Bibliography
2016
Hill, Andrea M.
Roll Back the Clock: Reallocating Your Time to Improve Efficiency and Productivity Journal Article
In: MJSA Journal, vol. (April), pp. 14-15, 2016.
Abstract | Links | BibTeX | Tags: management, marketing, productivity
@article{Hill2016b,
title = {Roll Back the Clock: Reallocating Your Time to Improve Efficiency and Productivity},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media877.pdf
https://app.greenrope.com/users/myteam35404/Media889.pdf},
year = {2016},
date = {2016-04-01},
urldate = {2016-04-01},
journal = {MJSA Journal},
volume = {(April)},
pages = {14-15},
abstract = {Our productive-time allocation isn't always what it should be. Here we'll look at how spending your time more appropriately can give your business a real boost. },
keywords = {management, marketing, productivity},
pubstate = {published},
tppubtype = {article}
}
Our productive-time allocation isn't always what it should be. Here we'll look at how spending your time more appropriately can give your business a real boost.
Hill, Andrea M.
The Best Laid Plans: Control What You Can So You Can Handle the Surprises Journal Article
In: MJSA Journal, vol. (March), pp. 20-21, 2016.
Abstract | Links | BibTeX | Tags: business planning, strategic planning
@article{Hill2016b,
title = {The Best Laid Plans: Control What You Can So You Can Handle the Surprises},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media906.pdf
https://app.greenrope.com/users/myteam35404/Media891.pdf},
year = {2016},
date = {2016-03-01},
urldate = {2016-03-01},
journal = {MJSA Journal},
volume = {(March)},
pages = {20-21},
abstract = {You need a plan because it helps you think through as many details and mitigate as many problems as can be anticipated in advanced. Here we'll discuss the importance of a good business plan, as well as strategies for developing and implementing one.},
keywords = {business planning, strategic planning},
pubstate = {published},
tppubtype = {article}
}
You need a plan because it helps you think through as many details and mitigate as many problems as can be anticipated in advanced. Here we'll discuss the importance of a good business plan, as well as strategies for developing and implementing one.
Hill, Andrea M.
EnVision This: Achieving an Exciting, Motivationg Business Starts With a Vision Journal Article
In: MJSA Journal, vol. (February), pp. 26-27, 2016.
Abstract | Links | BibTeX | Tags: business planning, creativity, goals, small business strategy, success
@article{Hill2016b,
title = {EnVision This: Achieving an Exciting, Motivationg Business Starts With a Vision},
author = {Hill, Andrea M.},
url = {http://mardreapress.com/wp-content/uploads/2020/01/Envision-This-Article-MJSA-Journal-Feb-2016-1.pdfhttps://app.greenrope.com/users/myteam35404/Media907.pdf
https://app.greenrope.com/users/myteam35404/Media904.pdf},
year = {2016},
date = {2016-02-01},
urldate = {2016-02-01},
journal = {MJSA Journal},
volume = {(February)},
pages = {26-27},
abstract = {Your success requires that you continue to fertilize your Vision with new ideas. Here we'll talk about how to create and maintain a Vision that will motivate and sustain you.},
keywords = {business planning, creativity, goals, small business strategy, success},
pubstate = {published},
tppubtype = {article}
}
Your success requires that you continue to fertilize your Vision with new ideas. Here we'll talk about how to create and maintain a Vision that will motivate and sustain you.
Hill, Andrea M.
Into the Cloud: The Sky's the Limit for Business Software Journal Article
In: MJSA Buyer's Guide, vol. 2016, pp. 14, 2016.
Abstract | Links | BibTeX | Tags: software, technology
@article{Hill2016b,
title = {Into the Cloud: The Sky's the Limit for Business Software},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media884.pdf},
year = {2016},
date = {2016-01-01},
urldate = {2016-01-01},
journal = {MJSA Buyer's Guide},
volume = {2016},
pages = {14},
abstract = {Here we discuss the benefits of cloud-based software. },
keywords = {software, technology},
pubstate = {published},
tppubtype = {article}
}
Here we discuss the benefits of cloud-based software.
2015
Hill, Andrea M.
Me, Myself, and I: the Key to Overcoming Workplace Dysfunction Journal Article
In: MJSA Journal, vol. (October), pp. 16-17, 2015.
Abstract | Links | BibTeX | Tags: employee relations, management
@article{Hill2015b,
title = {Me, Myself, and I: the Key to Overcoming Workplace Dysfunction},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media898.pdf
https://app.greenrope.com/users/myteam35404/Media893.pdf},
year = {2015},
date = {2015-10-01},
urldate = {2015-10-01},
journal = {MJSA Journal},
volume = {(October)},
pages = {16-17},
abstract = {About 90 percent of managing dysfunctional people comes back to managing yourself. Here we'll discuss three simple tips that will make a dramatic difference in how you react to the difficult people with whom you work.},
keywords = {employee relations, management},
pubstate = {published},
tppubtype = {article}
}
About 90 percent of managing dysfunctional people comes back to managing yourself. Here we'll discuss three simple tips that will make a dramatic difference in how you react to the difficult people with whom you work.
Hill, Andrea M.
Data Mining: Gain Business Insights by Reviewing Your Company's Data Journal Article
In: MJSA Journal, vol. (September), pp. 18-19, 2015.
Abstract | Links | BibTeX | Tags: analyzing, data
@article{Hill2015b,
title = {Data Mining: Gain Business Insights by Reviewing Your Company's Data},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media895.pdf
https://app.greenrope.com/users/myteam35404/Media885.pdf},
year = {2015},
date = {2015-09-01},
urldate = {2015-09-01},
journal = {MJSA Journal},
volume = {(September)},
pages = {18-19},
abstract = {Data becomes information when we take the time to review it, look for patterns in it, and mine it for insights. Here we'll give you some tools and ideas to get started in analyzing your business performance and making plans for improvements. },
keywords = {analyzing, data},
pubstate = {published},
tppubtype = {article}
}
Data becomes information when we take the time to review it, look for patterns in it, and mine it for insights. Here we'll give you some tools and ideas to get started in analyzing your business performance and making plans for improvements.
Hill, Andrea M.
Go the Limit: Don't Let Setting Low Goals Become a Self-fulfilling Prophecy Journal Article
In: MJSA Journal, vol. (August), pp. 23-25, 2015.
Abstract | Links | BibTeX | Tags: goals, marketing, strategy
@article{Hill2015b,
title = {Go the Limit: Don't Let Setting Low Goals Become a Self-fulfilling Prophecy},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media902.pdf
https://app.greenrope.com/users/myteam35404/Media879.pdf},
year = {2015},
date = {2015-08-01},
urldate = {2015-08-01},
journal = {MJSA Journal},
volume = {(August)},
pages = {23-25},
abstract = {Setting aggressive goals can push you to find a way to achieve them. },
keywords = {goals, marketing, strategy},
pubstate = {published},
tppubtype = {article}
}
Setting aggressive goals can push you to find a way to achieve them.
Hill, Andrea M.
Laying Bricks: Preparing for Tomorrow's Consumers, Today Journal Article
In: MJSA Journal, vol. (July), pp. 16-17, 2015.
Abstract | Links | BibTeX | Tags: business technology, innovation, planning
@article{Hill2015b,
title = {Laying Bricks: Preparing for Tomorrow's Consumers, Today},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media881.pdf
https://app.greenrope.com/users/myteam35404/Media896.pdf},
year = {2015},
date = {2015-07-01},
urldate = {2015-07-01},
journal = {MJSA Journal},
volume = {(July)},
pages = {16-17},
abstract = {If you want to remain relevant and viable for the future, you must lay bricks now. Here we'll discuss ways to start building an infrastructure for your business that will flex and grow with time. },
keywords = {business technology, innovation, planning},
pubstate = {published},
tppubtype = {article}
}
If you want to remain relevant and viable for the future, you must lay bricks now. Here we'll discuss ways to start building an infrastructure for your business that will flex and grow with time.
Hill, Andrea M.
Try, Try Again: Manage Your Emotions to Master New Things Journal Article
In: MJSA Journal, vol. (June), pp. 16-17, 2015.
Abstract | Links | BibTeX | Tags: learning, strategy
@article{Hill2015b,
title = {Try, Try Again: Manage Your Emotions to Master New Things},
author = {Hill, Andrea M.},
url = {https://app.greenrope.com/users/myteam35404/Media912.pdf
https://app.greenrope.com/users/myteam35404/Media910.pdf},
year = {2015},
date = {2015-06-01},
urldate = {2015-06-01},
journal = {MJSA Journal},
volume = {(June)},
pages = {16-17},
abstract = {Don't let fear that you won't be able to master a new skill get in your way on the road to success. Here we'll discuss the path to helping you manage both your emotions and your expectations, setting you up for more effective learning, and greater success.},
keywords = {learning, strategy},
pubstate = {published},
tppubtype = {article}
}
Don't let fear that you won't be able to master a new skill get in your way on the road to success. Here we'll discuss the path to helping you manage both your emotions and your expectations, setting you up for more effective learning, and greater success.
Hill, Andrea M.
Good as New: Creating a Successful State of Mind Journal Article
In: MJSA Journal, no. February, pp. 22–23, 2015.
Abstract | Links | BibTeX | Tags: critical thinking
@article{Hill2015,
title = {Good as New: Creating a Successful State of Mind},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/87-good-as-new-creating-a-successful-state-of-mind},
year = {2015},
date = {2015-01-01},
journal = {MJSA Journal},
number = {February},
pages = {22--23},
abstract = {We all know the physical benefits of clean eating, but have you embraced the intellectual benefits of clean thinking? Here are some ways to eliminate bad thinking habits and improve your personal and professional performance.},
keywords = {critical thinking},
pubstate = {published},
tppubtype = {article}
}
We all know the physical benefits of clean eating, but have you embraced the intellectual benefits of clean thinking? Here are some ways to eliminate bad thinking habits and improve your personal and professional performance.
Hill, Andrea M.
The Buck Stops Here: Managing others well starts with managing yourself Journal Article
In: MJSA Journal, no. March, pp. 20–21, 2015.
Abstract | Links | BibTeX | Tags: hr, manager, managing, personal development, professional development
@article{Hill2015a,
title = {The Buck Stops Here: Managing others well starts with managing yourself},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/90-the-buck-stops-here-managing-others-well-starts-with-managing-yourself},
year = {2015},
date = {2015-01-01},
journal = {MJSA Journal},
number = {March},
pages = {20--21},
abstract = {One of the most important contributors to business success is the level of engagement and work satisfaction among your employees. So learning how to be a terrific manager is essential to your bottom line.},
keywords = {hr, manager, managing, personal development, professional development},
pubstate = {published},
tppubtype = {article}
}
One of the most important contributors to business success is the level of engagement and work satisfaction among your employees. So learning how to be a terrific manager is essential to your bottom line.
Hill, Andrea M.
Winter Workout: Creating a game plan for the new year Journal Article
In: MJSA Journal, no. January, pp. 18–19, 2015.
Abstract | Links | BibTeX | Tags: problem solving, solutions oriented
@article{Hill2015b,
title = {Winter Workout: Creating a game plan for the new year},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/71-winter-workout-creating-a-game-plan-for-the-new-year},
year = {2015},
date = {2015-01-01},
journal = {MJSA Journal},
number = {January},
pages = {18--19},
abstract = {It's January - time to prepare for the year ahead. As long as you are actively engaged in the thought process of anticipating and solving problems that haven't occurred yet, you will be able to keep your business moving forward.},
keywords = {problem solving, solutions oriented},
pubstate = {published},
tppubtype = {article}
}
It's January - time to prepare for the year ahead. As long as you are actively engaged in the thought process of anticipating and solving problems that haven't occurred yet, you will be able to keep your business moving forward.
Hill, Andrea M.
Save the Cat: Why curiosity is a prerequisite for business success Journal Article
In: MJSA Journal, no. May, pp. 20–21, 2015.
Abstract | Links | BibTeX | Tags:
@article{Hill2015c,
title = {Save the Cat: Why curiosity is a prerequisite for business success},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/85-save-the-cat-why-curiosity-is-a-prerequisite-for-business-success},
year = {2015},
date = {2015-01-01},
urldate = {2015-01-01},
journal = {MJSA Journal},
number = {May},
pages = {20--21},
abstract = {How to cultivate curiosity to better understand customers, improve products and services, and solve problems.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
How to cultivate curiosity to better understand customers, improve products and services, and solve problems.
Hill, Andrea M.
Get it Together: Organizing your way to being a better manager Journal Article
In: MJSA Journal, no. March, pp. 16–17, 2015.
Abstract | Links | BibTeX | Tags: business planning, four pillars of management, leadership, management, operational control
@article{Hill2015d,
title = {Get it Together: Organizing your way to being a better manager},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/75-get-it-together-organizing-your-way-to-being-a-better-manager},
year = {2015},
date = {2015-01-01},
journal = {MJSA Journal},
number = {March},
pages = {16--17},
abstract = {Applying the four pillars of management success — planning, organizing, controlling, and leading — to your role as a business manager.},
keywords = {business planning, four pillars of management, leadership, management, operational control},
pubstate = {published},
tppubtype = {article}
}
Applying the four pillars of management success — planning, organizing, controlling, and leading — to your role as a business manager.
2014
Hill, Andrea M.
What’s Your Merchandise Point of View?: Differentiate Your Brand and Attract More Business Journal Article
In: Retailing Insight Magazine, vol. (August), 2014.
Abstract | Links | BibTeX | Tags: marketing, sales
@article{Hill2014b,
title = { What’s Your Merchandise Point of View?: Differentiate Your Brand and Attract More Business},
author = {Hill, Andrea M.},
url = {https://www.retailinginsight.com/node/76788},
year = {2014},
date = {2014-08-01},
urldate = {2014-08-01},
journal = {Retailing Insight Magazine},
volume = {(August)},
abstract = {Behind every thriving retailer is a clearly defined merchandise point of view. Here we'll discuss how to develop and implement a successful one. },
keywords = {marketing, sales},
pubstate = {published},
tppubtype = {article}
}
Behind every thriving retailer is a clearly defined merchandise point of view. Here we'll discuss how to develop and implement a successful one.
Hill, Andrea M.
The How-to-Hire Handbook for Small Business Owners Book
1st, Mardrea Press, Chicago, IL, 2014, ISBN: 978-0-615-95935-1.
Abstract | Links | BibTeX | Tags: employee onboarding, hiring, hr, human resources
@book{Hill2014,
title = {The How-to-Hire Handbook for Small Business Owners},
author = {Hill, Andrea M.},
editor = {Stuck, Marlaine M.},
url = {http://www.amazon.com/-Hire-Handbook-Small-Business-Owners/dp/0615959350/ref=sr_1_1?ie=UTF8&qid=1462664281&sr=8-1&keywords=the+how+to+hire+handbook+for+small+business+owners},
isbn = {978-0-615-95935-1},
year = {2014},
date = {2014-01-01},
pages = {111},
publisher = {Mardrea Press},
address = {Chicago, IL},
edition = {1st},
abstract = {One of the most challenging aspects of any business is the hiring, training, and fostering of employees. The How-to-Hire-Handbook for Small Business Owners will walk you through the process, from planning through orientation.},
keywords = {employee onboarding, hiring, hr, human resources},
pubstate = {published},
tppubtype = {book}
}
One of the most challenging aspects of any business is the hiring, training, and fostering of employees. The How-to-Hire-Handbook for Small Business Owners will walk you through the process, from planning through orientation.
Hill, Andrea M.
The Good Boss: Tips for becoming a better manager Journal Article
In: MJSA Journal, no. August, pp. 24–25, 2014.
Abstract | Links | BibTeX | Tags: employee motivation, management, manager
@article{Hill2014a,
title = {The Good Boss: Tips for becoming a better manager},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/89-the-good-boss-tips-for-becoming-a-better-manager},
year = {2014},
date = {2014-01-01},
journal = {MJSA Journal},
number = {August},
pages = {24--25},
abstract = {If you want to improve your business, learn and practice these eleven characteristics of good managers.},
keywords = {employee motivation, management, manager},
pubstate = {published},
tppubtype = {article}
}
If you want to improve your business, learn and practice these eleven characteristics of good managers.
Hill, Andrea M.
Pursuing Perfection: Achieving excellence through imperfection Journal Article
In: 2MJSA Journal, no. June, pp. 18–20, 2014.
Abstract | Links | BibTeX | Tags: excellence, perfectionism
@article{Hill2014b,
title = {Pursuing Perfection: Achieving excellence through imperfection},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/83-pursuing-perfection-achieving-excellence-through-imperfection},
year = {2014},
date = {2014-01-01},
journal = {2MJSA Journal},
number = {June},
pages = {18--20},
abstract = {To recognize perfection when it occurs is a blessing. To stifle your achievement in an inadvisable pursuit of perfection is a misstep. Here's how to achieve excellence through almost-perfection.},
keywords = {excellence, perfectionism},
pubstate = {published},
tppubtype = {article}
}
To recognize perfection when it occurs is a blessing. To stifle your achievement in an inadvisable pursuit of perfection is a misstep. Here's how to achieve excellence through almost-perfection.
Hill, Andrea M.
Holiday Countdown: Tips to help you stay in control this holiday season Journal Article
In: MJSA Journal, no. October, pp. 18–19, 2014.
Abstract | Links | BibTeX | Tags: controls, marketing, operations, production, sales
@article{Hill2014c,
title = {Holiday Countdown: Tips to help you stay in control this holiday season},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/76-holiday-countdown-tips-to-help-you-stay-in-control-this-holiday-season},
year = {2014},
date = {2014-01-01},
journal = {MJSA Journal},
number = {October},
pages = {18--19},
abstract = {Suggestions to help small business owners stay in control of their business during the busiest weeks of the year.},
keywords = {controls, marketing, operations, production, sales},
pubstate = {published},
tppubtype = {article}
}
Suggestions to help small business owners stay in control of their business during the busiest weeks of the year.
Hill, Andrea M.
The Horror of Hiring: Tips to avoid making painful hiring mistakes Journal Article
In: MJSA Journal, no. September, pp. 18–19, 2014.
Abstract | Links | BibTeX | Tags: employees, hiring, hr, recruiting
@article{Hill2014d,
title = {The Horror of Hiring: Tips to avoid making painful hiring mistakes},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/77-the-horror-of-hiring-tips-to-avoid-making-painful-hiring-mistakes},
year = {2014},
date = {2014-01-01},
journal = {MJSA Journal},
number = {September},
pages = {18--19},
abstract = {Put these hiring tools in your toolbox to do a better job finding the right people and avoid making regrettable hiring mistakes.},
keywords = {employees, hiring, hr, recruiting},
pubstate = {published},
tppubtype = {article}
}
Put these hiring tools in your toolbox to do a better job finding the right people and avoid making regrettable hiring mistakes.
Hill, Andrea M.
Letting Go of Perfection: Establish expectations to help release control Journal Article
In: MJSA Journal, no. May, pp. 18–19, 2014.
Abstract | Links | BibTeX | Tags: deletation, human resources, management, micromanagement
@article{Hill2014e,
title = {Letting Go of Perfection: Establish expectations to help release control},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/80-letting-go-of-perfection},
year = {2014},
date = {2014-01-01},
journal = {MJSA Journal},
number = {May},
pages = {18--19},
abstract = {Micromanagement is a sure way to decrease business productivity and innovation. Instead, establish clear expectations for specific roles and tasks, then release control to those who you've hired to meet those expectations.},
keywords = {deletation, human resources, management, micromanagement},
pubstate = {published},
tppubtype = {article}
}
Micromanagement is a sure way to decrease business productivity and innovation. Instead, establish clear expectations for specific roles and tasks, then release control to those who you've hired to meet those expectations.
Hill, Andrea M.
Be the Outlier: Strive to differentiate beyond design Journal Article
In: MJSA Journal, no. July, pp. 18–19, 2014.
Abstract | Links | BibTeX | Tags: brand, competitive advantage, differentiation, economic advantage, small business strategy
@article{Hill2014f,
title = {Be the Outlier: Strive to differentiate beyond design},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/66-be-the-outlier-strive-to-differentiate-beyond-design},
year = {2014},
date = {2014-01-01},
journal = {MJSA Journal},
number = {July},
pages = {18--19},
abstract = {Jewelry design businesses try to differentiate on design, but that is insufficient. Differentiation requires that run a highly effective operation; build a strong, positive company culture; have a clear value statement; offer an authentic brand experience; and excel at continuous improvement.},
keywords = {brand, competitive advantage, differentiation, economic advantage, small business strategy},
pubstate = {published},
tppubtype = {article}
}
Jewelry design businesses try to differentiate on design, but that is insufficient. Differentiation requires that run a highly effective operation; build a strong, positive company culture; have a clear value statement; offer an authentic brand experience; and excel at continuous improvement.
2013
Hill, Andrea M.
Priotize Please: Setting time and goals for business focus areas Journal Article
In: MJSA Journal, no. February, pp. 22–23, 2013.
Abstract | Links | BibTeX | Tags: goals and objectives, success, time-management
@article{Hill2013,
title = {Priotize Please: Setting time and goals for business focus areas},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/82-priotize-please-setting-time-and-goals-for-business-focus-areas},
year = {2013},
date = {2013-01-01},
journal = {MJSA Journal},
number = {February},
pages = {22--23},
abstract = {Success is a matter of planning and prioritizing. Here's a look at how you can set goals and schedule the time to accomplish them.},
keywords = {goals and objectives, success, time-management},
pubstate = {published},
tppubtype = {article}
}
Success is a matter of planning and prioritizing. Here's a look at how you can set goals and schedule the time to accomplish them.
Hill, Andrea M.
Role Play: Closing the expectations and training gap Journal Article
In: MJSA Journal, no. January, pp. 18–19, 2013.
Abstract | Links | BibTeX | Tags: employee development, management expectations, training
@article{Hill2013a,
title = {Role Play: Closing the expectations and training gap},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php?option=com_hikashop&ctrl=product&task=show&cid=44&name=the-training-gap-how-to-close-the-distance-between-expectations-and-experience&Itemid=&category_pathway=16},
year = {2013},
date = {2013-01-01},
journal = {MJSA Journal},
number = {January},
pages = {18--19},
abstract = {Why do business owners experience so many problems with employee performance, attitudes, interpretation of requests, and general behavior? Because so many businesses do not have the proper structures and processes in place to help guide the correct performance.},
keywords = {employee development, management expectations, training},
pubstate = {published},
tppubtype = {article}
}
Why do business owners experience so many problems with employee performance, attitudes, interpretation of requests, and general behavior? Because so many businesses do not have the proper structures and processes in place to help guide the correct performance.
Hill, Andrea M.
Buying an Edge: How investing in technology can improve your business competitiveness Journal Article
In: MJSA Journal, no. January, pp. 20–25, 2013.
Abstract | Links | BibTeX | Tags: business technology, crm, erp, mrp, pos, small business technology
@article{Hill2013b,
title = {Buying an Edge: How investing in technology can improve your business competitiveness},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/68-buying-an-edge-how-investing-in-technology-can-improve-your-business-competitiveness},
year = {2013},
date = {2013-01-01},
journal = {MJSA Journal},
number = {January},
pages = {20--25},
abstract = {To achieve minimum standards in customer management, marketing, operations, production and sales, you must invest in the proper technology and fully implement it.},
keywords = {business technology, crm, erp, mrp, pos, small business technology},
pubstate = {published},
tppubtype = {article}
}
To achieve minimum standards in customer management, marketing, operations, production and sales, you must invest in the proper technology and fully implement it.
2012
Hill, Andrea M.
Super Sellers: Look outside the industry for marketing inspiration Journal Article
In: MJSA Journal, no. June, pp. 18–19, 2012.
Abstract | Links | BibTeX | Tags: market development, marketing, sales, selling
@article{Hill2012,
title = {Super Sellers: Look outside the industry for marketing inspiration},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/88-super-sellers-look-outside-the-industry-for-marketing-inspiration},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {June},
pages = {18--19},
abstract = {Cultivating niche markets, telling stories, and personalization are all important trends in sales to consumers. Are you tapping into these trends to improve your business?},
keywords = {market development, marketing, sales, selling},
pubstate = {published},
tppubtype = {article}
}
Cultivating niche markets, telling stories, and personalization are all important trends in sales to consumers. Are you tapping into these trends to improve your business?
Hill, Andrea M.
Surfs Up: Pick the right partners for web development Journal Article
In: MJSA Journal, no. July, 2012.
Abstract | Links | BibTeX | Tags:
@article{Hill2012a,
title = {Surfs Up: Pick the right partners for web development},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/41-back-to-the-web-site-pick-the-right-partners-for-web-development},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {July},
abstract = {Ample information exists on what makes a website good, better, or best. But many people fail to consider their most important role in developing a website—how you, as the director of the effort, can be more effective by choosing your partners wisely.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Ample information exists on what makes a website good, better, or best. But many people fail to consider their most important role in developing a website—how you, as the director of the effort, can be more effective by choosing your partners wisely.
Hill, Andrea M.
What is Marketing? Outlining the four phases Journal Article
In: MJSA Journal, no. January, pp. 20–21, 2012.
Abstract | Links | BibTeX | Tags:
@article{Hill2012b,
title = {What is Marketing? Outlining the four phases},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/91-what-is-marketing-outlining-the-four-phases},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {January},
pages = {20--21},
abstract = {You might have a business like this. Excellent product? Check. Sound operations? Check. Service mentality? Check. But still, you don't get in. Why? Because even when you do everything else right, if you fail to market effectively you will fail to find the consumers who care about what you have to offer.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
You might have a business like this. Excellent product? Check. Sound operations? Check. Service mentality? Check. But still, you don't get in. Why? Because even when you do everything else right, if you fail to market effectively you will fail to find the consumers who care about what you have to offer.
Hill, Andrea M.
Who Are You? Defining your key customers Journal Article
In: MJSA Journal, no. February, 2012.
Abstract | Links | BibTeX | Tags:
@article{Hill2012c,
title = {Who Are You? Defining your key customers},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/35-who-are-you-defining-your-key-customers},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {February},
abstract = {The worst blind dates are a cautionary tale for bad marketing. You don't want to be the marketer spending $3.5 million for 30 seconds of Super Bowl exposure, only to find out your audience was out playing football at the park rather than watching it on TV.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The worst blind dates are a cautionary tale for bad marketing. You don't want to be the marketer spending $3.5 million for 30 seconds of Super Bowl exposure, only to find out your audience was out playing football at the park rather than watching it on TV.
Hill, Andrea M.
Money Talks: Stalking the Oracle of Omaha for industry insights Journal Article
In: MJSA Journal, no. October, pp. 20–21, 2012.
Abstract | Links | BibTeX | Tags:
@article{Hill2012d,
title = {Money Talks: Stalking the Oracle of Omaha for industry insights},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/37-stalking-the-oracle-of-omaha-investment-insights-for-jewelry-business},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {October},
pages = {20--21},
abstract = {Berkshire Hathaway's investment choices in the third quarter of 2012 have two important messages for the jewelry industry. Here they are.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Berkshire Hathaway's investment choices in the third quarter of 2012 have two important messages for the jewelry industry. Here they are.
Hill, Andrea M.
Penny Wise and Pound Foolish: spending marketing dollars wisely Journal Article
In: MJSA Journal, no. May, pp. 20–21, 2012.
Abstract | Links | BibTeX | Tags: marketing, marketing budget, marketing spend
@article{Hill2012e,
title = {Penny Wise and Pound Foolish: spending marketing dollars wisely},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/hikashop-menu-for-module-141/product/40-penny-wise-and-pound-foolish-spend-your-marketing-dollars-wisely},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {May},
pages = {20--21},
abstract = {You have many options for not only spending advertising dollars, but also leveraging the dollars you spend. Here are some smart ways to maximize your advertising budget.},
keywords = {marketing, marketing budget, marketing spend},
pubstate = {published},
tppubtype = {article}
}
You have many options for not only spending advertising dollars, but also leveraging the dollars you spend. Here are some smart ways to maximize your advertising budget.
Hill, Andrea M.
Ponder Power: Thinking about advertising pays big dividends Journal Article
In: MJSA Journal, no. April, pp. 18–20, 2012.
Abstract | Links | BibTeX | Tags: advertising
@article{Hill2012f,
title = {Ponder Power: Thinking about advertising pays big dividends},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/39-ready-aim-give-more-thought-to-your-advertising-and-pay-big-dividends},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {April},
pages = {18--20},
abstract = {To break the cycle of acting before you've spent enough time thinking about your advertising plans, ask and answer the following five questions. Your advertising will improve dramatically as a result.},
keywords = {advertising},
pubstate = {published},
tppubtype = {article}
}
To break the cycle of acting before you've spent enough time thinking about your advertising plans, ask and answer the following five questions. Your advertising will improve dramatically as a result.
Hill, Andrea M.
Round and Round: Communication keeps the wheel of sales turning Journal Article
In: MJSA Journal, no. July, pp. 18–19, 2012.
Abstract | Links | BibTeX | Tags: sales management
@article{Hill2012g,
title = {Round and Round: Communication keeps the wheel of sales turning},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/36-round-and-round-communication-keeps-the-wheel-of-sales-moving},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {July},
pages = {18--19},
abstract = {Whether your marketing department has dedicated employees or is simply one of the roles you take on, learn to view your marketing effort as a hub in the middle of many spokes. The outer wheel is sales and the spokes connecting it to the hub are merchandising, inventory control, product development, and accounting. The wheel can't turn without the hub, and the hub goes nowhere without the wheel.},
keywords = {sales management},
pubstate = {published},
tppubtype = {article}
}
Whether your marketing department has dedicated employees or is simply one of the roles you take on, learn to view your marketing effort as a hub in the middle of many spokes. The outer wheel is sales and the spokes connecting it to the hub are merchandising, inventory control, product development, and accounting. The wheel can't turn without the hub, and the hub goes nowhere without the wheel.
Hill, Andrea M.
Social Media: Wasting time, or time to commit? Journal Article
In: MJSA Journal, no. September, pp. 20–21, 2012.
Abstract | Links | BibTeX | Tags: marketing, social media
@article{Hill2012h,
title = {Social Media: Wasting time, or time to commit?},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/42-social-media-wasting-time-or-time-to-commit},
year = {2012},
date = {2012-01-01},
journal = {MJSA Journal},
number = {September},
pages = {20--21},
abstract = {Many of you have already incorporated social media into your business marketing in some fashion, but most are still wondering what benefits it provides, what the true costs are, and how to measure the results. This little primer will help you frame the issue for further consideration.},
keywords = {marketing, social media},
pubstate = {published},
tppubtype = {article}
}
Many of you have already incorporated social media into your business marketing in some fashion, but most are still wondering what benefits it provides, what the true costs are, and how to measure the results. This little primer will help you frame the issue for further consideration.
2011
Hill, Andrea M.
Weave a Web of Customer Relationships Journal Article
In: MJSA Journal, no. May, pp. 18–19, 2011.
Abstract | Links | BibTeX | Tags:
@article{Hill2011,
title = {Weave a Web of Customer Relationships},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/32-weave-a-web-of-customer-relationships},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {May},
pages = {18--19},
abstract = {Business value is about the complex web of relationships, systems, and services that combine to create value for the business as the business contributes value back to the network.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Business value is about the complex web of relationships, systems, and services that combine to create value for the business as the business contributes value back to the network.
Hill, Andrea M.
What Does the Concept of Value Mean in Your Company? Journal Article
In: MJSA Journal, no. January, pp. 18–19, 2011.
Abstract | Links | BibTeX | Tags:
@article{Hill2011a,
title = {What Does the Concept of Value Mean in Your Company?},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/28-value-is-as-value-does},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {January},
pages = {18--19},
abstract = {How do you apply the concept of value to your business? If value is about any one thing, it is about durable, sustained business success. And to achieve that success, a clear and consistent understanding of the concept is essential.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
How do you apply the concept of value to your business? If value is about any one thing, it is about durable, sustained business success. And to achieve that success, a clear and consistent understanding of the concept is essential.
Hill, Andrea M.
money-matters-managing-strategic-costs-2011-10.pdf Journal Article
In: MJSA Journal, no. October, pp. 18–19, 2011.
Abstract | Links | BibTeX | Tags: inventory, inventory management, turns
@article{Hill2011b,
title = {money-matters-managing-strategic-costs-2011-10.pdf},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/33-money-matters-managing-your-most-strategic-costs-for-greater-profit},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {October},
pages = {18--19},
abstract = {Nothing adds more value than managing your inventory and labor details well enough to turn a profit.},
keywords = {inventory, inventory management, turns},
pubstate = {published},
tppubtype = {article}
}
Nothing adds more value than managing your inventory and labor details well enough to turn a profit.
Hill, Andrea M.
Success Strategies: Raise business value by improving employee quality Journal Article
In: MJSA Journal, no. March, pp. 22–23, 2011.
Abstract | Links | BibTeX | Tags: employee quality, recruiting, recruitment, talent management
@article{Hill2011c,
title = {Success Strategies: Raise business value by improving employee quality},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/31-you-are-the-company-you-keep-raise-business-value-by-improving-employee-quality},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {March},
pages = {22--23},
abstract = {No other investment you make has greater impact on your overall business value than the talent you seek, hire, train, and keep. Conduct a comprehensive evaluation of your employee performance and overall organization, and make sure you have the right people in the right jobs doing their best work.},
keywords = {employee quality, recruiting, recruitment, talent management},
pubstate = {published},
tppubtype = {article}
}
No other investment you make has greater impact on your overall business value than the talent you seek, hire, train, and keep. Conduct a comprehensive evaluation of your employee performance and overall organization, and make sure you have the right people in the right jobs doing their best work.
Hill, Andrea M.
Selling Virtual Inventory: Incorporating brass-and-glass and custom designs into the mix Journal Article
In: MJSA Journal, no. November, 2011.
Abstract | BibTeX | Tags: brass-and-glass, CAD, digital design
@article{Hill2011d,
title = {Selling Virtual Inventory: Incorporating brass-and-glass and custom designs into the mix},
author = {Hill, Andrea M.},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {November},
abstract = {Information for jewelers selling digital designs and incorporating brass-and-glass prototypes in their merchandising strategy},
keywords = {brass-and-glass, CAD, digital design},
pubstate = {published},
tppubtype = {article}
}
Information for jewelers selling digital designs and incorporating brass-and-glass prototypes in their merchandising strategy
Hill, Andrea M.
Hire the Best: People are the key to long-term business value Journal Article
In: MJSA Journal, no. June, pp. 20–21, 2011.
Abstract | Links | BibTeX | Tags: employee onboarding, hiring
@article{Hill2011e,
title = {Hire the Best: People are the key to long-term business value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/30-hire-the-best-a-few-simple-systems-to-start-your-hiring-process-on-the-right-foot},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {June},
pages = {20--21},
abstract = {Even those who are reasonably good at assessing the character of others make dreadful hiring mistakes. Why? Because most jobs are poorly defined, making it difficult to understand the specific qualities and skills required of the ideal candidate. But don't despair, and for Pete's sake don't avoid hiring! Instead, learn these crucial yet basic skills to help you identify and hire the best candidates.},
keywords = {employee onboarding, hiring},
pubstate = {published},
tppubtype = {article}
}
Even those who are reasonably good at assessing the character of others make dreadful hiring mistakes. Why? Because most jobs are poorly defined, making it difficult to understand the specific qualities and skills required of the ideal candidate. But don't despair, and for Pete's sake don't avoid hiring! Instead, learn these crucial yet basic skills to help you identify and hire the best candidates.
Hill, Andrea M.
Hit the Highway: Fully embrace the internet to increase business value Journal Article
In: MJSA Journal, no. September, pp. 18–19, 2011.
Abstract | Links | BibTeX | Tags: business technology, internet
@article{Hill2011f,
title = {Hit the Highway: Fully embrace the internet to increase business value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/34-embrace-the-internet-and-increase-your-business-value},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {September},
pages = {18--19},
abstract = {It's no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.},
keywords = {business technology, internet},
pubstate = {published},
tppubtype = {article}
}
It's no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
Hill, Andrea M.
Is Your Inventory Moving Slowly or Taking Off? Journal Article
In: MJSA Journal, no. March, pp. 24–30, 2011.
Abstract | Links | BibTeX | Tags: cash flow, cash management, inventory, inventory management
@article{Hill2011g,
title = {Is Your Inventory Moving Slowly or Taking Off?},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/78-is-your-inventory-moving-slowly-or-taking-off},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {March},
pages = {24--30},
abstract = {Inventory is among the top three costs for most organizations. This article covers the most important aspects of inventory management you must master to ensure sufficient cash flow and profitability for growth.},
keywords = {cash flow, cash management, inventory, inventory management},
pubstate = {published},
tppubtype = {article}
}
Inventory is among the top three costs for most organizations. This article covers the most important aspects of inventory management you must master to ensure sufficient cash flow and profitability for growth.
Hill, Andrea M.
Success Strategies: Creating brand value Journal Article
In: MJSA Journal, no. April, pp. 18–19, 2011.
Abstract | Links | BibTeX | Tags: brand, brand value, business eco-system
@article{Hill2011h,
title = {Success Strategies: Creating brand value},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/25-brand-value-is-business-value},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {April},
pages = {18--19},
abstract = {Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table.},
keywords = {brand, brand value, business eco-system},
pubstate = {published},
tppubtype = {article}
}
Your brand experience must be an entire eco-system of your business, from the way it looks to the way it sounds to the way people navigate it. Anything less is leaving money on the table.
Hill, Andrea M.
Foreign Territory: Mastering the language of technology Journal Article
In: MJSA Journal, no. July, pp. 18–19, 2011.
Abstract | Links | BibTeX | Tags: business technology, crm, marketing automation
@article{Hill2011i,
title = {Foreign Territory: Mastering the language of technology},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/70-foreign-territory-mastering-the-language-of-technology},
year = {2011},
date = {2011-01-01},
journal = {MJSA Journal},
number = {July},
pages = {18--19},
abstract = {This article covers some basic business technology concepts that small business owners must understand.},
keywords = {business technology, crm, marketing automation},
pubstate = {published},
tppubtype = {article}
}
This article covers some basic business technology concepts that small business owners must understand.
2010
Hill, Andrea M.
Against the Grain: Investing in Growth is the Key to Surviving the Recession Journal Article
In: MJSA Journal, pp. 26–27, 2010.
Abstract | BibTeX | Tags: compensation, marketing, r{&}d, recession
@article{Hill2010l,
title = {Against the Grain: Investing in Growth is the Key to Surviving the Recession},
author = {Hill, Andrea M.},
year = {2010},
date = {2010-11-01},
journal = {MJSA Journal},
pages = {26--27},
address = {Attleboro, MA},
abstract = {The key to surviving a recession is to invest in growth.},
keywords = {compensation, marketing, r{&}d, recession},
pubstate = {published},
tppubtype = {article}
}
The key to surviving a recession is to invest in growth.
Hill, Andrea M.
Ask Better Questions: Improving sales prospecting Journal Article
In: MJSA Journal, no. May, pp. 21–22, 2010.
Abstract | Links | BibTeX | Tags: customer acquisition, sales, selling skills
@article{Hill2010h,
title = {Ask Better Questions: Improving sales prospecting},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/22-ask-better-questions-improve-your-sales-prospecting},
year = {2010},
date = {2010-05-01},
journal = {MJSA Journal},
number = {May},
pages = {21--22},
address = {Attleboro, MA},
abstract = {To find the right customers you need to ask the right questions.},
keywords = {customer acquisition, sales, selling skills},
pubstate = {published},
tppubtype = {article}
}
To find the right customers you need to ask the right questions.
Hill, Andrea M.
Selling is a Service: Give customers what they need Journal Article
In: MJSA Journal, no. April, pp. 20–21, 2010.
Abstract | Links | BibTeX | Tags: sales, selling skills
@article{Hill2010,
title = {Selling is a Service: Give customers what they need},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/15-selling-is-a-service-give-customers-what-they-need},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {April},
pages = {20--21},
abstract = {One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate.},
keywords = {sales, selling skills},
pubstate = {published},
tppubtype = {article}
}
One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won't want what you have to offer. This article shares a few pointers on how to improve your sales success rate.
Hill, Andrea M.
Planning Ahead: Using a promotional calendar Journal Article
In: MJSA Journal, no. March, pp. 21–22, 2010.
Abstract | Links | BibTeX | Tags:
@article{Hill2010a,
title = {Planning Ahead: Using a promotional calendar},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/21-planning-ahead-use-a-promotional-calendar-to-meet-sales-goals},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {March},
pages = {21--22},
abstract = {The relationship between sales, marketing, and product development is particularly complex, and many business problems are a direct result of failure to build communication between these areas. This article will show you a few simple steps to improve sales through improved communication and planning.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The relationship between sales, marketing, and product development is particularly complex, and many business problems are a direct result of failure to build communication between these areas. This article will show you a few simple steps to improve sales through improved communication and planning.
Hill, Andrea M.
Recipe for Success: Strategic planning is one part ideas, five parts execution Journal Article
In: MJSA Journal, no. October, pp. 30–34, 2010.
Abstract | Links | BibTeX | Tags: business planning, strategic planning, strategy
@article{Hill2010b,
title = {Recipe for Success: Strategic planning is one part ideas, five parts execution},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/index.php/articles-whitepapers/product/84-recipe-for-success-strategic-planning-is-one-part-ideas,-five-parts-execution},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {October},
pages = {30--34},
abstract = {Your strategy must include what you are selling, to which customers you are selling it, and how you will achieve a price sufficient to produce profits. Anything less — or other — is not a strategy.},
keywords = {business planning, strategic planning, strategy},
pubstate = {published},
tppubtype = {article}
}
Your strategy must include what you are selling, to which customers you are selling it, and how you will achieve a price sufficient to produce profits. Anything less — or other — is not a strategy.
Hill, Andrea M.
Sales Makeover: Communicating benefits, not features Journal Article
In: MJSA Journal, no. September, pp. 18–20, 2010.
Abstract | Links | BibTeX | Tags: benefits, communications, features, sales, selling, selling skills
@article{Hill2010c,
title = {Sales Makeover: Communicating benefits, not features},
author = {Hill, Andrea M.},
url = {http://mentorwerx.com/articles-whitepapers/product/24-sales-makeover-answer-what-s-in-it-for-me-by-selling-benefits},
year = {2010},
date = {2010-01-01},
journal = {MJSA Journal},
number = {September},
pages = {18--20},
abstract = {One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.},
keywords = {benefits, communications, features, sales, selling, selling skills},
pubstate = {published},
tppubtype = {article}
}
One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits. In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.