Bibliography
2024
(Ed.)
3 Elements You Must Have When Telling Stories in Your Marketing Periodical
2024, visited: 15.02.2024.
Abstract | Links | BibTeX | Tags: marketing, strategy
@periodical{nokey,
title = {3 Elements You Must Have When Telling Stories in Your Marketing},
author = {Andrea Hill},
url = {https://instoremag.com/3-elements-you-must-have-when-telling-stories-in-your-marketing/?},
year = {2024},
date = {2024-02-15},
urldate = {2024-02-15},
organization = {Instore},
abstract = {And if you don’t, you might as well throw your money out the window.},
keywords = {marketing, strategy},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea
3 Elements You Must Have When Telling Stories in Your Marketing Online
Instore 2024, visited: 15.02.2024.
Abstract | Links | BibTeX | Tags: marketing, strategy
@online{nokey,
title = {3 Elements You Must Have When Telling Stories in Your Marketing},
author = {Andrea Hill},
url = {https://instoremag.com/3-elements-you-must-have-when-telling-stories-in-your-marketing/?},
year = {2024},
date = {2024-02-15},
urldate = {2024-02-15},
organization = {Instore},
abstract = {And if you don’t, you might as well throw your money out the window.},
keywords = {marketing, strategy},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M
THE TORTOISE OF MARKETING Online
Instore 2024, visited: 01.02.2024.
Abstract | Links | BibTeX | Tags: marketing, strategy
@online{nokey,
title = {THE TORTOISE OF MARKETING},
author = {Hill, Andrea M},
url = {https://lsc-pagepro.mydigitalpublication.com/publication/?m=13436&i=812700&p=1&ver=html5},
year = {2024},
date = {2024-02-01},
urldate = {2024-02-01},
organization = {Instore},
abstract = {Don’t dis the blog. Content marketing
is still a winner in 2024.},
keywords = {marketing, strategy},
pubstate = {published},
tppubtype = {online}
}
is still a winner in 2024.
2023
Hill, Andrea M
Always-On Marketing Online
Instore 2023, visited: 11.07.2023.
Abstract | Links | BibTeX | Tags: marketing, strategy
@online{nokey,
title = {Always-On Marketing},
author = {Hill, Andrea M },
url = {https://lsc-pagepro.mydigitalpublication.com/publication/?m=13436&i=794494&p=92&pre=1&ver=html5},
year = {2023},
date = {2023-07-11},
urldate = {2023-07-11},
organization = {Instore},
abstract = {How to be the first businness your clients think of when they need jewelry.},
keywords = {marketing, strategy},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M
Here’s How to Be the First Business Your Clients Think Of When They Need Jewelry Online
Instore 2023, visited: 11.07.2023.
Abstract | Links | BibTeX | Tags: marketing, strategy
@online{nokey,
title = {Here’s How to Be the First Business Your Clients Think Of When They Need Jewelry},
author = {Hill, Andrea M},
url = {https://instoremag.com/heres-how-to-be-the-first-business-your-clients-think-of-when-they-need-jewelry/},
year = {2023},
date = {2023-07-11},
urldate = {2023-07-11},
organization = {Instore},
abstract = {Make it happen by utilizing “always-on marketing.},
keywords = {marketing, strategy},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M
Here’s How Automated Marketing Can Help You Close More Sales Online
Instore 2023, visited: 24.05.2023.
Abstract | Links | BibTeX | Tags: crm, marketing, selling
@online{nokey,
title = {Here’s How Automated Marketing Can Help You Close More Sales},
author = {Hill, Andrea M},
url = {https://instoremag.com/heres-how-automated-marketing-can-help-you-close-more-sales/?utm_source=omeda&utm_medium=email&utm_campaign=Newsletter&utm_term=&utm_content=IS+Newsletter_bulletin-subscribers&oly_enc_id=4935J2726801C1I},
year = {2023},
date = {2023-05-24},
urldate = {2023-05-24},
organization = {Instore},
abstract = {Once your CRM system is set up, you can watch prospect interest increase and sales roll in.
},
keywords = {crm, marketing, selling},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Here’s How Automated Marketing Can Help You Close More Sales Periodical
2023, visited: 24.05.2023.
Abstract | Links | BibTeX | Tags: crm, marketing, selling
@periodical{nokey,
title = {Here’s How Automated Marketing Can Help You Close More Sales},
author = {Hill, Andrea M },
url = {https://instoremag.com/heres-how-automated-marketing-can-help-you-close-more-sales/},
year = {2023},
date = {2023-05-24},
urldate = {2023-05-24},
organization = {Instore},
abstract = {Once your CRM system is set up, you can watch prospect interest increase and sales roll in.},
keywords = {crm, marketing, selling},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M
Here’s How to Construct Your Annual Marketing Campaign Plan Bachelor Thesis
2023.
Abstract | Links | BibTeX | Tags: marketing, small business
@bachelorthesis{nokey,
title = {Here’s How to Construct Your Annual Marketing Campaign Plan},
author = {Hill, Andrea M},
url = {https://instoremag.com/heres-how-to-construct-your-annual-marketing-campaign-plan/},
year = {2023},
date = {2023-04-20},
urldate = {2023-04-20},
organization = {Instore},
abstract = {It involves themes, dates, tactics and consistency.},
keywords = {marketing, small business},
pubstate = {published},
tppubtype = {bachelorthesis}
}
Hill, Andrea M
Preventing Frugality from Interfering with Business Growth Online
MJSA 2023, visited: 04.04.2023.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@online{nokey,
title = {Preventing Frugality from Interfering with Business Growth},
author = {Hill, Andrea M},
url = {https://www.mjsa.org/publications/online-library/preventing-frugality-from-interfering-with-business-growth},
year = {2023},
date = {2023-04-04},
urldate = {2023-04-04},
organization = {MJSA},
abstract = {Why being too risk-averse can actively interfere with making good investment decisions},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Here’s How Artificial Intelligence Can Help with Your Marketing Periodical
2023, visited: 24.02.2023.
Abstract | Links | BibTeX | Tags: marketing, technology
@periodical{nokey,
title = {Here’s How Artificial Intelligence Can Help with Your Marketing},
author = {Hill, Andrea M},
url = {https://instoremag.com/heres-how-artificial-intelligence-can-help-with-your-marketing/},
year = {2023},
date = {2023-02-24},
urldate = {2023-02-24},
organization = {Instore},
abstract = {It can’t write in your “voice,” but it can assist with planning.},
keywords = {marketing, technology},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Follow These Steps to Streamline Your Marketing and Achieve Higher Sales Periodical
2023, visited: 31.01.2023.
Abstract | Links | BibTeX | Tags: business metrics, marketing
@periodical{nokey,
title = {Follow These Steps to Streamline Your Marketing and Achieve Higher Sales},
author = {Hill, Andrea M.},
url = {https://instoremag.com/follow-these-steps-to-streamline-your-marketing-and-achieve-higher-sales/},
year = {2023},
date = {2023-01-31},
urldate = {2023-01-31},
organization = {Instore},
abstract = {These seven actions will give you confidence and a detailed plan of action.},
keywords = {business metrics, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Fishing for Whales? It Takes a New Method of Clienteling Periodical
2023.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {Fishing for Whales? It Takes a New Method of Clienteling},
author = {Hill, Andrea M.},
url = {https://instoremag.com/fishing-for-whales-it-takes-a-new-method-of-clienteling/},
year = {2023},
date = {2023-01-04},
organization = {Instore},
abstract = {Use Account Based Marketing to stay connected with your best customers.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
2022
Hill, Andrea M.
How the Evolution of Shopping Has Changed the Psychology of It Online
Instore 2022, visited: 12.10.2022.
Abstract | Links | BibTeX | Tags: marketing
@online{nokey,
title = {How the Evolution of Shopping Has Changed the Psychology of It},
author = {Hill, Andrea M.},
url = {https://instoremag.com/how-the-evolution-of-shopping-has-changed-the-psychology-of-it/},
year = {2022},
date = {2022-10-12},
urldate = {2022-10-12},
organization = {Instore},
abstract = {Fixating on specific technologies is missing the point.},
keywords = {marketing},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Follow These 8 Marketing Tips to Stay Strong During Inflation Periodical
2022, visited: 15.09.2022.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {Follow These 8 Marketing Tips to Stay Strong During Inflation},
author = {Hill, Andrea M. },
url = {https://instoremag.com/follow-these-8-marketing-tips-to-stay-strong-during-inflation/},
year = {2022},
date = {2022-09-15},
urldate = {2022-09-15},
organization = {Instore},
abstract = {From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Not Current on Wedding Trends? Here’s Why You Should Be Periodical
2022, visited: 24.07.2022.
Abstract | Links | BibTeX | Tags: marketing, social media
@periodical{nokey_59,
title = {Not Current on Wedding Trends? Here’s Why You Should Be},
author = {Hill, Andrea M.},
url = {https://instoremag.com/not-current-on-wedding-trends-heres-why-you-should-be/?highlight=andrea%20hill},
year = {2022},
date = {2022-07-24},
urldate = {2022-07-24},
organization = {Instore},
abstract = {KEEPING UP WITH wedding trends in the era of TikTok wedding planning could mean the difference between a bride that can’t wait to come back to your store for, well, everything, and a bride who never shows up on your doorstep.},
keywords = {marketing, social media},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Want to Do Better on Instagram? Here’s How Periodical
2022, visited: 11.07.2022.
Abstract | Links | BibTeX | Tags: marketing, social media
@periodical{nokey_60,
title = {Want to Do Better on Instagram? Here’s How},
author = {Hill, Andrea M. },
url = {https://instoremag.com/want-to-do-better-on-instagram-heres-how/?highlight=andrea%20hill},
year = {2022},
date = {2022-07-11},
urldate = {2022-07-11},
organization = {Instore},
abstract = {IT WAS EASY to build massive followings in the early days of Instagram if you had an eye for good graphics and a fun story to tell. But since Facebook’s acquisition of Instagram in 2012, it’s become far more difficult to gain followers, and constantly changing algorithms and platform dynamics make it challenging to stay in front of those followers.},
keywords = {marketing, social media},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Here’s How Writing Good Ad Copy Is Kind of Like Dating Periodical
2022, visited: 06.06.2022.
Abstract | Links | BibTeX | Tags: advertising, marketing
@periodical{nokey,
title = {Here’s How Writing Good Ad Copy Is Kind of Like Dating},
author = {Hill, Andrea M.},
url = {https://instoremag.com/heres-how-writing-good-ad-copy-is-kind-of-like-dating/?highlight=andrea%20hill},
year = {2022},
date = {2022-06-06},
urldate = {2022-06-06},
organization = {Instore},
abstract = {NO MATTER HOW YOU feel about writing, every small business owner ends up writing promotional copy. Though we all know the instruction to write about benefits not features, that’s not very helpful when the ad has to be in by 5 p.m. and you’re staring at a blank page. What is helpful is learning the basic framework that professional copywriters know will deliver a powerful message every time.},
keywords = {advertising, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Here’s How Writing Good Ad Copy Is Kind of Like Dating Periodical
2022, visited: 19.05.2022.
Abstract | Links | BibTeX | Tags: communication, marketing
@periodical{nokey,
title = {Here’s How Writing Good Ad Copy Is Kind of Like Dating},
author = {Hill, Andrea M. },
url = {https://instoremag.com/heres-how-writing-good-ad-copy-is-kind-of-like-dating/?highlight=andrea%20hill},
year = {2022},
date = {2022-05-19},
urldate = {2022-05-19},
organization = {Instore},
abstract = {It requires focusing on just one need at a time.},
keywords = {communication, marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging Periodical
2022, visited: 11.04.2022.
Abstract | Links | BibTeX | Tags: brand, marketing
@periodical{nokey,
title = {If Your Marketing Seems Scattershot, Here’s How to Streamline Your Messaging},
author = {Hill, Andrea M. },
url = {https://instoremag.com/if-your-marketing-seems-scattershot-heres-how-to-streamline-your-messaging/?highlight=andrea%20hill},
year = {2022},
date = {2022-04-11},
urldate = {2022-04-11},
organization = {Instore},
abstract = {You do it by creating a Brand Messaging Guide.},
keywords = {brand, marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Here’s How to Protect Your Brand from Russian Backlash Online
Instore 2022, visited: 05.03.2022.
Links | BibTeX | Tags: brand, marketing
@online{nokey,
title = {Here’s How to Protect Your Brand from Russian Backlash},
author = {Hill, Andrea M.},
url = {https://instoremag.com/heres-how-to-protect-your-brand-from-russian-backlash/?highlight=andrea%20hill},
year = {2022},
date = {2022-03-05},
urldate = {2022-03-05},
organization = {Instore},
keywords = {brand, marketing},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Why You Should Think of Your Store as a “Retail Canvas” Periodical
2022, visited: 01.03.2022.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Why You Should Think of Your Store as a “Retail Canvas”},
author = {Hill, Andrea M.},
url = {https://instoremag.com/why-you-should-think-of-your-store-as-a-retail-canvas/?highlight=andrea%20hill},
year = {2022},
date = {2022-03-01},
urldate = {2022-03-01},
organization = {Instore},
abstract = {Brick-and-mortar retailers can no longer afford to view their businesses from a merchant perspective only.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
2021
(Ed.)
This Is How To Draw Clients In Through Visual Merchandising Periodical
2021, visited: 14.12.2021.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {This Is How To Draw Clients In Through Visual Merchandising},
author = {Hill, Andrea M.},
url = {https://instoremag.com/this-is-how-to-draw-clients-in-through-visual-merchandising/?highlight=andrea%20hill},
year = {2021},
date = {2021-12-14},
urldate = {2021-12-14},
organization = {Instore},
abstract = {It means a careful approach to displays, lighting, color and more.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
A Guide to Sales Prospecting in the Digital Age Online
MJSA 2021, visited: 04.11.2021.
Abstract | Links | BibTeX | Tags: marketing, sales
@online{nokey,
title = {A Guide to Sales Prospecting in the Digital Age},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/guide-to-sales-prospecting-in-the-digital-age},
year = {2021},
date = {2021-11-04},
urldate = {2021-11-04},
organization = {MJSA},
abstract = {Stop Waiting for the Phone to Ring Tools and techniques to kick your prospecting game into high gear},
keywords = {marketing, sales},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Achieving Success with Social Commerce Online
MJSA 2021, visited: 15.10.2021.
Abstract | Links | BibTeX | Tags: advertising, marketing, social media
@online{nokey,
title = {Achieving Success with Social Commerce},
author = {Hill, Andrea M.},
url = {https://www.mjsa.org/publications/online-library/achieving-success-with-social-commerce},
year = {2021},
date = {2021-10-15},
urldate = {2021-10-15},
organization = {MJSA},
abstract = {Another Tool in the Sales Chest How to take advantage of the latest social commerce tools},
keywords = {advertising, marketing, social media},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
Imagine That Periodical
2021, visited: 27.09.2021.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Imagine That},
author = {Hill, Andrea M.},
url = {https://view.publitas.com/mjsa/mjsa-journal_february-2021_issue-z4rqw__a9vwa/page/24-25},
year = {2021},
date = {2021-09-27},
urldate = {2021-09-27},
organization = {Mjsa Journal},
abstract = {Embrace the four practices of entrepreneurship},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
To Be Positive in Your Marketing, Be Optimistic in Real Life Periodical
2021, visited: 04.08.2021.
Abstract | Links | BibTeX | Tags: marketing, marketing budget
@periodical{nokey,
title = {To Be Positive in Your Marketing, Be Optimistic in Real Life},
author = {Hill, Andrea M.},
url = {https://instoremag.com/to-be-positive-in-your-marketing-be-optimistic-in-real-life/?highlight=andrea%20hill},
year = {2021},
date = {2021-08-04},
urldate = {2021-08-04},
organization = {Instore},
abstract = {Here are some tricks for keeping your attitude positive.},
keywords = {marketing, marketing budget},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Follow These 6 Steps To Rekindle Your Marketing Passion Periodical
2021, visited: 15.02.2021.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Follow These 6 Steps To Rekindle Your Marketing Passion},
author = {Hill, Andrea M.},
url = {https://instoremag.com/follow-these-6-steps-to-rekindle-your-marketing-passion/?highlight=andrea%20hill},
year = {2021},
date = {2021-02-15},
urldate = {2021-02-15},
organization = {Instore},
abstract = {If your advertising seems rote, it probably is. Here’s how to fix it.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
When Marketing, Be Clear Who You Want to Reach and What You Want to Sell Periodical
2021, visited: 11.02.2021.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@periodical{nokey,
title = {When Marketing, Be Clear Who You Want to Reach and What You Want to Sell},
author = {Hill, Andrea M.},
url = {https://instoremag.com/when-marketing-be-clear-who-you-want-to-reach-and-what-you-want-to-sell/?highlight=andrea%20hill},
year = {2021},
date = {2021-02-11},
urldate = {2021-02-11},
organization = {Instore},
abstract = {And be wary of pay-per-click campaigns.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {periodical}
}
2020
(Ed.)
Want People To Stop Ignoring Your Ads? Be Relevant Periodical
2020, visited: 14.12.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Want People To Stop Ignoring Your Ads? Be Relevant},
author = {Hill, Andrea M.},
url = {https://instoremag.com/want-people-to-stop-ignoring-your-ads-be-relevant/?highlight=andrea%20hill},
year = {2020},
date = {2020-12-14},
urldate = {2020-12-14},
organization = {Instore},
abstract = {The answer is to be more specific in who you are targeting.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
When Planning Your Marketing For 2021, Make Tradition And Comfort Priorities Periodical
2020, visited: 15.11.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {When Planning Your Marketing For 2021, Make Tradition And Comfort Priorities},
author = {Hill, Andrea M.},
url = {https://instoremag.com/when-planning-your-marketing-for-2021-make-tradition-and-comfort-priorities/?highlight=andrea%20hill},
year = {2020},
date = {2020-11-15},
urldate = {2020-11-15},
organization = {Instore},
abstract = {These are the feelings working for consumers in today’s climate.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
Now’s The Time To Build The Website You Wish You’d Had Periodical
2020, visited: 19.04.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {Now’s The Time To Build The Website You Wish You’d Had},
author = {Hill, Andrea M.},
url = {https://instoremag.com/nows-the-time-to-build-the-website-you-wish-youd-had/?highlight=andrea%20hill},
year = {2020},
date = {2020-04-19},
urldate = {2020-04-19},
organization = {Instore},
abstract = {Here’s how to put the digital resources in place to rise from the ashes of the pandemic.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
(Ed.)
You Really Can Tailor Web Offerings To Each Online Visitor Periodical
2020, visited: 08.04.2020.
Abstract | Links | BibTeX | Tags: advertising, marketing
@periodical{nokey,
title = {You Really Can Tailor Web Offerings To Each Online Visitor},
author = {Hill, Andrea M.},
url = {https://instoremag.com/you-really-can-tailor-web-offerings-to-each-online-visitor/?highlight=andrea%20hill},
year = {2020},
date = {2020-04-08},
urldate = {2020-04-08},
organization = {Instore},
abstract = {Consider both what they’re looking for and where they live, says Andrea Hill.},
keywords = {advertising, marketing},
pubstate = {published},
tppubtype = {periodical}
}
Hill, Andrea M.
Your Website Will Never Be Perfect… So Here’s What You Need to Do Online
Instore 2020, visited: 17.02.2020.
Abstract | BibTeX | Tags: marketing
@online{nokey,
title = {Your Website Will Never Be Perfect… So Here’s What You Need to Do},
author = {Hill, Andrea M.},
year = {2020},
date = {2020-02-17},
urldate = {2020-02-17},
organization = {Instore},
abstract = {Stop reaching for perfection, and go for improvement instead.},
keywords = {marketing},
pubstate = {published},
tppubtype = {online}
}
(Ed.)
These 3 Jewelry Marketing Approaches Will Draw More Self-Purchasers To Your Store Periodical
2020, visited: 23.01.2020.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {These 3 Jewelry Marketing Approaches Will Draw More Self-Purchasers To Your Store},
author = {Hill, Andrea M.},
url = {https://instoremag.com/these-three-marketing-approaches-will-draw-more-self-purchasers-to-your-store/?highlight=andrea%20hill},
year = {2020},
date = {2020-01-23},
urldate = {2020-01-23},
organization = {Instore},
abstract = {It begins by focusing your advertising on ideas rather than products.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
2019
(Ed.)
When Planning Your Marketing for 2020, You Really Need to Consider These Factors Periodical
2019, visited: 16.12.2019.
Abstract | Links | BibTeX | Tags: marketing
@periodical{nokey,
title = {When Planning Your Marketing for 2020, You Really Need to Consider These Factors},
author = {Hill, Andrea M.},
url = {https://instoremag.com/when-planning-your-marketing-for-2020-you-really-need-to-consider-these-factors/?highlight=andrea%20hill},
year = {2019},
date = {2019-12-16},
urldate = {2019-12-16},
organization = {Instore},
abstract = {It’s not just about a budget; consider your messaging as well.},
keywords = {marketing},
pubstate = {published},
tppubtype = {periodical}
}
2018
Hill, Andrea M.
The Jewelry Industry's Design Dilemma Online
Forbes 2018, visited: 17.08.2018.
Abstract | Links | BibTeX | Tags: crm, Jewelry Manufacturing, marketing, product development
@online{Hill2018bb,
title = {The Jewelry Industry's Design Dilemma},
author = {Hill, Andrea M.},
url = {https://www.forbes.com/sites/andreahill/2018/08/17/the-jewelry-industrys-design-dilemma/#41b1300d65ea},
year = {2018},
date = {2018-08-17},
urldate = {2018-08-17},
organization = {Forbes},
abstract = {Does the jewelry industry have a design problem and what can be done about it?},
keywords = {crm, Jewelry Manufacturing, marketing, product development},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Motivational Marketing: Segment Your Audience For Better Marketing Results Journal Article
In: MJSA Journal, vol. (July), pp. 22-23, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bm,
title = {Motivational Marketing: Segment Your Audience For Better Marketing Results},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/July-2018.pdf},
year = {2018},
date = {2018-07-01},
urldate = {2018-07-01},
journal = {MJSA Journal},
volume = {(July)},
pages = {22-23},
abstract = {By segmenting your customer list, you gain insight into different ways of marketing to them.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Getting Personal: Mastering One-To-One Marketing Online Journal Article
In: MJSA Journal, vol. (June), pp. 24-25, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bk,
title = {Getting Personal: Mastering One-To-One Marketing Online},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/June-2018.pdf},
year = {2018},
date = {2018-06-01},
urldate = {2018-06-01},
journal = {MJSA Journal},
volume = {(June)},
pages = {24-25},
abstract = {How to master one-to-one marketing in the digital world.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Hit The Reset: Realign Your Marketing Strategy With The New Consumer Reality Journal Article
In: MJSA Journal, vol. (March), pp. 26-27, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bg,
title = {Hit The Reset: Realign Your Marketing Strategy With The New Consumer Reality},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/March-2018.pdf},
year = {2018},
date = {2018-03-01},
urldate = {2018-03-01},
journal = {MJSA Journal},
volume = {(March)},
pages = {26-27},
abstract = {If you have a clear business strategy, you'll realize that you're off track and course-correct.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Marketing 101: Defining Your Business's Value Proposition Journal Article
In: MJSA Journal, vol. (January), pp. 20-21, 2018.
Abstract | Links | BibTeX | Tags: business strategy, marketing
@article{Hill2018bh,
title = {Marketing 101: Defining Your Business's Value Proposition},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/January-2018.pdf},
year = {2018},
date = {2018-01-01},
urldate = {2018-01-01},
journal = {MJSA Journal},
volume = {(January)},
pages = {20-21},
abstract = {It's time to learn more sophisticated marketing skills.},
keywords = {business strategy, marketing},
pubstate = {published},
tppubtype = {article}
}
2017
Hill, Andrea M.
To Sale or Not To Sale? The Answer Isn’t That Simple Online
Instore 2017, visited: 18.03.2017.
Links | BibTeX | Tags: marketing
@online{nokey,
title = {To Sale or Not To Sale? The Answer Isn’t That Simple},
author = {Hill, Andrea M.},
url = {https://instoremag.com/to-sale-or-not-to-sale-the-answer-isn-t-that-simple/?highlight=andrea%20hill},
year = {2017},
date = {2017-03-18},
urldate = {2017-03-18},
organization = {Instore},
keywords = {marketing},
pubstate = {published},
tppubtype = {online}
}
2016
Hill, Andrea M.
Hit the Gym: Getting Your Marketing and Sales Into Shape for the Holiday Season Journal Article
In: MJSA Journal, vol. (October), pp. 18-19, 2016.
Abstract | Links | BibTeX | Tags: marketing, sales, sales strategy
@article{Hill2016b,
title = {Hit the Gym: Getting Your Marketing and Sales Into Shape for the Holiday Season},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media901.pdf
https://app.greenrope.com/users/myteam35404/Media882.pdf},
year = {2016},
date = {2016-10-01},
urldate = {2016-10-01},
journal = {MJSA Journal},
volume = {(October)},
pages = {18-19},
abstract = {One thing that separates successful entrepreneurs from the rest is the ability to get the sales message across. Here we will look at a few ways to get your business back in shape. },
keywords = {marketing, sales, sales strategy},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Andrea Hill: Busting the Myths of Sales Made Through Social Media Online
Instore 2016, visited: 22.08.2016.
Links | BibTeX | Tags: marketing, social media
@online{nokey,
title = {Andrea Hill: Busting the Myths of Sales Made Through Social Media},
author = {Hill, Andrea M.},
url = {https://instoremag.com/andrea-hill-busting-myths-of-social-media-sales/?highlight=andrea%20hill},
year = {2016},
date = {2016-08-22},
urldate = {2016-08-22},
organization = {Instore},
keywords = {marketing, social media},
pubstate = {published},
tppubtype = {online}
}
Hill, Andrea M.
Roll Back the Clock: Reallocating Your Time to Improve Efficiency and Productivity Journal Article
In: MJSA Journal, vol. (April), pp. 14-15, 2016.
Abstract | Links | BibTeX | Tags: management, marketing, productivity
@article{Hill2016b,
title = {Roll Back the Clock: Reallocating Your Time to Improve Efficiency and Productivity},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media877.pdf
https://app.greenrope.com/users/myteam35404/Media889.pdf},
year = {2016},
date = {2016-04-01},
urldate = {2016-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {14-15},
abstract = {Our productive-time allocation isn't always what it should be. Here we'll look at how spending your time more appropriately can give your business a real boost. },
keywords = {management, marketing, productivity},
pubstate = {published},
tppubtype = {article}
}
2015
Hill, Andrea M.
Go the Limit: Don't Let Setting Low Goals Become a Self-fulfilling Prophecy Journal Article
In: MJSA Journal, vol. (August), pp. 23-25, 2015.
Abstract | Links | BibTeX | Tags: goals, marketing, strategy
@article{Hill2015b,
title = {Go the Limit: Don't Let Setting Low Goals Become a Self-fulfilling Prophecy},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media902.pdf
https://app.greenrope.com/users/myteam35404/Media879.pdf},
year = {2015},
date = {2015-08-01},
urldate = {2015-08-01},
journal = {MJSA Journal},
volume = {(August)},
pages = {23-25},
abstract = {Setting aggressive goals can push you to find a way to achieve them. },
keywords = {goals, marketing, strategy},
pubstate = {published},
tppubtype = {article}
}
2014
Hill, Andrea M.
What’s Your Merchandise Point of View?: Differentiate Your Brand and Attract More Business Journal Article
In: Retailing Insight Magazine, vol. (August), 2014.
Abstract | Links | BibTeX | Tags: marketing, sales
@article{Hill2014b,
title = { What’s Your Merchandise Point of View?: Differentiate Your Brand and Attract More Business},
author = {Hill, Andrea M.},
url = {https://www.retailinginsight.com/node/76788},
year = {2014},
date = {2014-08-01},
urldate = {2014-08-01},
journal = {Retailing Insight Magazine},
volume = {(August)},
abstract = {Behind every thriving retailer is a clearly defined merchandise point of view. Here we'll discuss how to develop and implement a successful one. },
keywords = {marketing, sales},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Holiday Countdown: Tips to help you stay in control this holiday season Journal Article
In: MJSA Journal, no. October, pp. 18–19, 2014.
Abstract | Links | BibTeX | Tags: controls, marketing, operations, production, sales
@article{Hill2014c,
title = {Holiday Countdown: Tips to help you stay in control this holiday season},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/76-holiday-countdown-tips-to-help-you-stay-in-control-this-holiday-season},
year = {2014},
date = {2014-01-01},
journal = {MJSA Journal},
number = {October},
pages = {18--19},
abstract = {Suggestions to help small business owners stay in control of their business during the busiest weeks of the year.},
keywords = {controls, marketing, operations, production, sales},
pubstate = {published},
tppubtype = {article}
}
2012
Hill, Andrea M.
Super Sellers: Look outside the industry for marketing inspiration Journal Article
In: MJSA Journal, no. June, pp. 18–19, 2012.
Abstract | Links | BibTeX | Tags: market development, marketing, sales, selling
@article{Hill2012,
title = {Super Sellers: Look outside the industry for marketing inspiration},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/88-super-sellers-look-outside-the-industry-for-marketing-inspiration},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {June},
pages = {18--19},
abstract = {Cultivating niche markets, telling stories, and personalization are all important trends in sales to consumers. Are you tapping into these trends to improve your business?},
keywords = {market development, marketing, sales, selling},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Penny Wise and Pound Foolish: spending marketing dollars wisely Journal Article
In: MJSA Journal, no. May, pp. 20–21, 2012.
Abstract | Links | BibTeX | Tags: marketing, marketing budget, marketing spend
@article{Hill2012e,
title = {Penny Wise and Pound Foolish: spending marketing dollars wisely},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/hikashop-menu-for-module-141/product/40-penny-wise-and-pound-foolish-spend-your-marketing-dollars-wisely},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {May},
pages = {20--21},
abstract = {You have many options for not only spending advertising dollars, but also leveraging the dollars you spend. Here are some smart ways to maximize your advertising budget.},
keywords = {marketing, marketing budget, marketing spend},
pubstate = {published},
tppubtype = {article}
}
Hill, Andrea M.
Social Media: Wasting time, or time to commit? Journal Article
In: MJSA Journal, no. September, pp. 20–21, 2012.
Abstract | Links | BibTeX | Tags: marketing, social media
@article{Hill2012h,
title = {Social Media: Wasting time, or time to commit?},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/42-social-media-wasting-time-or-time-to-commit},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {September},
pages = {20--21},
abstract = {Many of you have already incorporated social media into your business marketing in some fashion, but most are still wondering what benefits it provides, what the true costs are, and how to measure the results. This little primer will help you frame the issue for further consideration.},
keywords = {marketing, social media},
pubstate = {published},
tppubtype = {article}
}