = {business strategy},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Words Matter},

author = {Hill, Andrea M.},

url = {https://view.publitas.com/mjsa/february-issue-2020/page/30-31},

year  = {2020},

date = {2020-07-24},

urldate = {2020-07-24},

organization = {MJSA},

abstract = {Understanding the importance of SEO},

keywords = {communication, website},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {Now’s The Time To Build The Website You Wish You’d Had},

author = {Hill, Andrea M.},

url = {https://instoremag.com/nows-the-time-to-build-the-website-you-wish-youd-had/?highlight=andrea%20hill},

year  = {2020},

date = {2020-04-19},

urldate = {2020-04-19},

organization = {Instore},

abstract = {Here’s how to put the digital resources in place to rise from the ashes of the pandemic.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {You Really Can Tailor Web Offerings To Each Online Visitor},

author = {Hill, Andrea M.},

url = {https://instoremag.com/you-really-can-tailor-web-offerings-to-each-online-visitor/?highlight=andrea%20hill},

year  = {2020},

date = {2020-04-08},

urldate = {2020-04-08},

organization = {Instore},

abstract = {Consider both what they’re looking for and where they live, says Andrea Hill.},

keywords = {advertising, marketing},

pubstate = {published},

tppubtype = {periodical}

}

@periodical{nokey,

title = {These 3 Jewelry Marketing Approaches Will Draw More Self-Purchasers To Your Store},

author = {Hill, Andrea M.},

url = {https://instoremag.com/these-three-marketing-approaches-will-draw-more-self-purchasers-to-your-store/?highlight=andrea%20hill},

year  = {2020},

date = {2020-01-23},

urldate = {2020-01-23},

organization = {Instore},

abstract = {It begins by focusing your advertising on ideas rather than products.},

keywords = {marketing},

pubstate = {published},

tppubtype = {periodical}

}